Empowering a
New Future Part 1

Designs for Tomorrow

This is a key visual motiopn of Samsung design Innovation story part1.

Just as this year brought completely unexpected changes compared to last year, our lives will likely see monumental change in the next five or ten years. New technologies like AI, 5G, robotics, and autonomous services are permeating deeply into our daily lives and constantly changing the dynamics of our societies, economies, environments, and cultures. Samsung Electronics faces the unpredictable nature of change with a conviction to provide a more meaningful experience to users who are preparing for the future. Design serves as the most tangible and important process of creating innovation as it attaches closely to the user.

Samsung Electronics places the customer at the core of design, approaching products and services in the ‘human’ perspective of the actual user. By closely examining the diverse life patterns of real people, Samsung Electronics perceives their difficulties and needs to propose new solutions. In addition, to help customers better embrace fast-changing technologies with peace of mind, Samsung Electronics reinterprets technologies wholly in the perspective of a user. These designs alleviate worries and inconveniences, giving way to enriching and joyful experiences that brightly reveal a better tomorrow.

* This content introduces Samsung’s various design concepts and activities to illustrate its vision and philosophy. We make no representations or warranties as to the accuracy, completeness, reliability of any materials contained on the content. All information, products and services, graphics, and images (“materials”) are the property of Samsung Electronics Co., Ltd. Any unauthorized use of any materials contained on the website may violate copyright laws.
This is a cover image of 1st section.

Humanizing Technologies

Robotics and AI have already become a crucial part of our lives. Samsung Electronics designers envision the future of robots as a personal companion that understands and cares for the individual. Through careful contemplation on the kind of experiences and emotions that customers want in a robot as well as its usability and purpose, designers aspire to open more possibilities for human-centric designs of robots.

Multi-Interactions that Maximize Communication Experiences

Robot Design

We are no longer strangers to robot technology, but there still exists a certain emotional distance with robots. To help people more comfortably accept robots into their lives, Samsung Electronics’ designs focused on the fact that a robot’s non-verbal expressions such as its size, range of motion, and repetitions affected the emotional connection it had with the user. Even for people, a mutual attraction would draw them physically closer while a having a defensive stance keeps them at a distance. This same logic applies to people and robots. A fast-moving robot may feel too aggressive, but a smoothly functioning robot can convey a more emotional and comfortable state of being. A robot’s direction of motion impacts user sentiments just as much as its speed. A robot approaching a user can be a friendly gesture but at times may feel dominant and overbearing. Designers are examining and researching experiences that can create natural interactions between robot and people through these various non-verbal interactive elements.

This is the image of a robot and a person facing each other.
It's an image of people and robots together in everyday life.

New Environments and Harmonious Ergonomic Designs

Robot Design

For robots to naturally blend into peoples’ everyday lives, their usage environment and role must be optimized toward people’s unique characteristics. Samsung Electronics designers are investigating the optimal height and appearance of robots for users to comfortably interact with robots at eye-level. Robots used in homes are particularly studied to find the most universally acceptable height.

This is to accommodate various circumstances of robot usage such as different physical attributes of family members or usage patterns like sitting on a sofa or lying down on a bed. Designing robots used in homes must consider optimal sizes and angle of vision in order to comfortably meet the needs of users in any physical appearance or behavior. On the other hand, robots used in public spaces are designed in larger sizes to draw attention. Smooth exterior lines, appearances that mimic human faces or body shapes, and simple forms are deliberate design choices to consider user emotions and different spaces. These design efforts help robots harmonize with any space and environment, becoming a familiar part of our day-to-day lives.

It's an image that people and robots naturally blend together.
This is a person wearing sportswear.

Color, Material, and Finish that are Optimized for User Patterns and Function

Robot Design

Since GEMS is a wearable robot that directly interacts with users, there was a lot to consider for its CMF design. Users should be able to easily put it on or off by themselves, have free range of movement when worn, and easily maintain and clean it. To solve these issues, Samsung Electronics designers applied the expertise of different fields including ergonomics, movement, and fashion to devise the most ideal CMF solution.

Users can comfortably wear GEMS regardless of their body type or size. The waist size is adjustable and can be easily detached. The foam component in the waist, pelvis, and leg parts are made from washable materials that can be detached, put through the washing machine, and then air dried. Designers also came up with a solution to keep GEMS lightweight, which is an important requirement as a wearable device. The strap is made with a single sheet of fabric band that keeps the device light as it closely attaches to the body to provide strong support and flexibility. Its overall elasticity has been minimized and purposely designed to stretch only in specific areas. Countless tests have been conducted with users in diverse body types and sizes putting on the device and moving to find areas of improvement. This resulted in upgrading the design and discovering the most optimized size and material for the wearable robot to make it both lightweight and fully functional.

This is a Image wearing GEMS, a wearable robot of Samsung Electronics.
It's made of various materials.
This is a study of several fabric materials.

To improve on the overall finishing of the wearable robot as an actual product to be ‘worn,’ a lot of care was put into elevating the quality of its material and fabric. Designers analyzed subsidiary materials of various types and styles used in fashion products and materials used in previous wearable devices to newly create a differentiated form that was appropriate for a Samsung Electronics product.

Extensive research was done on weaving, binding, and processing different textiles to develop a fabric-based material that was a previously known to be a difficult solution for IT products.

This is a cover image of 2nd section.

Shaping New   Lifestyles Lifestyles

The ways people observe and sense objects change over time. Samsung Electronics designers analyze the characteristics and life patterns of today’s generation to understand trends and predict the lifestyles of tomorrow. They propose new ways of life that accommodate the preferences and thought patterns of the new generation who appreciate purpose over technology and experience over possession. These new values inspire solutions that help shape the future.

This is the image of watering plants with a water cooker.

The Joys of a Hands-on Experience

Indoor Plantation

Sustainable lifestyles, reliable food, environment protection, and the renewed application of home spaces are some of the most important topics of today. Samsung Electronics identified new needs amid these changes, presenting Indoor Plantation that brings new meaning to healthy eating and green living. The experience was further expanded to create the joy of sharing produce with friends and family.

Samsung indoor plantation for a mobile and to work.

Before beginning the process of design, Samsung designers interviewed young people who grow their own vegetables, chefs who study vegetarian cuisine, and families that participate in joint farming to capture the genuine experiences of growing produce. They were inspired by the stories of people sharing their home gardening yields like basil and lavender in small pots or paper cups with friends, gaining insight into the fact that people find value in sharing as much as they do in cultivating.

This is an image of a herb grown with Samsung Indoor Plantation.
This is an image of outro.

Innovation is about preparing for the coming future. Samsung Electronics aspires to unravel a new future with customers through design innovation that focuses on people. To help people live convenient, joyful lives and comfortably experience technology, Samsung Electronics will continuously search for new solutions. The story of Samsung Electronics’ pursuit of preparing for the future and the deliberations of designers will continue in the next chapter.

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