Tablet size devices (smart devices with 5 inch or larger screens) are a global trend To appeal to this need as well as adhere to the unique visual language of the entire Galaxy line was of utmost importance for us. Our visual theme for 2015 is a future–forward minimalist look & feel based on perfecting the relationship between design and technology, in short Minimal Futurism. Having said that, it was equally important to have each device stand out on it's own, in line with this design approach. Both products retain a strong fluid contour from the curved glass to the body, and as you mentioned, we streamlined the device for a sleeker compact feel.

The approach for both devices was to maintain the overall visual language, but to build on that foundation. The wider curved glass of the S6 Edge+ allows a more immersive digital interactive experience. For users who use the device for entertainment or multi–media will quickly warm up to this new feature. The Note 5 however, takes on a more formal look, the curvature of the display continues on to the reverse side for a better grip, while the S–pen is now in metal to coincide with the device itself. Also, as soon as you pop out the S–pen you’ll immediately see it's been totally re–designed to assist you in all your creative activities.

A thinner device is fast becoming the norm. especially with the S6 Edge+ the curved glass seemingly overlaps the surroundings, like a cut out of reality. The original form is the same with a slightly thin top and bottom finish to make it look even thinner than it already is.

Thank you for noticing. like the previous colors, this selection also has slight variations in hue and saturation according to how the light hits it. Giving it a richer look that will appeal to the urban city dwellers constantly interacting with their device.

When you handle the device, You feel the density of the lines and curves that join the glass and metal into a seamless whole, the device itself feels well constructed and well crafted. That's the feeling we wanted to convey a reliable device, exquisitely designed.

There have been big and small changes to the experience of the user. Detailed changes have been made to the elements of the screen, as the size has increased things needed to be organized and spaced differently, as well as adjusting the keyboards, loading bar etc. As minute as this may sound, we underwent many revisions on a millimeter scale moving elements around ever so slightly to get that perfect position suitable for the user. We're confident that although you may not notice these changes at first, once you start getting accustomed to the new model, you'll notice the difference.

Yes, we call them squarcles! Obviously a word combining circle and square, this unique shape for the container of each icon is unique to Samsung devices and maximizes the touch zone without increasing in size, an intuitive yet innovative way to convey consistency in our user design.

That's the screen off memo feature, without turning on the screen you can use the S–pen to write down quick ideas or thoughts. For this, we needed a smooth interactive function that would notify the user that the screen off memo feature was activated when detracting the pen from the holder. That's because frankly, it's not common to write or sketch on a blank dark screen without any indication of what you're doing. A tiny ink ‘plop’ will appear when you detach the pen signifying that the function has been activated, while other basic function icons will appear, only muted. Once you've finished and have saved the memo, the writing itself will shrink away leaving you with a blank screen.

To get to this, small interaction took us numerous other ideas and actions. this is a prime example of all the many visual interactions and well as iterations we went through to get to the device you hold in your hands.

Like the screen off memo function, the overall concept was for the interactions to be fluid. Another example of this is the change in the Air Command interface; from a geometric, almost rigid feel to a rippling effect as the various icons ‘plop’ out onto the screen.

With the S6 Edge+ visual interaction you can share content and thoughts with close friends; specifically, the camera and emoticon also have that fluid intuitive interaction ‘feel’. Inertia, elasticity, flow are all natural movements we see that should look and feel natural when emulated on the screen. The actions themselves are calculated mathematically and applied to complex physics models but for the users it's a natural reaction that is accepted immediately.

It was mentioned briefly when we were discussing visual interaction, but the design philosophy of Samsung Electronics is human–centered Meaningful Design. The curved glass of the S6 Edge+ delivers a unique and limitless form of entertainment, the S–pen on the Galaxy Note 5 offers a highly specialized yet creative workflow – all of these innovations start from the experience of our customers, satisfying the values and goals they deem most important, that is, as it's always been, the direction forward for the Galaxy series of innovations. Ultimately, it's not how high tech it is, but how closer it is to us and our everyday lives.