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    Stories

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        1. The Aesthetic of Comfort

          Samsung Galaxy Z Fold8 Ultra, Z Fold8, and Z Flip8 Design Story

          July 30, 2026
          Galaxy Mobile

        2. A New Sensory Beginning

          Samsung Galaxy Watch Ultra2 and Watch9 Design Story

          July 30, 2026
          Galaxy Wearable

        3. The Aesthetics of Unseen Air

          2026 Samsung Air Conditioner Design Story

          July 16, 2026
          Appliance Bespoke

        4. Where Design Meets Reality

          Samsung Music Studio 5 & 7 Design Story

          June 17, 2026
          Audio Collaboration

        5. ‘26 Milan: Epilogue

          Milan Design Week 2026 Part 3

          May 15, 2026
          Branding Campaign Exhibition

        6. ‘26 Milan: Design is an act of love

          Milan Design Week 2026 Part 2

          April 20, 2026
          Branding Campaign Exhibition

        7. ‘26 Milan: Prologue

          Milan Design Week 2026 Part 1

          April 7, 2026
          Branding Campaign Exhibition

        8. Designed to Be Seen

          The Design Story of the S95H TV

          April 7, 2026
          TV/AV

        9. Expressive by Design

          Samsung Galaxy Buds4 Series Design Story

          April 7, 2026
          Galaxy Wearable

        10. One System, Seamlessly Stored

          Bespoke AI Jet Bot Steam Ultra: a Unified Experience

          March 25, 2026
          AI Bespoke Appliance
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        * Some of the images on this page were generated with AI tools.