UD970 Monitor Design Story

Digital Craft : We see colors through your eyes

A triangle pattern forms against a light background

'Craftsmen' are those who continuously challenge the boundaries of their art. Released as a B2B product, the
UD970 monitor targets such experts who are more sensitive to various features of monitors compared to
laymen, so UD970 had to prove that it could perform more detailed and sensitive results over others. The
design team of Samsung Electronics' VD Department decided to come up with an unconventional story
rather than just another promotion, and challenged the digital color schemes expressed on the UD970 with
the help of two digital experts who use professional monitors in their everyday work. Through the collaboration
between visual artist Damien Borowik and photographer Jono Lee, we were able to watch two 'craftsmen'
pushing their boundaries to create their digital craft.

Color is essential part of my work, as defines the way we see Damien Borowik Visual Artist UK

An image shows Damien Borowik looking at his graphic designs on the UD970 monitor

Damien Borowik understands the power of 'color' in his work as a visual artist, communicator and graphic designer. Applying color to patterns and textures is adding emotions, and color is the key to providing an intensive experience, which is why the artist says, "Color is essential part of my work, as defines the way we see."

A cropped image in a diamond shape shows Damien Borowik looking at sketch boards hanging against a wall. A smaller cropped image in a diamond shape shows a digital design on the UD970 Monitor.

For graphic artists like Borowik, it is important that the final digital output is as close to the real deal as possible. Unfortunately, it is difficult to get exactly the same visual results due to the limitations of digital devices such as monitors. Samsung's UD970 monitor played a key part in the collaboration, as it reproduced the same colors that were seen through the artist's eyes. Simply put, the experts were able to portray the exact color of their choice, vividly on the monitor.

Color is another language that I use to express myself Jono Lee Photographer ROK

Photographer Jono Lee says "Photography is an act of capturing emotions, and color is the language that portrays the feelings and thoughts captured in the photo." Lee and many other artists will continue to experiment with taking photos in order to perfectly capture the artistic message that he wishes to share.

An image shows Jono Lee shooting from behind his camera. The image fades to show the same scene from a different angle, showing confetti falling onto a model.

A hand is holding a photograph of a woman comparing it to the same image shown on the computer monitor

In the world of experts, a small differ-ence can make a huge difference. This is why professionals such as Lee prefer to use a monitor that offers extreme preci-sion. The FULL HD UD970 is equipped with a 4k screen that maintains clear and accurate resolution quality.

Going beyond the limits of digital tools - UD970

Photographer Jono Lee Graphic Artist Damien Borowick look at a design displayed on the UD970 monitor An image shows a photographer taking a picture as a digital image is projected on the model An image shows the model posing as a digital design is projected onto her. An image shows the model posing as a digital design is projected onto her. An image shows the model posing as a digital design is projected onto her.

An image shows the artist comparing a digital print with the same design shown on the monitor.

Borowik generated a computer program that automatically wove colored particles to create a graphic pattern-like kaleidoscope, using the UD970 to monitor his results. Thanks to RGB calibration technology, he noticed that the color range of blue and green was much more vivid in UD970 compare to other monitors. To test digital art, the graphic was made into a video clip, and printed on fabric.

An image shows the monitor displaying a geometric design next to a digital print of the same image, there is no difference in color.

Photographer Jono Lee takes pictures of a model wearing a dress using the digital designs as a pattern.

Lee tried to capture every moment as the patterns fluttered through the air, flowing on the fabric as waves creating dynamic expressions of colors. The feelings evoked by the patterns and reproduced on the UD970 became a piece of artwork in itself.

An image shows the UD970 displaying a picture of the model wearing printed fabric as a dress. The same printed fabric pattern hangs in the background.

The two artists said that they "found new discoveries and inspirations" through the monitor.
The visual experience delivered by the UD970 was more than enough to discover new possibilities
of digital art, and evoke a newfound passion to challenge themselves.

An image shows the UD970 on a table, an empty photography studio is seen in the background. The printed pattern of blue and yellow diagonal lines appears on the monitor.

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Digital Craft, UD970

A triangle pattern forms against a light background

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