Inside
Samsung
Design
Our Workplace, Our Culture
COMMUNICATE OPENLY
AND FREELY
Communication Area
The C-core communication area is constructed with arrangements of stairs to allow free movement between building floors, which reflects the idea of Samsung Design for open communication. It allows easy communication with colleagues in a comfortable atmosphere rather than a rigid space. Completed with wooden chairs, a green lawn, and sofas between study rooms, the design lounge allows reading, brainstorming, generating ideas, and sharing opinions in the most comfortable environment. The R&D campus also includes a creative workshop space in the center of the office. Simply conduct an idea workshop while freely working and moving.
Refreshing Zone
Designers who generate creative ideas everyday also need time to quietly reflect on their thoughts and recharge. Designers can take a break with game consoles and comfy sofas provided in the design playground. A fitness center is available for physical fitness and relaxation, as well as various amenities such as banks or daycare center.
AWAKEN INNER CREATIVITY
Expertise Lab
Samsung Design provides various information and facilities for designers to actively develop their expertise and capabilities. The design library provides information and insights through books related to professional design. Equipped with various instruments and recording spaces, the sound studio is for designing sounds used in various Samsung Electronics products. It also provides an environment where designers can demonstrate their abilities.
The CMF lab offers access to various materials such as fabric, recyclables, and metal. The discovery room, which resembles a real home, is used to analyze and observe how users utilize Samsung Electronics products. Built with a prototyping room where prototypes can be tested, the photo studio offers camera and lighting equipment for shooting mock-up products.
BROADEN YOUR PERSPECTIVE
DPP Program
To help designers broaden their visions and gain global competitiveness, educational programs are provided. The DPP (Design Power Program) is an educational program linked with prestigious schools, such as Stanford and Carnegie Mellon, with companies abroad and offers opportunities from short-term courses to a master’s degree for the desired field.
Design Seminar
Samsung Design develops the ability to break boundaries of thinking in everyday life through periodic design seminars. Experts from various fields such as design, humanities, and engineering are invited to provide insight for designers to reflect from various angles.
Design Thinking Workshop
Design Thinking workshops are conducted for solving problems and consumer-oriented reasoning. The process consists of thinking like consumers, presenting various problems and ideas, and finding solutions. Through this process, designers are developing a diversified and in-depth understanding of the consumers’ standpoint.
LEARN TOGETHER,
GROW TOGETHER
Monthly UX Trend & Research
An organizational culture that nurtures autonomy and creativity lead to independent activities. Established by a team formed with Samsung Electronics designers, the UX trend magazine is a representative case. A broad range of topics such as macro design, UX, lifestyle, and visuals are produced and distributed monthly in magazine format. Planning, production, and distribution are all performed independently, and encapsulate the creative views of the designer.
Customer Meetup
Samsung Electronics designers regularly collect user feedback to improve their designs. The activity includes interviewing users directly, conducting usability tests to derive key insights, and internal sharing and archiving in report forms. The philosophy of ‘Inspired by Humans, Creating the Future’ contains the designer’s willingness to conduct user-centered design.
Creative Board
Samsung Electronics designers aim for a horizontal relationship by expressing their opinions freely and independently. The Creative Board is an activity that demonstrates this identity well. Consisting of diverse employees with the MZ generation at its core, the Creative Board members share their opinions on design and derive insights based on discussions to help inform the Business Leads to make the best decisions.