VC7000H, VR9000H Vacuum Color Story

When we think of 'cleaning' we tend to think of boring and repetitive household chores. Samsung Electronics wanted to create vacuum cleaners that expressed both the user's individuality and Samsung's unique identity, all while bringing joy to our daily lives. Discover the color story behind Samsung's vacuum cleaner, and observe how understanding its users and usage led to a timeless design that will never go out of style.

Balanced Strength

The biggest advantage of the color white is its timeless quality. White, much like air, is the basis for all colors and evokes a feeling of space. Existing Samsung cleaners utilize white as main color and incorporate gray as an accent color. Samsung defined the white-to-grey gradation as 'Airborne', creating a dramatic contrast with each color's unique tone. A sophisticated and rigid copper colored texture was applied in order to give a feeling of handcrafted and detailed design.

Vivid Energy

Samsung products maintain a strong color identity with blue being used across a variety of products. The inclusion of a variety of different blue values in the cleaner's design adds infinite depth and beauty, while its bright and intense deep blue colors give the cleaner a feeling of completeness. The blue color of VC7000H and VR9000H extend their roles beyond being a user-friendly household appliance by bringing life into the user's personal space.