A Reflection of Exquisiteness
Samsung W2019 Design Story
Product specifications may vary by country, region and model.
A quiet and serene lake acts as a spotlessly pure mirror that captures the scenery clearly.
Tranquil waters run deep, and deep waters are silent. The W2019 embodies the elevated
standards and lifestyles of users in its design like a shadow that spreads across the surface
of a motionless lake. The W2019 is like a finely crafted piece of art that is both faithful
to its practical purpose while boasting a visually pleasing look. Experience the genuine
beauty of the W2019, which has been born out of the harmonious integration of
Samsung Electronics’ technology in every exquisite piece of detail found in it.
The W2019 reflects the exquisiteness of user discernment
in its design as a clear mirror displays the pristine image of
its subject. The form and color that has been refined
through Samsung Electronics’ technology brightly
illuminate the everyday lives of users who have the insight
and perception to recognize the W2019’s unique values.
A Surface Instilled
with Gentleness
The surface of the W2019 has been refined
with the PCD (Polycrystaline Diamond)
manufacturing method, creating an elegant
pattern that is meticulous enough to be
undetectable by touch. Whenever light is reflected
on the product, you will see a glimmering shine
that exudes with rich texture and glossiness.
A Brilliant Ray of Light
that Shines like a Lake
The Edge Glow resembles a clear lake that soaks
up light in the form of various colors. There are
several layers of film underneath the glass made
possible through Samsung Electronics technology.
These films have different functions in color, brightness,
and pattern, stacking up to provide depth in color.
The glimmer that smoothly emerges and soon
disappears based on the angle of light softly
fills up your moments with brilliant beauty.
Colors that Delicately
Glow with Elegance
The solidity and unmalleability of steel symbolize
unchanging values. The W2019 comes in two
radiating colors that elevate the class of its users;
Trust Gold and Platinum. Trust Gold has been
created by slightly reducing the tone of the color
gold, which has a special place in Chinese culture,
to express stylishness that adhere to global trends.
Platinum on the other hand depicts the absolute
zenith of premium values.
The Beauty of
Sculpted Lines
An idea inspired by the manufacturing process of diamonds has been reborn in
the form of an honest and linear line. The fine reflection of light that bounces
off a body formed with straight lines gives the product a slimmer visual profile.
Geometric lines and planes reflect light to portray sentiments shared with
exquisitely crafted pieces of steel artwork.
A softly moving current may not look strong on the surface,
but it has the force to make an entire lake tremble. The
W2019’s design has been polished to be deeply considerate
of its users, which produces a powerful yet tranquil
resonance when using the product.
Values that are
Radiant When Held
We adjusted the location of the keypad more to
the top so that the center of gravity moves with it,
yielding a more stable experience for users when
held in one hand. The sentiments expressed in
the straight lines of the product’s form can be
experienced in the simple design of the internal
keypad as well, which boasts a youthful and
modern look.
A Package Filled
with Sincerity
The package is created in the “ways of masterfully crafting beauty without
blemish (精練擢美)” to transcend beyond premium values. The inner material of
the Platinum product’s package is created from sturdy trees and can be repurposed
as desk wear or storage units. You’ll feel the joy of a receiving a precious gift
through a package that is thoughtful enough to consider its usefulness.
Experience that
Satisfies Discernment
The W2019 becomes even more special through two
types of wallpaper watches: the analog type that
realizes the details of a high-end watch, and the simple
type that informs time with concise fluidity. The analog
type wallpaper captures the details of an exquisite
watch through the placement of a Moon Phase on the
top end and a Tourbillon on the lower end that displays
battery information. The upper and left sides of watch
display the Gregorian calendar, while the right-side
features Celestial and Geographical calendars to
provide information relevant to both China and western
cultures. The simple type wallpaper emphasizes the
abstract elements of lines and planes to complete the
look of a modern watch that depicts consistent
sentimentality with the linear form of the product.
A Melody that
Inspires Emotion
The W2019 expresses a unique identity that is set
apart through its dedicated sound. The newly
designed ringtone and alarm sound imbue global
and modern sensibilities into the adventurous
spirit of China.
Using a pentatonic scale, which is comprised of
five scales, a sense of modern elegance is
expressed. A minimal composition of instruments
and the genre-transcending chord work and
melody comes together to create a much more
premium quality sound.
There is the Samsung W2019 with its package, repurposed as a deskware and a storage.
The value of a product is not determined by its function,
but rather by the immediate experience you feel when first encountering
and using the product. With a design delicately refined by state-of-the-art
technology, the W2019 emerges as a masterful work of art created
for those who possess the keen insight to perceive its values.