A line silhouette of the Galaxy S9.
A Journey
to the Self
It is important to investigate yourself and have a clear understanding of your inner workings in an era that focuses on self-expression of thought and identity. Samsung Electronics points to the starting mark of that journey of self-discovery through the Samsung Experience.
The Samsung Experience(SE) is a user interface based on the Android OS that is integrated into the Galaxy Series products. Samsung Experience, which supports more than just touch but also Voice and other various Multimodal interactions, covers not only the user interface but all apps and services provided by Samsung Electronics.
With the release of the Galaxy S9, the Samsung Experience has also gone through a complete upgrade as the SE 9. Meet the new SE 9 that evolves through daily user interaction into a custom-tailored interface for its user.
A circle appears, and the Galaxy S9’s silhouette emerges. The circle moves as if it were a soundwave.
Self-
Empowering
A Smart Space that Makes All Things Possible
A single circle splits into two, and from there the Galaxy S9’s silhouette emerges.
Self-
Clarifying
Usability Enhanced by User Experience
A single circle moves from left to right, leaving a faint afterimage, followed by the silhouette of the Galaxy S9 appearing on top.
Self-
Enriching
Joyful Experiences that Enrich your Everyday Life
As a user expresses and discovers the ‘self’ through the SE 9, the Samsung Experience will also continue to relate and interact with users to develop as an interface that is wholly dedicated to its users. Furthermore, the Samsung Experience will always stand by your side, paying close attention to every detail and heeding to your every word so that users can fully revel in a consistent experience that encompasses the multitude of Samsung Electronics’ products.
