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April 21, 2025 Tap into the Next Era of Home Entertainment

The Premiere 5 Design Story

Close-up of the top of a rectangular device with softly rounded edges. The top features a button and lens area.
Close-up of the top of a rectangular device with softly rounded edges. The top features a button and lens area.

What if a vivid screen was projected wherever you looked? Life would become more flexible for work, play, and, of course, movie nights. The moment we experience screens freely, in any place, we’re no longer confined to set limits. With a design that maximizes sculptural beauty and the addition of touch interaction, The Premiere 5 creates new value and stories in everyday life.

Content images simulated for illustrative purposes only and may differ from the actual product. Product specification may vary by country, region, and model.
On a light wooden shelf, books and a small speaker are placed. A projected image on the wall shows a scenic mountain view. Sunlight softly illuminates the space.
This image has been created by generative AI (Gemini, Midjourney).

Smaller Form, Greater Possibilities

An Ultra Short Throw projector, The Premiere 5 is designed to be small and light, breaking free from traditional use and stationary setups. Since the projector houses optical technology, a certain amount of space must be kept free. Designers and engineers focused on minimizing the size and weight of the product within these limitations.

The result is an Ultra Short Throw projector designed so compactly that it can be moved wherever you need it. Using triple laser technology, it produces a Full HD screen up to 100 inches on walls, floors, and desks, filling the space with immersive content wherever you need a screen. For a sharp, clear view even in bright environments, turn on Vision Booster.

A rectangular The Premiere 5 placed on a shelf, positioned close to the wall. A bidirectional arrow indicates the short distance, and a black dotted line shows the light projection from the top toward the wall.
The Premiere 5 device arranged with decorative objects. From left to right on a white cabinet: The Premiere 5, a small brown bottle, a tall clear vase behind it, and a white cactus planter beside them.
This image has been created by generative AI (Firefly, ChatGPT, Midjourney).

Blend into Home, Blend into Life

During design, attention was paid to preserving The Premiere’s ‘Blend into Home’ concept from the previous model while maximizing the compactness of The Premiere 5. Just like a beautiful vase on top of a piece of furniture, the design had to blend in even when moved from room to room. Projectors are usually imagined as wide and horizontal with a recessed optical unit. However, The Premiere 5 completes a room with its long, vertical form and enriches our lives with aesthetic visuals.

Close-up of the product’s exterior surface, featuring a repeated vertical perforation pattern.

Details Elevating Aesthetics

The soft, rounded form and the fabric-like texture on top create a welcoming aesthetic contrasting with the typical rigidity of electronics. In particular, The Premiere 5 turns the projector’s essential ventilation holes into a design element. The surface is covered with TPU (Thermoplastic Polyurethane) perforated in a serrated pattern to cover the ventilation holes and forge a sense of rhythm. The warm texture and grip of the TPU improve the product’s overall usability.

mage of the product mounted horizontally with stands attached to both the top and bottom. The lower part of the stand resembles legs, providing stable support.

Move It. Touch It.

The Premiere 5 is Samsung’s first touch interactive projector. Complete with a built-in IR camera and IR laser module, the dedicated touch interaction stand connects magnetically so it can be assembled easily by anyone. The screen can be projected onto a table or the floor with a simple stand attachment, meaning users can trace a projected image, play games with a group, or press pause on a yoga video to adjust posture. It’s useful anytime direct interaction with a wide, bright, and clear screen is needed.

Illustration showing how the stand parts are positioned for attachment to the top and bottom of the product, with the product laid flat after assembly so that the lens faces upward.

The Premiere 5 is Samsung’s first touch interactive projector. Complete with a built-in IR camera and IR laser module, the dedicated touch interaction stand connects magnetically so it can be assembled easily by anyone. The screen can be projected onto a table or the floor with a simple stand attachment, meaning users can trace a projected image, play games with a group, or press pause on a yoga video to adjust posture. It’s useful anytime direct interaction with a wide, bright, and clear screen is needed.

A woman enjoying a Go-like board game by projecting the screen through an interactive device combined with a stand.
This image has been created by generative AI (ChatGPT, MagnificAI, Midjourney).

Set the Mood, Fill the Space

When you’re not using the screen, it simply exists in your space as a design piece or smart speaker. Fill spaces with music to set the mood or pair it with Samsung Music Frame for an immersive sound experience with Q-Symphony. Plus, users can control smart devices directly from The Premiere 5 using built-in SmartThings.

A product placed in a sunlit room with sunlight streaming through the window. Above the product, an equalizer-like graphic in a similar tone visually represents the sound.
samsung.com
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