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This is the product image of the Samsung QLED TV.

EVERY

MOMENT

MATTERS

2018 Samsung QLED TV Design Story

This is the product image of the Samsung QLED TV.

Immersion

The state of ‘absolute immersion’ is to remove obstacles and distractions from your surroundings and wholly focus your mind and attention on a single mark. We contemplated deeply on a TV that helps users become completely immersed in their daily lives in every moment they spend with their TVs. This finely polished QLED TV design naturally blends into its spatial surroundings, helping users become more immersed in their day-to-day activities in any moment regardless of using the TV or not. We introduce the intricately crafted and refined 2018 Samsung QLED TV, a TV that provides an unprecedented experience of total immersion.

This is an image of a living room with a Samsung QLED TV in it.

Profoundly Conscientious

of the TV’s Surrounding

Environment

Providing more than just the beauty of form,
the Samsung QLED TV’s design embodies a
thoughtful consideration of the TV’s nearby
environment to inspire an experience that
makes users’ daily lives more meaningful.

This is an image of the Samsung QLED TV placed on top of a table.

Convoluted cables around the TV become distractions to the streams of consciousness. The 2018 Samsung QLED TV utilizes the One Invisible Connection, which combines the power cable and cables from other accessorial devices into a single clear cable that eliminates visual distractions and keeps the area around the TV tidy and spotless.

  1. This is the image of the back side of the QLED TV.
  2. This is the image of the QLED TV's stand.

This clean-cut design enables users to be utterly immersed in the contents of the TV when the TV is on, or in their daily pursuits when the TV is off.

  1. Q9

  2. Q8

  3. Q7

  4. Q6

  1. These are the product images of the Samsung QLED TV Q9, Q8, Q7, and Q6.
  2. These are the product images of the Samsung QLED TV Q9, Q8, Q7, and Q6.
  3. These are the product images of the Samsung QLED TV Q9, Q8, Q7, and Q6.
  4. These are the product images of the Samsung QLED TV Q9, Q8, Q7, and Q6.
This is an image of Samsung QLED TV and Remote Control.

Bringing Completion

to a Natural Harmony

with Life

A thoughtful design first starts from thoroughly
and correctly understanding the purpose and
usage of a certain product. We contemplated on
a design that can gracefully harmonize with its
space even when the TV is turned off. The 2018
Samsung QLED TV’s Ambient Mode features UX
through which the TV screen looks as if it is
projecting the wall behind the TV. Through this
design, users can experience a TV screen that
becomes a part of the wall maintaing a sense of
spatial consistency.

*The image shown is for illustration purposes only. The details in
the screen may differ from the actual product, and product
specifications may vary depending on region and model.
This is an image of the Samsung QLED TV hanging on the wall.

Users can adjust the default wall images provided in the app to better suit their unique spaces, or even take a picture of their own wall with the app to set it as the wall image used in the Ambient Mode.

  1. This is an image of the Samsung QLED TV hanging on the wall.
  2. This is an image of the Samsung QLED TV hanging on the wall.

They can use one of the default images provided by the app or a personal image they’ve taken themselves to project on the screen. On top of that, useful day-to-day information such as the time, weather, or recent news can be also displayed on the screen in real-time. The Ambient Mode can be customized to suit a user’s lifestyle, serving as the finishing touch of a TV screen that tastefully blends into any space even when the TV is turned off.

This is a product image of the QLED TV’s remote control.

We’ve also improved usability by including the Ambient Mode button on the remote control for quick and easy access.

This is a product image of the QLED TV with an onscreen image featured on the screen.

Shedding Light

on the Essence and Value

of the QLED TV Experience

The 2018 Samsung QLED TV completely
redefines the TV viewing experience. Rather
than explaining with a plethora of words, we
expressed the product’s concept with a single
image. We crafted Onscreen images that present
a unique visual encounter for users, taking
ordinary objects such as a flower, a butterfly, or
a feather, and transforming it into at visually
extraordinary experience. These visually rich
Onscreen images showcase a colorful splendor,
effectively setting the stage for the QLED TV’s
vivacious picture quality. As the new face of the
2018 Samsung QLED TV, Onscreen images are
the point of intersection between user and
product, as well as the channel through which
we convey our design values of instilling the
sheer ‘joy of viewing’ into everyday life.

*The Onscreen images are not embedded in the product.

  1. Q9

  2. Q8

  3. Q8

  4. Q7

  5. Q6

  1. These are the product images of the QLED TV Q9, Q8, Q7, and Q6, all with onscreen images featuring on the respective screens.
  2. These are the product images of the QLED TV Q9, Q8, Q7, and Q6, all with onscreen images featuring on the respective screens.
  3. These are the product images of the QLED TV Q9, Q8, Q7, and Q6, all with onscreen images featuring on the respective screens.
  4. These are the product images of the QLED TV Q9, Q8, Q7, and Q6, all with onscreen images featuring on the respective screens.
  5. These are the product images of the QLED TV Q9, Q8, Q7, and Q6, all with onscreen images featuring on the respective screens.
This is a video related to the QLED TV.

This is the product image of the Samsung QLED TV.

The QLED TV design has been further
refined with meticulous detail, which
elevates this product from a home appliance
that simply takes up space into an object
that effortlessly blends into our everyday lives.
The deeply thoughtful care that was put into
the 2018 Samsung QLED TV design redefines
the TV experience itself. We are taking
a step closer to our users with a profoundly
conscientious design that provides more than
just an impressive improvement
in aesthetic appeal, but also a powerful
experience of total immersion.

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