닫기버튼

This is a moving image of a red square, a green square, and a blue square on rainbow background.

For Anyone to Experience
the Happiness Which Colors Give

EVERYONE

SHOULD SEE

THE WORLD

IN FULL

COLORS

How Many Different Colors

Did Your Eye Capture Today?

Everything in the world has a certain color to it.
Color inspires emotion, brings completion to
experiences, and gives us information we need to
carry out our daily lives. But for some of us, it is
difficult to fully witness or resonate with the
many things color gives us.

  • This is an image of a red wall visible to a red color blindness.

    Can you see the stunning bright red wall?

  • This is an image of a green grass visible to a green color blindness.

    Can you see the lush green grass?

  • This is an image of a blue sky visible to a blue-yellow color blindness.

    Can you see the clear blue sky?

This is a black-and-white image of many chairs. This is a image of many chairs.

The Colors of the World

aren’t Obvious to All

There are people who cannot see the world
in technicolor, but rather see a world that lacks
certain colors. Some people perceive red and
green as similar colors, whereas others see
yellow and blue as similar colors. Depending
on the individual with color blindness,
some may have a harder time distinguishing
a certain type or degree of color.

This circle graph shows that people with color blindness account for about 3 percent of the South Korean population.
  • This circle graph shows that people with color blindness account for about 3 percent of the South Korean population.
  • This circle graph shows that people with color blindness account for about 3 percent of the South Korean population.
  • This circle graph shows that people with color blindness account for about 3 percent of the South Korean population.
  • This circle graph shows that people with color blindness account for about 3 percent of the South Korean population.
0 1 2 3 %

Among the world population of nearly 7.5 billion
people, almost 300 million experience some form
of color blindness.

In South Korea,
3% of the total population,
which is around 1.5 million
people, has difficulty
distinguishing between colors.

Normal day-to-day activities like differentiating
between different bills or telling the difference in
color between a red flower and a green leaf can be
difficult tasks for people with color blindness.
The various colors we see in a typical scenery may
not be so obvious to others.

There are approximately
7 million cone cells in our eyes.

Cone cells are divided into three different types
that each sense red, green, or blue visible rays,
which are then combined to perceive more colors.
A single cone cell type can tell the difference
between one hundred variations in shade. This
number is raised to the third power in an individual
with all three cone cell types, which makes it
possible to differentiate between a million colors.
People with color blindness can only distinguish
several thousand colors, or for those who suffer
from a more severe degree of color blindness,
only several hundred types of colors are
distinguishable.

The most common case of color blindness is
protanopia (red color blindness), which makes it
difficult distinguishing red. Then there are those
who experience deuteranopia (green color
blindness), which cause difficulty in telling the
difference between red and green. There are also
rare cases of tritanopia (blue-yellow color
blindness), which is the inability to discern colors
in the range of blue and yellow hues, and those
with total color blindness who cannot perceive
any colors whatsoever and can only tell the
difference in the degree of brightness.

From sight, sound, touch, taste, to smell.
We use our five senses to recognize information
and understand our surrounding environments.

  • Pictograms showing sense of sight, hearing, touch, taste, smell.

From sight, sound, touch, taste, to smell.
We use our five senses to recognize information
and understand our surrounding environments.

Among the five senses,
sight is the most important
method of perception as
nearly 90% of the information
our body relies on
is retrieved through sight.

Certain groups of people and organizations
make meaningful efforts to alleviate these
difficulties through various endeavors such as
changing the color of a subway map or improving
the design of a traffic light. Samsung Electronics
also aspired to join this significant movement to
consider the needs and inconveniences of people
with color blindness.

If all people can experience
the diverse fullness of color,
wouldn’t this bring us a step
closer to a world in which
everyone can recognize
and perceive information
on equal standing?

is is an image that shows chairs of various colors. is is an image that shows chairs of various colors.

Witnessing

the Vibrancy of

the World through

a New Window

Samsung Electronics collaborated with
the Hungarian Company Colorlite to envision
a channel that connects colors with color
blind people so that everyone can conveniently
experience the full spectrum of all shades.
Samsung also collaborated with Korean design
company Early Spring to devise on-screen
design for easy access and usability. The result
of this collaborative effort is SeeColors an
application that helps people with color
blindness to experience color similarly to
how it is seen normally.

The logo of SeeColors application.

The SeeColors app examines the different
degrees of color blindness and categorizes them
into 10 personalized types, which boasts a 90%
or higher accuracy. Based on the user information
analyzed by SeeColors, the TV adjusts the colors
in the screen. Colors that an individual find harder
to distinguish are expressed with more intensity
so that a person with color blindness can watch TV
and see diverse colors just like how a person with
normal perception of color would experience.

  • Screen of Seecolors app on a smart TV.
  • Screen of Seecolors app on a smart TV.
  • Screen of Seecolors app on a smart TV.
  • Screen of Seecolors app on a smart TV.
  • Screen of Seecolors app on a smart TV.
  • Screen of Seecolors app on a smart TV.
  • Screen of Seecolors app on a smart TV.
  • Screen of Seecolors app on a smart TV.
  • Screen of Seecolors app on a smart TV.
  • Screen of Seecolors app on a smart TV.
  • SeeColors can be downloaded through Apps, the exclusive
    app store for the Samsung SmartTV. This app is not
    supported on certain models.
  • The SeeColors mobile app can be downloaded through
    Galaxy Apps and Google Play, and is not supported on certain
    smartphone models. The SeeColors mobile app can only test
    the degree of color blindness.
  • An image of a red wall with a bicycle.

    Now, you can appreciate the colorful city streets.

  • An image of green grass and wall.

    Now, you can witness the lavish freshness of green grass.

  • An image of clearness sky between buildings.

    Now, you can feel the vast clearness of a blue sky.

An image of rain boots of various colors and size.

“Color is the place where our

brain and the universe meet.”

- Paul Klee, Swiss-German Artist-

Color does more than just relay information.
It conveys emotion and fulfills experiences.
SeeColors is one of the meaningful efforts
made in the world to help all people experience
the joys and wonders of colors in their everyday
lives. Samsung Electronics will continue to make
the utmost effort to provide products and
services that help people fully enjoy the bliss
of daily life and the innovation of lifestyle
without any obstacles whatsoever.