SKIP NAVIGATION

About Samsung
Design

Samsung Design starts with people — people in love with people. To us, design is an act of love: a practice of understanding human needs, respecting individual lives, and shaping experiences that feel meaningful and intuitive. Grounded in humanity, our approach goes beyond aesthetics and functionality to create design with purpose — a purpose that is always human.

Samsung Design pursues ‘The Human Side of Tech’ by aligning innovation with empathy, clarity, and responsibility. Through expressive design, we connect cutting-edge technology with authentic experiences, delivering designs that feel natural, relevant, and deeply connected to everyday life.

“At Samsung Design, we believe the true purpose of technology is human.
The Human Side of Tech comes to life when people in love with people design with
empathy, imagination, and genuine care. By putting humanity at the center,
we create technology that quietly supports life, expression, and meaningful
connection.”

- Mauro Porcini, President and Chief Design Officer (CDO) of Samsung Electronics

Messages from CDO

7 Global Studios

* Some of the images on this page were generated with AI tools.