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GLOBAL DESIGN STUDIO SERIES #7
SAMSUNG DESIGN LATIN AMERICA
Latin America:
the land of youth, passion, and diverse cultures
Latin America’s diversity creates a rich environment that fosters innovation and entrepreneurship. Located in Sao Paulo, the most populous city in the American Continent, Samsung Design Latin America (SDLA) aims to first understand the needs of local users to create globally desired design solutions that are locally inspired.
![An image of the Sao Paulo’s street.](img/sec2_img1.jpg)
SDLA Opens New Possibilities
and Visions for Design
SDLA was founded in 2016 as an effort to take a deeper look into the unique attributes of Latin America. SDLA works to advance customer research by properly comprehending a growing market and bringing together different cultures. Our Product Strategy Team and UX Design Team are in close collaboration to reflect the findings of this research in all products.
![An image of SDLA staff having a meeting.](img/sec2_img2.jpg)
SDLA Starts off Locally, Branches out Globally
SDLA aspires to do more than just fulfilling local user needs. SDLA seeks to embrace Latin America’s diversity and makes the utmost effort to create globally resonating designs by materializing ideas. In an age when boundaries are becoming increasingly obsolete, we are focusing our efforts to elevate our locally originated designs to become globally significant and meaningful.
![An image of SDLA staff having a meeting.](img/sec2_img3.jpg)
History
- 2 0 1 6
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Samsung Design Latin America
founded (Located in São Paulo, Brazil)
An image shows SDLA Head of Office Seungchul Shin.
Latin America embodies the dynamic
liveliness of culture founded upon a rich
history that fully embraces diversity. The flexibility, out-of-the-box thinking,
and pursuit of joy embedded in the everyday lifestyles of this region are aligned with the values of Samsung Design.
SDLA creates designs inspired by this
cultural landscape, proposing resonating customer experiences through innovative
and diverse approaches that bring positive change to our lives.
SDLA Head of Office
Our Team
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- Product Strategy Team
- The Product Strategy Team analyzes the lifestyles and behaviors of LATAM consumers to uncover areas of opportunities for local-specific products and services.
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- UX Design Team
- The UX Design Team explores new ideas based on mobile usage patterns of LATAM consumers and visualizes these discoveries into UI/GUI designs. Furthermore, the UX Design Team collaborates with the local R&D Team to carry out commercialization development.
![An image of SDLA staff having a meeting.](img/sec4_img1.jpg)
Our Works
- SAMSUNG DESIGN LATIN AMERICA
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1240 AV. DR. CHUCRI ZAIDAN, (#20F, DIAMOND TOWER),
VILA SAO FRANCISCO, SAO PAULO, SP, BRAZIL
![A map shows the location of SDLA.](img/sec6_map.jpg)