WHAT IS
FLAT STYLE
DESIGN
Samsung Flat Style Refrigerator Design Story
FLAT STYLE IS
Simplicity was considered bland and ordinary in a time when only never-before-seen unique designs and brand-new technology were pinnacles of innovation. But what is the home appliance design we need most in our daily lives today? Samsung Electronics found the answer to this question in Flat Style, which is a way to understand and interpret the essence of a product in terms of simplicity rather than complexity. Flat Style, the design on which possibilities of diverse experiences for users are finely stacked up, is now redefined beyond the dictionary definition of flatness.
Minimal
Flat Style first begins from minimalism, which is
about seeking completion in simplicity. The flat,
handle-less refrigerator door reminds us of the
beauty inspired by simple lines and clear-cut
surfaces. This is the result of relentless
contemplation on the essence of kitchen
appliances as a visual component that brings
completion to the kitchen space.
rB8000
Harmonious
Flat Style pursues harmony with space. The
straight lines of the wall, floor, and kitchen
counter become one with the flat frontal surface
of the refrigerator. The refrigerator’s size has
been designed with the depth of the kitchen
counter in mind, so that the fridge fits in
perfectly without any protrusions when it is
placed in the kitchen’s fridge cabinet.
Furthermore, the refrigerator is designed with
convenience in mind, allowing users to
comfortably open and close the fridge door
even when it’s placed inside the cabinet.
rf8000
Solid
Flat Style adds credibility to the kitchen with its
sturdiness. A stainless-steel finish has been
applied over the exterior of the refrigerator,
which helps maintain exceptional durability and
elevates the classiness of the space it occupies
with its exquisite and delicate glow. The handle
and internal shelves of the fridge have also been
designed to continue the metallic look and feel,
altogether establishing a consistently solid
impression of the refrigerator overall.
RS8000
Geometric
Flat Style adds an aesthetic taste to kitchen
appliances as if it were a piece of sculpture. The
exterior of the refrigerator has been instilled
with the aesthetic beauty that is derived from
simple forms so that its design blends well with
modern interiors. The placement of the door and
handles that resemble the majestic skyline of
high-rise buildings creates an image of two
pillars vertically stretching down to form a
Column design. With just the bare minimal
combination of such simple lines, you can feel
a sense of great strength and exquisite class.
rb8000
Consistent
Flat Style is a seamless flow that doesn’t miss a
beat from the very insides to the outer edges of
the exterior. The Flat Style strives for simplicity,
and this notion is reflected in the fine details of
the internal design. The corners of the internal
space are shaped closely to a perpendicular
angle to form a spatial form composed of
straight lines, which maintains the aesthetic
simplicity of the exterior body. Simply put, Flat
Style makes the final touch on the consistent
aesthetic appeal that penetrates the product
from the inside-out.
rs8000
refinedness
Flat Style has been endlessly refined down to just
its bare essence. Controls that aren’t frequently
used have been relocated to the inside of the
refrigerator to remain out of sight. The water
dispenser is also simplified to only feature
buttons for frequently used functions such as
choosing between water or selections of ice,
while the rest of the functions are combined
with the internal display.
rb8000
Thoughtful
Flat Style is packed with considerate designs that
enhance usability. The RB8000’s Kitchen-Fit
design minimizes the thickness of the
refrigerator door while securing 100L more in
max capacity compared to other refrigerators of
the same size.
In addition, the RS8000’s
slanted shelf handles are
applied with oblique strokes
for users to comfortably pull
the shelves without hurting
their wrists.
TIMELESS BEAUTY OF
FLAT STYLE DESIGN
In a world filled with unconventional,
unique ideas and over-to-top expressions,
the power of simplicity becomes more prominent.
Samsung Electronics strives for functional
designs that express beauty in the essence of
things and simplicity conveyed through perfect
form that prioritizes the fundamentals.
Samsung Electronics’ definition of the Flat Style
is a kitchen appliance that organically
communicates and harmonizes with its space
through pure and timeless simplicity
that is free of all complications.
rs8000