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This is an image of yellow S Pen come out from Blue Galaxy Note9.

FROM THE NOTE,
BEYOND THE NOTE

Samsung Galaxy Note9 Design Story

This is an image of yellow S Pen.

There was a moment when you first pulled out
a pen from a smartphone to write on screen.
That immediately made us acknowledge in awe of
the advancement in technology and the values of
change. Now, the unique values of the Samsung
Galaxy Note Series take another leap of expansion
through the Galaxy Note9. The eighth evolution is
about sharing experiences, and is dedicated to
the new generation that abides by their own ways
and virtues rather than following strict rules.
While remembering the foundations of
the Galaxy Note, we’re once again introducing
a finely refined user experience.

This is an image of two womes strike a pose.

Cover Story

The Galaxy Note9,
A Complete Makeover

A design that emphasizes practicality and focuses
productivity was the strongest advantage that
the Galaxy Note Series had during its early days.
The Galaxy Note has gone through eight evolutions
since then for the Note to become more like a
Note. Now, the Galaxy Note9 has gone through
a complete makeover to share its unique originality
to a broader, multi-generational audience.

Millennials are the forerunners of new culture,
spearheading change all around the world.
They do not walk a predetermined path, but rather
follow rules and values they set themselves.
Millennials do not hesitate to express themselves
and focus on ways to stand out more than others.
The Galaxy Note9 found its answer for the Note to
become more like a Note by being an item of
unique self-expression that embraces a mix and
match style of different materials, colors, and
textures to create a new kind of aesthetic look.
We started with the combination of the two key
components that make up the Galaxy Note; the
product itself and the S Pen. Once you pull out
the S Pen from the Ocean Blue Galaxy Note9 that
exudes a youthful energy and rational
level-headedness, you are greeted with the
pleasant surprise of a bright, cheery yellow-colored
S Pen. The two colors serve as contrasts to one
another but also blend well while appealing to
the senses, altogether completing
an unprecedented and powerful impression of
the Galaxy Note9.

The case and the product also carry on the mix and
match style. The Galaxy Note9’s leather cover
comes in a total of five colors, including the usual
classic colors of black and brown but also in red,
yellow, and blue. The stylish colors of the leather
cover harmonize naturally with the Galaxy Note9
both when the colors of the product and its cover
are similar or contrasting. The cover is also
a perfect fit for the product’s size and boasts
a fashionable look as if you’re wearing a leather
jacket that perfectly fits your body.

The mix and match style isn’t limited to the Galaxy
Note9. The colors of the Galaxy Note9 mix and
match with the colors of the Galaxy Watch strap,
creating a greater stylish synergy when used
together.
The Galaxy Note9 offers a new kind of style that
has different elements blending and mixing with
one another rather than staying static in its place.
Find the style that best represents who you are
and discover the joy of creating your own unique
item with the Galaxy Note9.

This is a image of building.

Gallery

Color,
Admiring the Cityscape

A city is a place that is filled with human emotions.
The colors of the city also vary depending on the
time, season, and inhabitants. Refreshing
inspirations gathered from familiar sceneries are
reimagined into four different colors of the Galaxy
Note9, capturing the sentiments of a scenic view
of the city and the comfort that lies within.

  • Ocean Blue

    Ocean Blue embodies the lively energy of a city on
    a clear day. It expresses a stylish and youthful
    emotion, at the same time exuding a sporty
    attitude with a distinct charm.

  • Midnight Black

    Midnight Black is the color of a modern city after
    nightfall. It captures a seeming nonchalant, chic
    mood from lonely lights shining down on the thick
    darkness passing through modern buildings.

  • Lavender Purple

    Lavender Purple is a creative, one-of-a-kind color
    that replaces traditional pink to become redefined
    as a trendy color. The mystical shade guides us to
    a digital world filled with fantasy.

  • Metallic Copper

    Copper reminds us of the warmth of a city where
    the sunset gently caresses the horizon.
    A rich range of emotions are conveyed through
    the color, from soft and classical elegance to
    distinct retro sensibilities.

This is the image of hand holding a yellow S Pen.

Interview

A Change in the S Pen,
A Change in Experience

The S Pen has always been the center of attention
for the Galaxy Note. The feeling of handwriting,
the adjustment of width depending on the tilted
angle of the pen, and the sound effects of a real
pen are all incredible functions of the S Pen that
amazed us. Now the S Pen of the Galaxy Note9
expands its role from just a pen used for writing
to its own independent device. Check out the
design story of the S Pen that has evolved along
with the Galaxy Note9.

  • The evolution of
    the S Pen is
    equivalent to
    the evolution of
    the Note.
    • The line is drawn from the S Pen.
    • The line is drawn from the S Pen.
    • The line is drawn from the S Pen.
    • The line is drawn from the S Pen.
    • 4 colors of S Pen appear one by one.
    • 4 colors of S Pen appear one by one.
    • 4 colors of S Pen appear one by one.
    • 4 colors of S Pen appear one by one.
    Q1.
    The S Pen has always faithfully retained its identity
    as a pen for the Galaxy Note. Why did you give
    an independent function to the S Pen for the Galaxy
    Note9?

    The S Pen is a symbolic icon for the Galaxy Note
    that helped the Note emerge and take its place as
    its own category in the market. The idea of a pen
    taken out of a smartphone was a groundbreaking
    innovation. That’s why the Galaxy Note’s S Pen
    continued to provide the look and feel of a real
    pen. As we prepared the Galaxy Note9,
    we contemplated on what our users truly want
    with the Galaxy Note and the S Pen. Until now,
    we mainly focused on providing an experience that
    is closest to using a real pen, but now we needed to
    go beyond that point. We wanted to convey values
    for the S Pen that transcends its role as a simple
    tool, and that became the motive behind our vision
    for a S Pen with an independent function.

  • The S Pen is
    no longer a tool
    used just
    for writing.

    This is an image of yellow S Pen take a picture of a yellow table tennis paddle.

    Q2.
    What are some of the independent functions of
    the S Pen?

    We envisioned a S Pen that can be used even when
    it’s separated from the Galaxy Note. By inserting
    a Bluetooth module, we found a solution for
    improving the hardware so that it can control the
    Galaxy Note9 even from a distance.
    Users can personally adjust the settings for the
    S Pen’s button and attach different functions for
    short or long pressing the button once or twice,
    allowing unique and useful ways to use the S Pen.
    If a user sets the long press of the button to start
    the camera and have the short press to take
    a picture, the S Pen can serve as a remote to take
    pictures from a distance. In addition, the S Pen can
    be used separately with various apps* for different
    functions, such as playing or skipping songs, or as
    a wireless clicker that carries out a presentation
    while connected to a big screen. Furthermore,
    if the screen locks when using the S Pen, you can
    unlock the screen with a push of a button on the
    S Pen and efficiently continue your work.
    The S Pen’s drawing function is applicable on the
    DeX as well. You can use the S Pen and the display
    to accomplish useful tasks such as writing and
    drawing as if you’re using a stylus on a tablet. * Currently supported by all music apps and around ten different
    apps, and is expected to support a wider selection through a SDK
    release following launch.

  • We wanted the S Pen to
    become a more perfect tool
    for self-expression.

    Yellow smile is drawing.

    Q3.
    As you noted earlier, consumers have experienced
    the feeling of using an actual pen with the S Pen.
    What kind of new and improved functions as a pen
    can we expect to experience with the
    Galaxy Note9?

    The S Pen has evolved over the years for users to
    experience the analog sentimentality of using
    a real pen. The Galaxy Note9 focused on expanding
    user experiences that involve the pen, going
    beyond just providing life-like sensations. With the
    Live Message, you can draw pictures or handwrite
    messages on top of colored backgrounds, pictures,
    or the AR emoji, and experience the joy of creating
    your own communication tool. The S Pen’s distinct
    writing functions have been added to
    the signature functions of the Galaxy Series,
    which empowers the S Pen as a powerful tool for
    self-expression.

  • The S Pen serves as the identity of
    the Galaxy Note Series.

    This is an image of 4 kinds of package.

    Q4.
    The Galaxy Note9’s package design primarily
    features the S Pen, which sets the package apart
    from previous models. Is there a message you
    want to convey through the package design?

    For the Galaxy Note9’s package, your first
    encounter will be with the titular representative
    of the Note, the S Pen. The front design of
    the package boldly displays the S Pen instead of
    the logo to show that the S Pen serves as
    the symbolic identity of the Galaxy Note Series.
    This package design embodies the heritage and
    confidence of the Galaxy Note Series that has been
    loved by countless users over the course of time.

The yellow line is drawn by yellow S Pen on the display.

Keywords

4 Significant Keywords
for the Galaxy Note9

Whenever we encounter a new smartphone, we
tend to pay more attention to changes in physical
shape. However, the part that gives us rest and
comfort, enables our self-expression, and helps us
make our lives more convenient and efficient is
the vast and expansive UX that lies within the
product. The refreshingly new UX of the Galaxy
Note9 offers a more meaningful everyday
experience, and here are some keywords to get
a better picture of its characteristics.

  • Seamlessness

    The “Hello” is drawn by yellow S Pen on the display.

    Imagine drawing a line on paper with a crayon.
    A line with the same color as the crayon you’re
    using will be drawn on paper. The sentiment that
    is instilled in this analog experience is channeled
    through the S Pen. From yellow, purple, to copper,
    each color of the S Pen will produce the same
    color when you write on the Screen Off Memo as if
    using a real pen. Whatever you write on the Screen
    Off Memo will be saved in Samsung Notes in the
    same color you used, maintaining a seamless
    handwriting experience.

    * The color of the text will be white for the Midnight Black Galaxy
    Note9’s S Pen on the Screen Off Memo.
  • Creativity

    The leaf images are drawn in display.

    One of the joys experienced through the Galaxy
    Note Series is the ability to write and draw
    pictures as if you’re using a pen on paper.
    The Samsung Notes’ menu screen has been
    simplified based on different categories so that you
    can easily organize many memos. With the PENUP’s
    Live Drawing function, you can watch the drawing
    processes of artists and imitate over their drawings,
    helping even the most basic beginners to express
    profound artistic sensibilities. The Galaxy Note9
    transcends between analog experiences and
    digital conveniences with a UX that specifically
    caters to the S Pen to become a Note you’d want to
    use in all situations.

  • Intelligence

    The Galaxy Note9 renews the daily lives of our
    users with functions that are smarter than ever
    before. Now, complicated tasks such as reserving
    a hotel room can be easily taken care of through
    everyday conversations with Bixby, which
    understands the context behind our words. Bixby
    comprehends both our words and underlying
    motives, and continuously studies user preferences
    and patterns to yield the best results. Bixby
    develops into a smarter Intelligent Assistant
    the more it interacts with users.
    The camera has also become smarter than before.
    Users no longer need to select a mode every time
    they’re taking pictures, as the camera automatically
    senses the subject and adjusts to capture the most
    optimal color for the image. Furthermore, it will
    instantly alert the user with messages whenever
    small or big mishaps are detected in the photo, such
    as an image with closed eyes or too much blur from
    shaking.

  • Sophistication
    This is an image of wallpaper designed marbling pattern.

    Using the product color as a background, various
    colors are harmoniously and stylishly blended to
    maintain a mix and match style that expresses
    a powerful impression. The elegant form created
    from smooth curvatures adds a three-dimensional
    effect to the screen of the Galaxy Note9.

This is an image of 18 designer.

Behind
the-scenes

The Galaxy Note9s
Thoughtfulness in Design

The product designers who carried out the design
from the early sketches to the actual
manufacturing of the product would be the people
who understands the most about Galaxy Note9
design. When they were given the task of designing
the next generation model of the Galaxy Note,
what would be the first piece of inspiration that
came to mind? To yield results that satisfy
the ever-increasing standards of our users,
designers contemplated on the essentials and
carefully crossed a series of stepping stones
while reminiscing the path they took in the past to
finally complete an immaculate product.

  • The frame design created through
    Dia Cutting makes the Galaxy Note9
    much more special.
    This is an image of hand holding a Lavender Galaxy Note9.
    One of the noticeable eye-catchers of the Galaxy
    Note9 is its frame design. What are some of the
    key differences compared to the predecessors?

    The newly implemented frame style is the most
    noticeable change in design for the Galaxy Note9.
    The Galaxy Note9’s metal frame was cut into
    three sections, and a glossy finish was applied
    over the left and right sections while the middle
    section went with a matte finish to establish a new
    kind of visual look. The glossy sides shine when
    reflected by light to demand a visually impactful
    presence while helping the device look slimmer.

  • We envisioned a design that took both
    usability and design into consideration.
    This is an image of a blue Galaxy Note9.
    Wouldn’t the new frame design affect the grip?

    The feeling you get when gripping a product is an
    important component when it comes to usability.
    The degree of roundness of the surface on which
    the hand touches the product usually determines
    the comfort of the grip. When holding the Galaxy
    Note9, the middle part of the three divided
    sections is the part that touches the surface of
    the hand the most, and has been applied with
    an optimized degree of roundness to achieve
    the best grip. Furthermore, the fingerprint sensor’s
    location has been relocated to the center so that
    it is easily accessible, allowing for a comfortable
    experience within the palm of your hand.

  • The Galaxy Note9 showcases a design
    that reimagines the proposition
    of making the ‘Note more like a Note’.
    This is an image of a black Galaxy Note9.
    The Galaxy Note Series has evolved over the years
    to make the ‘Note more like a Note’. Will the new
    Galaxy Note9 come with changes that adhere to
    this trend?

    Having a slimmer bezel or a larger display is
    perhaps no longer the change that first draws
    attention. That is why we refined the Galaxy
    Note9’s display so that users can experience
    the differences in its display the moment they use
    the product. The display has been enlarged from
    top to bottom to take advantage of the whole area,
    and the corners were rounded to a bare minimum
    to put extra emphasis on a sturdy and refreshing
    display that fills up the entire space.

These images are 4 models of Galaxy Note9 and 2 models of Gear S4.

The Galaxy Note9 started from a question
about design and function that can give both
practicality and pleasure to Millennials. Whenever
users hold the Galaxy Note in their hand, we
wanted them to experience the joy and novelty of
everyday life that are made possible through new
mechanics and extraordinary functions, rather than
focusing on the technology itself. The Galaxy Note
is an ever-evolving product, and our hope is for
the Galaxy Note9 to accomplish more meaningful
and valuable tasks in the hands of more users.