SKIP NAVIGATION
TV FOR THE WORLD WE LIVE IN SAMSUNG X BOUROULLEC BRS. SERIF TV
We are no longer impressed by the relentless
working robot. Instead, we look to the soft touch
of a robot as it gently grasps a child’s hand as
the next breakthrough.
Technology is no longer about high-tech but
how it moves hearts and changes lives.
Serif TV
The Bouroullec Brothers, world renowned product designers
from France, and Samsung Electronics have joined together
to design a TV that no longer belongs to television,
but to the world we live in.
Introducing the Serif.
Serif TV
Serif TV
Serif TV
This isn’t your typical wafer thin, cutting edge technology TV.
Instead, we introduce a TV that fuses harmoniously with
the world you live in. An experience similar to what happens
in the morning; a slight mist and then a break of sunset.
The Samsung Serif TV was
designed to be a part of your life
with color, materials and form that belong to
the language of everyday objects and furniture.
Serif TV Packaging
Technology and comfort do not necessarily go hand in hand.
In fact, if the needs of users are not met,
even the most advanced technology is a moot point.
Samsung Electronics, together with the Bouroullec Brothers
started their journey with this simple truth.
From the exterior of the TV to the UI,
even the packaging, everything and anything has been
reconsidered from the viewpoint of the user;
simple, natural and inviting in one unified design —
a TV that no longer belongs to television,
but to the world we live in, in a meaningful way.
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