Finalist
Personality
James Melia / England

This simple stand is a master of transformation. This is a
module TV stand that is consisted of three components;
bracket, leg, and base. These modules can be modified
depending on user taste. From various base types to the
‘audio leg’ that has a sound bar function, this stand
offers a variety of functions and materials for each
element, as well as different colors. Users can mix and
match parts based on their tastes and create a whole
new TV stand that exudes individual personality.
A TV stand that exhibits variety in the form of simplicity
brings infinite transformation to a space.
Judge Commentary
“ This is a very simple design, but packed with a multitude of functions. We concluded that this stand had a lot of potential in a retail aspect to draw the attention of consumers. ”