What stays with us is the human warmth woven into everyday moments. Rooted in the belief that “Design is an Act of Love,” this exhibition explored technology through the lens of human emotion and experience.

From October 15 to 25, Samsung Electronics presented “Design is an Act of Love” at Dongdaemun Design Plaza (DDP) in Seoul as part of Seoul Design Week 2026, together with Italian design education institution POLI.design and 14 teams of emerging Italian artists. Inspired by Samsung products, the artists worked with AI as a creative partner to bring their unique sensibilities and imagination to life through 14 artworks. Together, these works reflected Samsung’s human-centered design vision, rooted in understanding and caring for people.

The artworks were presented on Samsung S95H OLED TV with custom-designed frames. Screens that minimized reflections vividly conveyed each work’s textures and colors, while frames in diverse materials and forms complemented Float Layer Design. Through Expressive Design reflecting individual tastes and sensibilities, each TV became an object that shaped the space alongside the artwork.

A deep understanding of people and thoughtful care for their lives found expression through art and technology. Revisit the warmth and creative moments of the exhibition through film and photography.

*Images in this content are for illustrative purposes only and may differ from the actual product. Product specifications and model names may vary by country, region, model, and carrier. S95H is the global model name; the model is available as SH95 in Korea.