GLOBAL DESIGN STUDIO SERIES #5SAMSUNG DESIGN
JAPAN

• Japan is a place where technology and aesthetics
  meticulously blend to perfection.

  In Tokyo, a trend-setting city equipped with high-end technology and delicate infrastructure, Samsung Design Japan (SDJ) contributes to raising global competitiveness through novel and innovative research activities.

  

• SDJ offers design solutions for hit products
  in Japan, where diverse cultures are
  both embraced and enhanced to excellence
  with their own significance.

  One of the unique dynamics of Japan is their ability to accept and characteristically develop various cultures and information to create a perfect design solution for a hit product that appeals to everyone. It is an office of convergence where research, experimentation, and prototype development are all conducted in the processes of foreseeing future trends and reflecting real user needs.

  

• SDJ maximizes global competitiveness
  based on CMF advanced technology,
  service, and infrastructure.

  We’re able to raise the bar for product quality and develop new colors and post-processing through a combination of highly advanced technology, design infrastructure, and craftsmanship focusing on the smallest of details. SDJ has become the design bedrock on which global competitiveness is maximized through the realization and proposal of prototypes with various possibilities using a newly developed and innovative CMF (Color/ Material/ Finishing).

  

SDJ is a design office centered on research and experimentation that also has the longest history as a global design office. Rooted in Japan’s advanced technology and design infrastructure, knowledgeable and experienced designers work passionately to improve design quality and value.

Our organization is small in size but intensely dedicated to our craft. Rather than working strictly individually, each person contributes their expertise of various fields in the design process, altogether pursuing higher product quality and innovative results. SDJ will continue to provide deeply abiding inspiration and resonance throughout the world with our design.

Norio Okada,
SDJ Head of Office

OUR TEAM

• Product Strategy Team

  The Product Strategy Team formulates strategy by researching and analyzing the seeds of next generation products and services discovered from Japan’s social trends that have been through both high and low growths over the course of history. This strategy serves as the foundation for Samsung to identify new areas of opportunity.

• Product Design Team

  The Product Design Team develops products for the purpose of creating new value through design. The team develops design mock-ups and evaluates marketability (mass production capability) to provide users with appealing products.

• UX Team

  The UX team designs optimal user experiences for newly established product and service categories. Considering potential user needs and human factors, the team carries out GUI (Graphic User Interface) design, UI (User Interface) design, and UX prototypes to provide advanced user experiences.

• CMF Team

  The CMF team designs products with materials as the key focus. The team proposes innovative designs, experiences, and insights to stakeholders and internal divisions based on Japan’s innovative and sustainable materials.

OUR WORKS