Over the Horizon

February 10, 2025 Over the Horizon The Samsung Galaxy Sound Branding Story

Starting back in 2011 when the Galaxy S2 was first released, Over the Horizon has been a household tune that has deeply embedded itself into the lives of our users. Samsung’s Over the Horizon was first created as a ringtone that captures five keywords that represents Samsung’s image: future-minded, innovation, newness, creativity, and positivity.

The melody starts by establishing a friendly and comfortable atmosphere, leading up to a mid-section consisting of strong and impactful tones, and finally cumulating to a final note that embodies the hopeful message of taking on new challenges. Through this musical journey, Over the Horizon tells the appealing story of Samsung Galaxy’s identity. Over the past decade, Over the Horizon has been enhancing user’s audio experience (AUX) as the signature sound that comes with every Galaxy phone, and has evolved its sounds each year through collaborations with diverse artists.

2025 Jacob Mann Jazz

The Rhythm of a Day

Launched with Galaxy Unpacked 2025, the latest Over the Horizon was produced by pianist and composer Jacob Mann in a big band jazz style with a diverse selection of instruments and an upbeat groove. The sound was brought to life by recording and mixing engineer Will Kennedy, who recorded and mastered the track in Dolby Atmos.

This project began with the Galaxy S25 wallpaper, which captures the “Flow of Time” concept of One UI always being with you. The concept for Over the Horizon 2025, “The Rhythm of a Day,” was born through added musical interpretation reflecting the passage of time over a typical day from dawn to dusk. With its dynamic big band sound and tempo, the music resembles One UI 7’s journey towards the essence of the mobile experience with solid fundamentals and high-sensibility visuals.

This is the still cut of “Over the Horizon 2024 Behind Story ”.

This is video of the “Over the Horizon 2023 Behind Story

Over the Horizon 2025 Music Video

Over the Horizon 2025 Behind Story

The Evolution

The Over the Horizon Sound Branding Campaign maintains the familiar Galaxy Theme melody and builds upon new interpretations of the brand sound through various collaborations with artists from diverse genres. Click on the records for each year below to listen to the variations of Over the Horizon through the course of its evolution.

2022 Kiefer jazztornica #New_world

LA-based pianist and producer Kiefer Shackelford arranged a jazztronik interpretation that speaks to connection and recovery during the pandemic. The illustration in the music video was created by GRAMMY nominated artist and producer, Phil Beaudreau. Characters shown in a silhouette play basketball and run through the park to portray a peaceful life after the pandemic.

Music Video

Behind Story

It's an outro motion with the melody of “Over the Horizon.”

Anyone who has used a Galaxy phone before would be familiar with these six notes. Over the Horizon discovers melodies hidden in the often overlooked sounds in digital ringtones and reinvents them as a unique brand sound. Just as master craftsmen reinvent new techniques based on their basic foundation, we hope to see Over the Horizon continue to introduce new melodies that transcend over the horizon and onto the future.