An image of the San Francisco
GLOBAL DESIGN STUDIO SERIES #1
Samsung design
Samsung design
innovation center
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Jackson Square, San Francisco where architecture office and design agencies sit
shoulder to shoulder. Among the crowd is the Samsung Design Innovation Center(SDIC). -
SDIC was started with the mind of creating innovation at Samsung Electronics
‘at just the right time with the right people’


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- Creating the future with today’s reality
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Here at SDIC we oversee the entire gamut of the product development stage from
end-to-end, strategy, user experience, design, prototyping, and engineering to create
a new product or even a new product line. Also, working with experts in a diverse range
of fields to read and forecast the latest trends and create new business opportunities.
One of the prime objectives of the SDIC office is to open new opportunities for
Samsung products. Bringing in exquisite hardware and software to service and
lifestyle to create an ecosystem for new products to be introduced and thrive.
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- SDIC focuses on ‘big changes’ with real impact
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This is why we chose the location as San Francisco to be at the epicenter of
innovation and change. The Bay Area is known for its culture of innovation.
It’s a culture that embraces trial and error, that experiments and accepts failure.
We want to tap into this culture to open new doors for tomorrow.
HISTORY
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- 1 9 9 4
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Samsung Design America founded
(located in Palo Alto, CA)
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- 2 0 0 0
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LA branch lab founded
(Los Angeles, CA)
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- 2 0 0 8
- SF office merged into LA office
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- 2 0 1 2
- R&D Design convergence merges
two offices to SF
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- 2 0 1 8
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Samsung Design Innovation Center(SDIC) reshuffled
(San Francisco, CA)
An image shows Center Leader of SDIC, Frderico Casalegno
Our mission is to understand people and lifestyles to deliver
meaningful experiences, through beautiful yet functional
design, enabled by innovative cutting-edge technologies.
With a talented team of multi-disciplinary designers, the SDIC
will seek to leverage insights from the North American market
and tap into the Silicon Valley entrepreneurial spirit to design
inspiring products and experiences.
An image of SDIC staff having a meeting
OUR TEAM
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- Product Strategy Team
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The product strategy team takes new categories
and defines concepts, develops business,
collaboration and marketing research & support.
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- Industrial Design Team
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The design and development of new products
within new categories are the role of the industrial
design team. They also produce mockups of
newly developed products and maintain new
SDIC product design specs.
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- UX Team
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The UX Team drives innovation and creates
disruptive user experiences. From ideation to
prototype to final product launch to market,
the team is in charge of all product development
phases. The UX Team also leads and envisions future
concepts, and develops products, technologies
and ecosystem of services for these concepts.
OUR WORKS
- SAMSUNG DESIGN innovation center
- 735 Battery St, San Francisco, CA 94111 America
To apply for position, please visit http://www.sra.samsung.com/careers
A map shows the location of SDIC