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Opening Packaging Possibilities

Advanced Concept Package Design for Small Portable Projectors, BOJAGI
Opening Packaging Possibilities Opening Packaging Possibilities

The BOJAGI project to discover advanced concept package design for small portable projectors was inspired by Korean cloth Bojagi. Meet the designers and discover the exciting stories behind BOJAGI.

Our Stories  |  May 08, 2025

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Tap into the Next Era of Home Entertainment Tap into the Next Era of Home Entertainment

Tap into the Next Era of Home Entertainment

The Premiere 5 Design Story

Compact size for easy portability, a look that blends beautifully into any space, and more convenient touch interaction. Discover the design story behind The Premiere 5, bringing new experience and value to everyday life.

Our Stories  |  Apr 21, 2025
  • 2025 Accessibility Festival Week

    The 2025 Accessibility Festival Week was held at Samsung Electronics UK from May 13 to 15.

    News  |  May 20, 2025
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    We aim to create timeless value through a user-centric approach. Discover the design story of the 2025 Bespoke AI Dishwasher that has strengthened its essence through continuous innovation.

    Our Stories  |  Mar 27, 2025
  • Over the Horizon
    Thoughtfully Crafting the Essentials 2025 Bespoke AI Dishwasher Designer Interview

    Discover the story behind the creation of a design that balances technology and aesthetics, through an interview with the designers of the 2025 Bespoke AI Dishwasher.

    Our Stories  |  Mar 27, 2025
  • Mauro Porcini Appointed as Chief Design Officer

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    News  |  Apr 1, 2025

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  • #Meet_the_Designers

    Extraordinary inspiration begins with taking a closer look at everyday experiences that once inadvertently passed us by. Discover the stories from daily life that sparked innovation among Samsung designers.

  • #Essence_of_Galaxy_S

    For over 10 years, the Galaxy S series has solidified its distinct identity through a commitment to high-quality design. Look back over the Galaxy S series design story, which has consistently introduced new value with every release by expanding flexibly while staying true to its essence.

  • #Imagine_What’s_Next

    Imagining the future is the driving force behind innovations that advance our everyday lives one step further. Here, we introduce Samsung Design’s vision for tomorrow, for us living today.

  • #Local_to_Global

    Our customers come from diverse cultures and environments. In our efforts to enrich their everyday experiences, we strive to understand their cultural foundations more deeply and relate to their way of life. Explore Samsung Electronics' global design stories capturing each region’s unique characteristics.

  • #User_eXperience

    We always design with the voices of users in mind, to ensure our products cater to everyone’s unique needs and purpose. Explore Samsung Electronics' UX story, bridging the gap between our daily lives and smart, seamless experiences.

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  • iF Design Awards 2025
    iF Design Awards 2025
    iF Design Awards 2025

    Samsung Electronics announced that it received a total of 58 awards at the International Forum (iF) Design Awards 2025, a prestigious German international design competition.

    Feb 28, 2025
  • IDEA Design Awards 2024
    IDEA Design Awards 2024
    IDEA Design Awards 2024

    Samsung Electronics Co., Ltd. today announced it has received recognition for its design excellence at the International Design Excellence Awards (IDEA) 2024. The accolades include two Gold, one Silver and two Bronze awards, as well as 40 Finalists.

    Sep 13, 2024
  • 2024 Accessibility Festival Week
    2024 Accessibility Festival Week
    2024 Accessibility Festival Week

    In celebration of Global Accessibility Awareness Day, the second Accessibility Festival Week event was held from May 16th to June 3rd. It was a meaningful time for Samsung Electronics employees to further resonate with accessibility.

    Jun 14, 2024
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