Samsung`s activities cross different products, platforms, people, cultures and environment. SamsungOne is a unique font designed to help deliver a connected, universal experience for samsung
- The SamsungOne font connects:
- Samsung speaks to billions of people around the world. SamsungOne is the core tool that helps us to create a universal Samsung experience.
- Samsung’s products range from mobile phone to TV, from laptop to microwave, and from oven to tablet. These communicate on multiple platforms including print, screen, form and environment. SamsungOne helps connect all of these as one experience.
- SamsungOne sits at the heart of Samsung’s new visual language DNA, and provides a typographic foundation for the future.
The SamsungOne DNA incorporates specific key values:
- Reliable & Accessible : Solid, reassuring and legible, with a consistent, friendly and warm visual tone.
- Contenmporary & Innovative : Modern, sophisticated typographic forms capture Samsung’s advanced design thinking.
- Human & Enduring : Fluid and open, hand-made but structured, non-decorative and designed within a solid system.
- Integrated & Expert : Built-in expertise and know-how ensures all products, experiences and people are connected.
SamsungOne is designed using five core typographic principles and characteristics
SamsungOne is a family of scripts covering 26 writing systems, more than 400 languages, and over 25,000 glyphs, creating a truly global typeface.