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An image of the San Francisco
GLOBAL DESIGN STUDIO SERIES #1
SAMSUNG DESIGN
INNOVATION
CENTER
Jackson Square, San Francisco
where architecture office and design agencies
sit shoulder to shoulder. Among the crowd is
the Samsung Design Innovation Center(SDIC)
SDIC was started with the mind of creating innovation at Samsung Electronics ‘at just the right time with the right people’
![An image of the San Francisco’s street](img/sec2_img1.jpg)
Creating the future with today’s reality
Our primary mission at SDIC is to envision holistic, experience-driven innovation across Samsung’s existing product portfolios as well as by creating new product categories. Our expertise allows us to perceive lifestyle changes and technological disruptions and forecast the latest trends to create an experience roadmap to new business opportunities: hardware, software, and services as the combination of enablers, fitting into peoples’ lifestyles, and helping them thrive.
![An image of SDIC staff work in office](img/sec2_img2.jpg)
SDIC focuses on ‘big changes’ with real impact
This is why we chose to locate in San Francisco. It puts us at the epicenter of innovation and change. The Bay Area is known for its culture of innovation, a culture that embraces the diversity of thinking and ideas and experiments and incubate concepts into business opportunities. In San Francisco, start-up incubation meet-ups and conferences happen throughout every year. We tap into this culture to open new doors for tomorrow.
History
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- 1 9 9 4
-
Samsung Design America founded
(located in Palo Alto, CA)
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- 2 0 0 0
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LA branch lab founded
(Los Angeles, CA)
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- 2 0 0 8
- SF office merged into LA office
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- 2 0 1 2
-
R&D Design convergence merges
two offices to SF
-
- 2 0 1 8
-
Samsung Design Innovation Center
(SDIC) reshuffled (San Francisco, CA)
An image shows Center Leader of SDIC, Frderico Casalegno.
Our mission is to understand people and
lifestyles to deliver meaningful experiences,
through beautiful yet functional design,
enabled by innovative cutting-edge
technologies and AI.
SDIC leverage insights from throughout
North America, with particular attention to
the vibrant Silicon Valley, to design inspiring
products and experiences. SDIC leads
Samsung Design Innovation with a talented
team of multi-disciplinary
creative designers.
Center Leader of SDIC
Our Team
-
- Experience Innovation Team
- We reimagine future products and services through a fusion of human empathy, technology, and strategy. We combine design thinking, creative prototyping, and the latest AI tools to shape groundbreaking new products, experiences, and interactions.
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- Experience Design Team
- We design future experience-driven innovation opportunities with empathy and compassion for people across the Samsung business portfolio. We design experiences based on in-depth user and market research to find insights and foresights as the foundation of problem identification.
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- Computational Design Team
- We apply computational design and AI tools for product and experience development. We create digital twins of products or experiences that we want to simulate, and apply the data back to optimize and improve actual products or experiences we want to provide to end users. Through computational design and sophisticated AI technologies, we empower designers to fully unleash their creativity.
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- Computational Interaction Team
- Pioneering human-centered AI involves bringing together multi-disciplinary talents to transform the future of human-AI interaction. We accelerate the evolution of meaningful digital experiences with adaptive solutions by enabling people to interact with new products, cross-device, and services in an evolving world.
![An image of SDIC staff having a meeting](img/sec4_img1.jpg)
Our Works
- samsung design
innovation center -
735 Battery St, San Francisco,
CA 94111 America -
To apply for position, please visit
http://www.sra.samsung.com/careers
![A map shows the location of SDIC](img/sec6_map.jpg)