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An image shows Samsung QLED TV model.

R E T H I N K
L I F E S T Y L E  T V

SAMSUNG AND DEZEEN’S QLED TV STAND DESIGN
COMPETITION

You only get one chance to live your life the way
you want, and this notion of ownership for one’s
life directly influences the aesthetics of design.
The Samsung Electronics TV standardized
the TV stand mount structure to reflect various
environments and lifestyles of users, and then
provided an open platform through which
anyone can design their own TV stand.
A new approach to design in the perspective
of lifestyle rather than product design has
begun in collaboration with designers
from all around the world.

Shifting the Concept of the
TV through Stand Design.

The Samsung QLED TV opened a new era of
‘Lifestyle TV’. This TV of the new era can be installed
anywhere without spatial limitations, and elevates the
quality of life through enhancing aesthetic sensibility.
The TV stand that has been standardized by Samsung
Electronics not only supports the product’s function,
but is also able to expand its design according to a user’s
environment or lifestyle. We were curious how far a
TV stand design can go while maintaining practicality
and aesthetics. In June of 2017, Samsung Electronics held a
‘QLED TV Stand Design Competition’ open to the whole
world. The competition was carried out in partnership
with a UK design magazine known as Dezeen, and
nearly 1,200 creative pieces were submitted from
83 different countries worldwide. Through fair
evaluation, 15 entries were selected as the shortlist for
the top prize, and among them, five pieces were again
selected to compete for the final top prize. With a
proud heart, we introduce the final winners of the
QLED TV Stand Design Competition that will change
the paradigm of TV space.

  • Winner

    An image shows <RoR> work which won the Samsung Electronics QLED TV Stand Competition contest. view detail

    RØR

    Fulden Dehneli / Turkey

  • Finalist

    An image shows <Personality> work which was selected as the finalist in the competition contest of Samsung Electronics QLED TV stand. view detail

    Personality

    James Melia / England
  • An image shows <PlantLife> work which was selected as the finalist in the competition contest of Samsung Electronics QLED TV stand. view detail

    PlantLife

    Martina Krastev / Greece
  • An image shows <Butterfly> work which was selected as the finalist in the competition contest of Samsung Electronics QLED TV stand. view detail

    Butterfly

    Rene Walk / Australia
  • An image shows <Flamingo> work which was selected as the finalist in the competition contest of Samsung Electronics QLED TV stand. view detail

    Flamingo

    Manuel Fermandez Rubio / Spain

Shortlist

  • An image shows < Catch the wave > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    AY!EH! (At Your Eye Height)
    Hyunjeong Kim / Germany
  • An image shows < Growth > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    Growth
    Santiago Bautista / Spain
  • An image shows < Fly > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    Fly
    Björn Blisse / Germany
  • An image shows < Shift > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    Shift
    Juozas Brundza / Lithuania
  • An image shows < Catch the Wave > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    Catch the Wave
    Anthony Chieh / USA
  • An image shows < V Up > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    V Up
    Petar Ćosić / Serbia
  • An image shows < Optical Suspension > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    Optical Suspension
    Marcelo Dantas / Portugal
  • An image shows < Ppalli Ppalli Palitos > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    Ppalli Ppalli Palitos
    Xose Manuel Figueroa / Mexico
  • An image shows < Sail > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    Sail
    Alden Koh / Singapore
  • An image shows < Stratos > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
    Stratos
    Sonny Lim / Germany

There are times when the space I am standing
on defines me. This is the same for objects.
Through the QLED TV Stand Design Competition,
the TV existed in numerous forms and occupied
diverse spaces. The TV no longer is explained
solely by technological terms. The innovative
perspective of young designers led the TV into
a space that was decorated with the tranquility
of nature, the beauty created by light and
material, and the heartfelt gaze toward life itself.
Through the creations of designers
who are on their way to be the focal point of
a new era, we are given the great gift of
rethinking the TV as a way of life.