Design for All Family Members
SAMSUNG Showcase Refrigerator
The façade of the Showcase refrigerator is shown.
When designing the Samsung Showcase refrigerator, we meticulously studied how people use their refrigera-tor in daily lives. Upon observation, the designers came to conclusion that the key attributes for the new model should be 'allocation of space' and 'family'. The Samsung Showcase started from the designers thinking about how they could help all family members use the refrigerator more efficiently, while making the design aesthetically pleasing.
Various vegetables are on display in wooden boxes.
The essential function of the refrigerator is the 'storage' of fresh food and drinks, but just as important is the 'usability'. Assuming that the ingredients and fresh food are well refrigerated, users also need to be able to easily find the fresh ingredients or already cooked foods. Additionally, while housewives were the primary users of refrigerators in the past, the product has now become the most frequently used household appliance among all family members. Consumers had a need for a friendlier refrigerator in which everyone could find what they needed even when a parent was not around. In other words, 'usability' has become a major element of the refrigerator when serving the needs of the entire family.
Design sketches of the Showcase refrigerator are shown.
Suggesting a new lifestyle
2 Showcase refrigerators are standing in a large gray area.
This family-friendly refrigerator was built through innovation, denying all stereotypes concerninga refrigerator's 'space.' The Samsung Showcase refrigerator has taken a step further, suggesting a more convenient and enjoyable new lifestyle.
Innercase - Showcase
An image showing the INNERcase and SHOWcase doors open on the refrigerator.
The refrigerator space was divided into two parts according to what kind of environment was needed. Items that needed to be kept deep 'inside' for maximum refrigeration are placed in the INNERcase, and those that needed to be 'visible' are placed in the SHOWcase. There are two doors – one to access the SHOWcase, and the other to open the INNERcase. Even with two doors the Samsung Showcase was built strong enough to prevent any loss in insulation, while keeping them light and slim enough so all users can easily open and close both doors. In addition, while there are two separate handles for the INNERcase and SHOWcase, they are both placed at the level where other refrigerator models place their handles, so that users may instinctively know where to find them.
Spatial Efficiency for family
Other double-door refrigerator models are filled with multiple shelves that make the most of the interior space, but the very top and bottom layers were either too high or too low, creating unused spaces. We re-designed these shelves considering the age, height, and needs of the family members, thereby maximizing space efficiency while meeting everyone's needs. The top section is designed for moms and dads who are the tallest, the middle section is for everyone, providing space for beverages, and the bottom section is for the kids, allowing them to easily reach whatever snack they need without their parent's help.
The Sause Case and Cheese Case make up the Cooking Zone.
- COOKING zone
- Cheese Case
- Sauce Case
The Drink Case and Snack Case make up the Family Zone.
- Family zone
- Drink Case
- Snack Case
The Kids' Case and Multi Case make up the Kids' Zone.
- Kids' zone
- Kids' Case
- Multi Case
The design of the front of the case is shown.
To make the shelves look fresh and shiny, the surface was designed to be semitransparent and hazy.
The idea was that when a line is drawn across the hazy glass, that spot would instantly idea. This motif was used to add food
images that represented the space's intended use on the face of the showcase drawers, helping users easily find what they need.
An image of design sketch for the bottom of the case shows how the case gives the feeling of crystal glass.
Large metal frame was used to create liners that would be used to form the straight square lines on the outer rim of the showcase.
When you look at the product from the front, the metal frame gives the illusion of a showcase.
The inner rims of the acrylic shelves used for the showcase are curved. A chrome effect was added to make the material look like it is as thick crystal.
Furthermore, the bottoms are made to reflect patterns, making the material look even more like crystal glass.
Flush & sleek look
An image of the metal handles applied to the exterior’s simple design is shown.
The exterior focuses on simple and essential design. The sleek surface was kept minimal to get rid of any additional details to accentuate the flush material. A metallic touch was applied only to the handles so that the product easily integrates into any kitchen interior.
4 Showcase refrigerators display different combination metal designs.
Moving away from using tempered glass on refrigerators, we went one step further to use combined metal designs.
Combined metal designs use different materials and patterns for the refrigerator and freezer sections,
which is commonly used on cafeteria interior walls. We built many mock-ups and tested the combination of various patterns
and colors to create bold, sophisticated patterns and colors that suit any kind of kitchen interior.