The world we are living is constantly evolving. Changes in our emotions help shape our current times, and those changes create new needs and desires from people. Pioneering new changes for a better world, rooted in understanding and empathizing people is Samsung Design’s very reason for existing, and a promise to our customers.

Samsung Design aspires to ‘Innovate with Purpose’. In addition to leading technological innovations, we creatively unfold values people seek, and pursue the true meaning of innovation with thoughtful consideration to everything that surrounds all of us. By innovating with purpose, Samsung Design strives to create a better, more positive future.