Change Awakens a New Era

Samsung Galaxy S24 Series Design Story

Focusing on the essence of smartphones with a design free from unnecessary elements, incorporating innovative technology, and ultimately creating a better tomorrow for everyone. Explore our design story to witness the remarkable transformation the Galaxy S24 series brings to your daily life.

Our Stories  |  Feb 27, 2024

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Over the Horizon Over the Horizon

Over the Horizon

The Samsung Galaxy Sound Branding Story

Over the Horizon is Samsung Galaxy’s brand sound that has captured the sentiments and trends of each era through its colorful variations since 2011. This is the sound design story for the latest iteration of this symbolic tune.

Our Stories  |  Jan 25, 2024
  • iF Design Awards 2024

    Samsung Electronics Co., Ltd. today announced that it received a total of 75 awards at the International Forum (iF) Design Awards 2024, a prestigious German international design competition.

    News  |  Feb 29, 2024
  • Essential ∙ Innovative ∙ Harmonious
    Essential ∙ Innovative ∙ Harmonious Samsung Design’s Pursuit of Innovation with Purpose

    Beyond technological convenience, creating a positive future based on creativity encompassing true value and diversity. Introducing Samsung Design’s endeavor toward and promise for innovation with purpose, Design Identity 5.0.

    About Us  |  Jan 04, 2024
  • Design Samsung's Year-End
    Design Samsung's Year-End New Year's Resolutions from Samsung Designers

    How are Samsung Designers preparing for the upcoming year? Take a look at their New Year's resolutions for 2024 through these mini cards, and make your own wishes, too!

    Career  |  Dec 14, 2023
  • Re:Create Design Challenge
    Re:Create Design Challenge Announcing the Final Winners for Re:Create Design Challenge

    Here are the final winners for the Re:Create Design Challenge competition, hosted by Samsung Electronics. Meet the creative ideas that could potentially help people’s lives and the planet in meaningful ways.

    Our Stories  |  Oct 26, 2023

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  • #Meet_the_Designers

    Extraordinary inspiration begins with taking a closer look at everyday experiences that once inadvertently passed us by. Discover the stories from daily life that sparked innovation among Samsung designers.

  • #Essence_of_Galaxy_S

    For over 10 years, the Galaxy S series has solidified its distinct identity through a commitment to high-quality design. Look back over the Galaxy S series design story, which has consistently introduced new value with every release by expanding flexibly while staying true to its essence.

  • #Imagine_What’s_Next

    Imagining the future is the driving force behind innovations that advance our everyday lives one step further. Here, we introduce Samsung Design’s vision for tomorrow, for us living today.

  • #Local_to_Global

    Our customers come from diverse cultures and environments. In our efforts to enrich their everyday experiences, we strive to understand their cultural foundations more deeply and relate to their way of life. Explore Samsung Electronics' global design stories capturing each region’s unique characteristics.

  • #User_eXperience

    We always design with the voices of users in mind, to ensure our products cater to everyone’s unique needs and purpose. Explore Samsung Electronics' UX story, bridging the gap between our daily lives and smart, seamless experiences.

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  • IDEA Design Awards 2023
    IDEA Design Awards 2023
    IDEA Design Awards 2023

    Samsung Electronics Co., Ltd. today announced a recognition for its design excellence from the International Design Excellence Awards (IDEA) 2023, including one Silver and three Bronze awards as well as 46 Featured Finalists.

    Aug 24, 2023
  • 2023 Samsung Design Membership MEP Course Exhibition
    2023 Samsung Design Membership MEP Course Exhibition
    2023 Samsung Design Membership MEP Course Exhibition

    The 2023 Samsung Design Membership MEP (Membership Emergence Project) Course Exhibition will be held at Samsung Electronics Seoul R&D Campus from August 22 to August 24, 2023 under the theme 'Super Social'. See nine design solutions that present a new perspective on 'together'.

    Aug 21, 2023
  • Shortlists Announced for the Re:Create Design Challenge
    Shortlists Announced for the Re:Create Design Challenge
    Shortlists Announced for the Re:Create Design Challenge

    Eleven entries in the Re:Create Design Challenge have been shortlisted for the first round of awards. These are design ideas that can have a positive impact on people and the environment.

    Aug 21, 2023