The Essence of
Completion
Samsung Galaxy S9 Design Story
In many cultures, the number ‘9’ represents
the notion of reaching zenith. It is the culmination
of history that has been accumulated between
1 and 8, as well as the symbol of potential
that signals the beginning of a new era. What lies
beyond the innovative revolution of design and
function? We hereby introduce the meticulously
crafted design of the Samsung Galaxy S9
that presses on toward the state of perfection.
Form that is
Perfected through
Perpetual Refinement
The Galaxy S9 has been carefully and delicately
shaped to preserve just the bare essence of design.
With obsession to detail and precise technology,
the Galaxy S9 showcases a perfectly singular form.
Experiencing Unity
through Curves
To establish a visual sense of unity in its form, the display and body come together to create a single silhouette. The Galaxy S9 enhances the overall quality of the design by adjusting the curvatures of the body and display to swerve together. Users can experience oneness in form through the harmonious curve that embraces the body and display.
A Visually and Functionally
Augmented Metal Frame
The metal frame uses an upgraded aluminum material that is even more resistant to scratches. The frame is also slightly more protruded than the glass to increase durability. We added a Satin Gloss finish to the metallic material to give a soft and glowy shine and established a sense of whole- ness between the body and the frame by applying a frame color that is akin to the body.
Visually Experiencing
Oneness
Changing a display affects usability more than anything else. We shortened the length from top to bottom and reduced the bezel between the frame for more visual immersion. Furthermore, we concealed the hole used by various sensors on the top to minimize any kind of visual distractions.
Understanding
Value through Usage
There are values that cannot be understood
by simple observations. Values that are experienced
by using a product in the palm of your hand or newly
discovered by watching and listening are that much more
meaningful. The Galaxy S9 understands the nuances of
a user’s experience and provides an optimized design.
Heartfelt Considerations
in the Palm of Your Hand
The carefully crafted design of the Galaxy S9 deeply cares for its users, and this sentiment is realized in the palm of a user’s hand. The height and width of the Physical Key on the side has been adjusted to grant better usability with just one hand. The curvy surfaces of the device’s sides have been gracefully reduced to allow for a much more stable and comfortable grip.
Relishing
the Richness of Sound
The Galaxy S9 has changed to enrich our lives with the richness of sound. The dual speaker’s surrounding effect emits wide and far-reaching sound. The speaker hole on the bottom of the device has been combined into a single hole to orchestrate a much more natural sound.
Achieving Completion
through Detail
The delicate differences in the Galaxy S9’s new design are magnified once the device is in use. The two camera holes on the back are vertically aligned to illustrate a much slimmer and stable look to the rear design. The camera and rear sensors are designed to blend even more harmoniously with the body. Comfortable usability is further enhanced by placing the fingerprint sensor in the center to make it easier to reach with both the right and left hand.
Colors
that Embody Light,
Accessories
that Embody Lifestyle
We instilled the sensibilities and familiarities of
everyday life into the smartphone, the one device
users spend the most time with throughout the day.
With refined colors and a wide selection of accessories,
the Galaxy S9 harmonizes more naturally with our
daily lives and surrounding environments.
The Galaxy S9’s Colors
that Capture the Course of a Day
The Galaxy S9’s four colors were created from the shades of light that change throughout the day. Black is inspired by the darkness of night just before the dawn Gray portrays the soft glow of light that passes through a frosty foggy morning, Blue is the color of water when a warm ray of morning sun shines through, and Purple embodies the colorful palette of a sunset that spreads throughout the evening sky. Through the Galaxy S9, we can witness the perfect impressions of light as it travels the course of our daily lives.
Accessories Instilled with
Familiar Materials and Colors
The accessory cover comfortably and delicately embraces the device, while reflecting the tastes and lifestyles of a user. On top of the previous clear cover and silicon cover, we have ramped up the selection with new materials and colors. The Weaving is an exquisite cover that uses a fabric-based weaving pattern, the Hyper Knit uses materials from sneakers to give a boost to youthful and sports-like senti- mentality, the Rugged is a witty design that looks like a mini carrier, and there is the Alcantara that demonstrates the high-quality finish of fine leather. With this wide array of materials and designs for the accessories, the Galaxy S9 becomes the perfect tool to express a user’s unique taste and style. *Covers and other accessories are sold separately.
When Everyday Life
Becomes a Journey
within the Heart
We desire our smartphones to not only be comfortable
tools that alleviate inconveniences, but also heartfelt
instruments that bring us genuine happiness.
With the smartphone, we delight at the sound of
a ringtone for a much-awaited phone call, save and
look over our precious memories, experience things
that we previously had no access to, and serve
as a comforting presence to those in need.
A Camera that Expands
User Experience
With the new and enhanced Galaxy S9 camera, you can encounter a world you have never experienced before. The Super Slow-mo function can capture 1,000 frames per second of even the most instantaneous moments, enabling users to accurately photograph fast moving objects.
Users can also create their own emojis overlaid on top of their personal photos serving as a background. With the AR Emoji feature, users can create emojis that express their own unique characteristics and emotions, and directly use them in messages in the form of various stickers. *The image shown is for illustration purpose only and differ from the actual product.
Completing the Display Design
Even when a user is not using the Galaxy S9, its functions and designs are always attentive and mindful of the user. The all-new AOD(Always On Display) features 20 different GIF animations that are offered by default. Since users can personally pick and choose an image, the display serves as a mirror to each user’s personal mood.
The Lock Screen, which users see countless times throughout the day, has been designed to bring a sense of visual completeness. The various components of the Lock Screen, such as the text used for the clock and date, automatically change in color to adjust and blend to the background that has been set by the user to complete a wholesome and adaptable Lock Screen.
Trendy Sounds of the Galaxy S9
Sound is a key component of everyday life that forms a smartphone’s identity. The latest trends in music have been applied to the Galaxy S9’s values of harmony and completion, manifesting in a unique language of sound. 10 different types of ringtones and 10 alarm sounds have been created through a collaboration with Korean singer-songwriter Suran, whose expertise covers a wide musical spectrum from Hip hop, R&B, to Pop music. Experience the brand-new sounds of the Galaxy S9 that under- went a radically sensual and trendy transformation.
Simple observation is not enough to fully fathom
the values of certain things. Revealing an enduring,
imperishable value in situations that seem to be
at opposite ends, such as night and day or beauty
and comfort, is only possible in a state of matured
‘completion’ that transcends time rather than a sudden
and swift moment of perfection. The finely refined
design of the Galaxy S9 accompanies its users in all
moments, and instead of purposely showing itself,
gently permeates into the details of our everyday
lives to more powerfully unveil its unique value.
