닫기버튼

An image of the San Francisco

GLOBAL DESIGN STUDIO SERIES #1

SAMSUNG DESIGN INNOVATION
CENTER

An image of the San Francisco

Jackson Square, San Francisco
where architecture office and design agencies
sit shoulder to shoulder. Among the crowd is
the Samsung Design Innovation Center(SDIC)

SDIC was started with the mind of creating innovation at Samsung Electronics ‘at just the right time with the right people’

An image of the San Francisco’s street

Creating the future with today’s reality

Our primary mission at SDIC is to envision holistic, experience-driven innovation across Samsung’s existing product portfolios as well as by creating new product categories. Our expertise allows us to perceive lifestyle changes and technological disruptions and forecast the latest trends to create an experience roadmap to new business opportunities: hardware, software, and services as the combination of enablers, fitting into peoples’ lifestyles, and helping them thrive.

An image of SDIC staff work in office

SDIC focuses on ‘big changes’ with real impact

This is why we chose to locate in San Francisco. It puts us at the epicenter of innovation and change. The Bay Area is known for its culture of innovation, a culture that embraces the diversity of thinking and ideas and experiments and incubate concepts into business opportunities. In San Francisco, start-up incubation meet-ups and conferences happen throughout every year. We tap into this culture to open new doors for tomorrow.

History
  • 1 9 9 4
    Samsung Design America founded
    (located in Palo Alto, CA)
  • 2 0 0 0
    LA branch lab founded
    (Los Angeles, CA)
  • 2 0 0 8
    SF office merged into LA office
  • 2 0 1 2
    R&D Design convergence merges
    two offices to SF
  • 2 0 1 8
    Samsung Design Innovation Center
    (SDIC) reshuffled (San Francisco, CA)

An image shows Center Leader of SDIC, Frderico Casalegno.

Our mission is to understand people and
lifestyles to deliver meaningful experiences,
through beautiful yet functional design,
enabled by innovative cutting-edge
technologies and AI.

SDIC leverage insights from throughout
North America, with particular attention to
the vibrant Silicon Valley, to design inspiring
products and experiences. SDIC leads
Samsung Design Innovation with a talented
team of multi-disciplinary
creative designers.

Federico Casalegno,
Center Leader of SDIC
Our Team
  • Experience Innovation Team
    We reimagine future products and services through a fusion of human empathy, technology, and strategy. We combine design thinking, creative prototyping, and the latest AI tools to shape groundbreaking new products, experiences, and interactions.
  • Experience Design Team
    We design future experience-driven innovation opportunities with empathy and compassion for people across the Samsung business portfolio. We design experiences based on in-depth user and market research to find insights and foresights as the foundation of problem identification.
  • Computational Design Team
    We apply computational design and AI tools for product and experience development. We create digital twins of products or experiences that we want to simulate, and apply the data back to optimize and improve actual products or experiences we want to provide to end users. Through computational design and sophisticated AI technologies, we empower designers to fully unleash their creativity.
  • Computational Interaction Team
    Pioneering human-centered AI involves bringing together multi-disciplinary talents to transform the future of human-AI interaction. We accelerate the evolution of meaningful digital experiences with adaptive solutions by enabling people to interact with new products, cross-device, and services in an evolving world.
An image of SDIC staff having a meeting
Our Works
  • FOLDABLE DEVICE EXPERIENCE DESIGN
    FOLDABLE DEVICE EXPERIENCE
    DESIGN

    SDIC worked with the Mobile eXperience Business to set in place a strategy and create innovative experiences for novel foldable form factors. Rapid prototyping and in-home user research were utilized to create informed and validated perspectives on the opportunity.  These perspectives allowed SDIC designers to envision and build breakthrough new experiences that will help drive the next generation of Foldable form factors from Samsung.

  • GALAXY BUDS FUTURE EXPERIENCE
    GALAXY BUDS FUTURE EXPERIENCE

    SDIC collaborated with the Mobile eXperience Business to define the future of earbuds. Cutting edge user research unlocked a nuanced understanding of people’s needs for hearing and deeper insight into the diversity in ear shapes. This foundation intersected with a deep knowledge of emerging AI and audio technologies unlocked a space for creative exploration which has yielded a broad range of new prototypes, IP and interactions alongside a clear roadmap towards the future.

  • The Future of Galaxy Intelligence for S-Pen
    The Future of Galaxy
    Intelligence for S-Pen

    SDIC worked with the Mobile eXperience Business to shape the future of the Galaxy experience with S Pen. We created compelling everyday scenarios with novel interaction paradigms for enhanced visual and productivity experiences from a human-AI-centric design approach. This enables people to interact naturally with cross-devices and applications with greater ease and fluidity than ever before.

  • LIVE SHARING ON GOOGLE MEET
    LIVE SHARING ON GOOGLE MEET

    Developed in collaboration with Mobile Communication Part and Google, live sharing on Google Meet is integrated into Galaxy devices. You can watch your favorite videos and creators on YouTube, listen to music on Spotify or YouTube Music, and even play games such as Kahoot!, Heads Up!, and UNO! together during your Google Meet call. Google Meet is optimized for Galaxy Z Flip and Z Fold series, so you can have a convenient hands-free video chat. Also, you can have a video meeting with up to 100 participants.

  • GALAXY VIEW2
    GALAXY VIEW2

    The GALAXY VIEW2 offers an unprecedented mobile viewing experience. The foldable 17.3-inch display improves portability and the Dolby Atmos quad speakers enhance content immersion. Its ergonomic handle provides convenience. Influenced by standard furniture, the design harmonizes with the home interior and allows the user to conveniently enjoy content anywhere.

  • GALAXY BUDS & BUDS PLUS
    GALAXY BUDS & BUDS PLUS

    The GALAXY BUDS provides comfort with its ergonomic wingtip, balanced sound, and a clear voice transmission by minimizing external noise. The GALAXY BUDS features battery life that lasts up to 20 hours with its pocket-sized case, along with fast charging capabilities and simple touch controls for a complete sound experience.

  • GALAXY FIT & FIT E
    GALAXY FIT & FIT E

    The GALAXY FIT is a smartwatch that reflects on the lifestyle of millennials. It can be used daily due to its light weight and comfort. The GALAXY FIT E can last up to 10 days without charging, which allows activity, sleep, and heart rate monitoring by observing the user all day long. The minimalistic-style smartwatch tracks every movement of the user.

  • SINGLE TAKE - CAMERA UX
    SINGLE TAKE - CAMERA UX

    The SINGLE TAKE MODE, created in collaboration with the Mobile Communications Business, is an AI camera function that allows users to capture various styles of photos and videos with a single tap. With a broad selection of camera lenses and features, including ultra-wide angle and live focus, users can conveniently encapsulate significant moments for up to 10 seconds.

  • An image of SDIC’s product
    Gear IconX(2018)

    Gear IconX is Samsung’s first fully wireless earbuds. Designed and optimized to maximize freedom, Gear IconX is capable of storing up to 1,000 songs locally with continuous playback of up to five hours, the Gear IconX offers the flexibility of a completely standalone audio experience. Touch controls on the earbuds, voice assistant support and a sleek charging case complete the experience.

  • An image of SDIC’s product
    Gear fit2 pro

    Gear Fit Pro is the water resistant (5ATM) smart fitness band. With Curved Super AMOLED display, it enables users to track their health, fitness, and lifestyle virtually anywhere. It has won iF award in 2017, 2018, as well as the IDEA award in 2017.

  • An image of SDIC’s product
    Galaxy view

    Galaxy View is a new type of 2 in 1 offering the functionality of a Tablet and the entertainment experience of a TV. Designed and optimized for streaming video, Galaxy View delivers an immersive viewing experience via its 18.4” display, engrossing audio via stereo 4W speakers and hands free usage through its thoughtfully integrated stand. With battery life of 8 hours and integrated WiFi/LTE, Galaxy View enables a TV-like experience, anywhere.

  • An image of SDIC’s product
    Gear Fit

    Gear Fit was SDIC’s first wearable and Samsung’s first fitness device as well. It won the ‘Best Mobile Device’ award at Mobile World Congress in 2014, and its modular design, beautiful color display, and curved screen are still iconic today. SDIC design members pushed Samsung’s hardware expertise and had to balance informationdensity in creating a “glanceable” experience.

  • An image of SDIC’s product
    Level Headphones Over

    SDIC created Samsung’s first effort in the premium headphone sector. The industrial design team built a sleek and minimalist design for comfort and an intuitive and simple touch experience on the side of the headphone for a truly user focused headphone set.

  • An image of SDIC’s product
    GALAXY VIEW

    Working closely with the Seoul office, the SDIC office oversaw the entire project from original identification and incubation, through to manufacturing all the way through to the go-to-market process. The result was a new category in the entertainment market with using the Galaxy View.

  • An image of SDIC’s product
    GEAR S

    SDIC worked closely with the Seoul office Product team on the final design, materials and straps. The product strategy team was involved in helping build the service partner ecosystem, explaining how partners could adapt their services to the new world of wearables and even going to New York Fashion Week to present the device with designers like Diesel and Swarovski.

  • An image of SDIC’s product
    GEAR FIT2

    The Gear Fit2 was a multi-department collaborative effort. The product strategy team worked with local sales and retail teams to develop the Gear Fit2, incorporating user and retail feedback into the design from its inception for music and sensor accuracy as key features. As the project neared launch we helped support the local sales team with the positioning and go-to-market activities.

  • An image of SDIC’s product
    Gear Circle Headphones

    Our designers wanted to be more fashion oriented with these headphones, designing a necklace that you would be comfortable leaving on and not have to worry about taking them out and untangling them.

  • An image of SDIC’s product
    GEAR ICONX

    The SDIC teams worked together to build Samsung’s first truly wireless buds, Gear IconX. Our design team did deep ergonomics testing to ensure that the buds would stay in and solved the difficult challenge of putting 4GB of memory in them so that you can load your MP3s directly to the headphone and leave your phone in the locker room at the gym.

samsung design
innovation center
735 Battery St, San Francisco,
CA 94111 America
To apply for position, please visit
http://www.sra.samsung.com/careers
A map shows the location of SDIC