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The Galaxy Gateway to eXtended Reality

Galaxy XR Design Story

Step into a new realm where reality and the virtual world converge, and begin another journey of discovery. Explore the design story of Galaxy XR, extending the horizon of experiences and shaping a new everyday life.

Our Stories  |  Oct 22, 2025

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The Galaxy Experience into Immersive Space The Galaxy Experience into Immersive Space

The Galaxy Experience into Immersive Space

One UI XR Design Story

With natural interactions like gaze, gestures, and voice, extended reality opens up a new level of communication and experience. Discover the next dimension of experience with One UI XR on Galaxy XR, unfolded through its design story.

Our Stories  |  Oct 22, 2025
  • A Joyful Journey Without Boundaries

    A viewing experience that follows our footsteps everywhere—from the kitchen, to the terrace, to even the rooftop. Discover the design story of The Movingstyle, moving freely as needed with a flexible structure, creating richer content experiences across diverse spaces.

    Our Stories  |  Oct 14, 2025
  • Design Seminar with Karim Rashid and Fabio Novembre

    Samsung recently welcomed world-renowned industrial designer Karim Rashid and architect Fabio Novembre by hosting a seminar.

    News  |  Oct 02, 2025
  • Designer’s Journey: From Beginning to Mastery

    The company received two Gold, three Silver and three Bronze awards, along with 39 Finalists recognitions.

    Career  |  Sep 23, 2025
  • IDEA Design Awards 2025

    Samsung Electronics has been honored with 47 awards at IDEA 2025, a recognition of design excellence that highlights principles centered on people’s lifestyles and experiences.

    News  |  Sep 19, 2025

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  • #Meet_the_Designers

    Extraordinary inspiration begins with taking a closer look at everyday experiences that once inadvertently passed us by. Discover the stories from daily life that sparked innovation among Samsung designers.

  • #Essence_of_Galaxy_S

    For over 10 years, the Galaxy S series has solidified its distinct identity through a commitment to high-quality design. Look back over the Galaxy S series design story, which has consistently introduced new value with every release by expanding flexibly while staying true to its essence.

  • #Imagine_What’s_Next

    Imagining the future is the driving force behind innovations that advance our everyday lives one step further. Here, we introduce Samsung Design’s vision for tomorrow, for us living today.

  • #Local_to_Global

    Our customers come from diverse cultures and environments. In our efforts to enrich their everyday experiences, we strive to understand their cultural foundations more deeply and relate to their way of life. Explore Samsung Electronics' global design stories capturing each region’s unique characteristics.

  • #User_eXperience

    We always design with the voices of users in mind, to ensure our products cater to everyone’s unique needs and purpose. Explore Samsung Electronics' UX story, bridging the gap between our daily lives and smart, seamless experiences.

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