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  • #Meet_the_Designers

    Extraordinary inspiration begins with taking a closer look at everyday experiences that once inadvertently passed us by. Discover the stories from daily life that sparked innovation among Samsung designers.

  • #Essence_of_Galaxy_S

    For over 10 years, the Galaxy S series has solidified its distinct identity through a commitment to high-quality design. Look back over the Galaxy S series design story, which has consistently introduced new value with every release by expanding flexibly while staying true to its essence.

  • #Imagine_What’s_Next

    Imagining the future is the driving force behind innovations that advance our everyday lives one step further. Here, we introduce Samsung Design’s vision for tomorrow, for us living today.

  • #Local_to_Global

    Our customers come from diverse cultures and environments. In our efforts to enrich their everyday experiences, we strive to understand their cultural foundations more deeply and relate to their way of life. Explore Samsung Electronics' global design stories capturing each region’s unique characteristics.

  • #User_eXperience

    We always design with the voices of users in mind, to ensure our products cater to everyone’s unique needs and purpose. Explore Samsung Electronics' UX story, bridging the gap between our daily lives and smart, seamless experiences.

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