A Reflection
of Exquisiteness
Samsung W2019 Design Story
from the actual product. Product specifications may vary by country, region and model.
A quiet and serene lake acts as a spotlessly
pure mirror that captures the scenery clearly.
Tranquil waters run deep, and deep waters are
silent. The W2019 embodies the elevated
standards and lifestyles of users in its design like
a shadow that spreads across the surface of a
motionless lake. The W2019 is like a finely crafted
piece of art that is both faithful to its practical
purpose while boasting a visually pleasing look.
Experience the genuine beauty of the W2019,
which has been born out of the harmonious
integration of Samsung Electronics’ technology
in every exquisite piece of detail found in it.
The W2019 reflects the exquisiteness of user
discernment in its design as a clear mirror displays
the pristine image of its subject. The form and
color that has been refined through Samsung
Electronics’ technology brightly illuminate the
everyday lives of users who have the insight and
perception to recognize the W2019’s unique values.
A Surface Instilled
with Gentleness
The surface of the W2019 has been refined
with the PCD (Polycrystaline Diamond)
manufacturing method, creating an elegant pattern
that is meticulous enough to be undetectable
by touch. Whenever light is reflected on the product,
you will see a glimmering shine that exudes
with rich texture and glossiness.
A Brilliant Ray of Light
that Shines like a Lake
The Edge Glow resembles a clear lake that soaks
up light in the form of various colors. There are
several layers of film underneath the glass made
possible through Samsung Electronics technology.
These films have different functions in color,
brightness, and pattern, stacking up to provide
depth in color. The glimmer that smoothly emerges
and soon disappears based on the angle of light
softly fills up your moments with brilliant beauty.
Colors that Delicately Glow
with Elegance
The solidity and unmalleability of steel symbolize
unchanging values. The W2019 comes in two
radiating colors that elevate the class of its users;
Trust Gold and Platinum. Trust Gold has been
created by slightly reducing the tone of the color
gold, which has a special place in Chinese culture,
to express stylishness that adhere to global trends.
Platinum on the other hand depicts the absolute
zenith of premium values.
The Beauty of Sculpted Lines
An idea inspired by the manufacturing process of
diamonds has been reborn in the form of an honest
and linear line. The fine reflection of light that
bounces off a body formed with straight lines gives
the product a slimmer visual profile. Geometric
lines and planes reflect light to portray sentiments
shared with exquisitely crafted pieces of steel
artwork.
A softly moving current may not look strong on the
surface, but it has the force to make an entire lake
tremble. The W2019’s design has been polished to
be deeply considerate of its users, which produces
a powerful yet tranquil resonance when using the
product.
Values that are Radiant
When Held
We adjusted the location of the keypad more to the
top so that the center of gravity moves with it,
yielding a more stable experience for users when
held in one hand. The sentiments expressed in the
straight lines of the product’s form can be
experienced in the simple design of the internal
keypad as well, which boasts a youthful and
modern look.
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W2019 Platinum Package
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W2019 Platinum Package
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W2019 Platinum Package
A Package Filled with Sincerity
The package is created in the “ways of masterfully
crafting beauty without blemish (精練擢美)” to
transcend beyond premium values. The inner
material of the Platinum product’s package is
created from sturdy trees and can be repurposed
as deskware or storage units. You’ll feel the joy of
a receiving a precious gift through a package that
is thoughtful enough to consider its usefulness.
Experience that
Satisfies Discernment
The W2019 becomes even more special through
two types of wallpaper watches: the analog type
that realizes the details of a high-end watch, and
the simple type that informs time with concise
fluidity. The analog type wallpaper captures the
details of an exquisite watch through the
placement of a Moon Phase on the top end and a
Tourbillon on the lower end that displays battery
information. The upper and left sides of watch
display the Gregorian calendar, while the right-
side features Celestial and Geographical calendars
to provide information relevant to both China and
western cultures. The simple type wallpaper
emphasizes the abstract elements of lines and
planes to complete the look of a modern watch
that depicts consistent sentimentality with the
linear form of the product.
A Melody that Inspires Emotion
The W2019 expresses a unique identity that is set
apart through its dedicated sound. The newly
designed ringtone and alarm sound imbue global
and modern sensibilities into the adventurous
spirit of China.
Using a pentatonic scale, which is comprised of five
scales, a sense of modern elegance is expressed.
A minimal composition of instruments and the
genre-transcending chord work and melody comes
together to create a much more premium quality
sound.
There is the Samsung W2019 with its package, repurposed as a deskware and a storage.
The value of a product is not determined by its
function, but rather by the immediate experience
you feel when first encountering and using the
product. With a design delicately refined by state-
of-the-art technology, the W2019 emerges as a
masterful work of art created for those who
possess the keen insight to perceive its values.
