September 13, 2024

IDEA Design Awards 2024

Samsung Electronics Co., Ltd. today announced it has received recognition for its design excellence at the International Design Excellence Awards (IDEA) 2024. The accolades include two Gold, one Silver and two Bronze awards, as well as 40 Finalists

IDEA — one of the world’s most prestigious design awards programs — is held by the Industrial Designers Society of America (IDSA). Founded in 1980, IDEA acknowledges achievements in industrial design. This year, IDEA has selected winners in 20 categories, including Home, Consumer Technology and Digital Interaction. Key criteria for evaluation also include Design Innovation, Benefit to User, Benefit to Society and more.

Samsung’s design reflects the company’s changing values and innovative technology. The company was recognized for its excellence in design centered on consumer lifestyles and experiences.

“These awards serve as important validation of our relentless commitment to pushing the boundaries of design while still ensuring our creations resonate with people,” said TM Roh, President and Head of the Corporate Design Center at Samsung Electronics. “As we move forward, we’ll maintain a keen focus on developing innovative designs that both enrich the lives of our users and also stay true to each product’s essence.”

▲ Gold - Galaxy AI UX

▲ Gold - Sustainable Design Identity for Home Appliances Accessories

Samsung Earned Two Gold Awards for These Exciting Innovations

Galaxy AI UX introduces meaningful intelligence aimed at enhancing every part of life, especially by enabling seamless communication anywhere, anytime. These features it brings can be conveniently used in daily life — with Interpreter defying language barriers, Live Translate automatically translating voice calls, Note Assist enabling users to create intelligent summaries of their notes, Browsing Assist allowing them to summarize and translate webpages, and Chat Assist letting them text in the language in which they’re most comfortable.

Advanced Design Concepts for Appliance Accessories-named as ‘Sustainable Design Identity for Home Appliances Accessories’ designated three colors for accessories — such as filters for vacuum cleaners and air purifiers — depending on their maintenance requirements and disposal methods. Through this design improvement, users can more easily recognize the needs of their accessories, especially if they have changed or been updated.

▲ Silver - Galaxy Z Flip5

Samsung Earned a Silver Award for this Cutting-Edge Product

Galaxy Z Flip5, a foldable smartphones that uses a new form factor and a larger cover display to maximize the user experience.


▲ Bronze - Galaxy Tab S9 Series

▲ Bronze - AI Vision Inside

Samsung Earned Two Bronze Awards for these Harmonious Designs

The Galaxy Tab S9 Series blends the portability of a tablet with the powerful functionality of a laptop. Its versatile format and robust tools and apps make it a surprising productivity powerhouse throughout the day.

AI Vision Inside, recognizes up to 33 fresh food items as they enter and leave the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+ and then fills out the user's Food List.

From Product to UX Design, a Total of 45 Awards for TVs, Home Appliances and Smartphones

A wide range of Samsung designs were named Finalists, including the Neo QLED 8K, a TV that provides an immersive experience with the infinity air design, the Music Frame, a customizable wireless speaker designed to seamlessly blend into its surroundings, the Bespoke AI Laundry Combo™, an all-in-one washer and dryer, the Easy Setting Box, provides the functionality of both a PC and smart monitor using a single mouse without a remote control and the Galaxy Z Flip5 Maison Margiela Edition Package, a special collaboration with the Parisian Haute Couture house Maison Margiela.