2014 Seoul Living Design Fair
Artistic Lines of th premium
The Seoul Living Design Fair celebrated its 20th anniversary in March of 2014. To demonstrate Samsung's design message 'Make It Meaningful', Samsung Electronics' Home Appliance Division and Visual Display Division created two exhibitions under the theme, "Artistic Lines of the Premium". The two exhibition spaces were created by combining innovative materials with line motifs, allowing users to directly experience Samsung's careful consideration for humans, space, and the premium nature of their products.
The exhibitions were created in collaboration with artists whose work mainly focuses on interpreting spaces, materials, and imagery in new ways. Samsung Home Appliance Division's 'Sensing House' emphasizes the premium aesthetics of the Chef Collection by incorporating a hair line pattern throughout the exhibition. Samsung's Visual Display Division's 'La Curva Perfetta' provides a beautiful three-dimensional immersive experience that utilizes '4200R', an optimal curve radius for the perfect viewing experience of Samsung's Curved UHD TV.
- Space Design
- Betwin Space design
- Matter Artist
- Jung SeokByung
Samsung Electronics' Home Appliance Division held an exhibition, 'Sensing House', as a way to demonstrate the value and design philosophy behind their products while experiencing the Chef Collection. Samsung unveiled a new lineup of premium home appliances named Chef Collection, exemplifying Samsung Design's philosophy of deep consideration for the users while also taking insights from some of the world's top professional chefs.
'Sensing House' was not just an exhibition to be seen with your eyes, it was meant to be experienced. Artisan hands created the space using futuristic materials to create a dramatic sense of light. The space featured a hairline pattern made of metal wires that are also found as a motif of the Chef Collection. Sensing lights that react to the user's movements as they entered the space along with analogue lights within the walls connect users to the premium value of the Chef Collection and the exhibition space.
'Sensing House' gives users the opportunity to experience the premium features of the Samsung Chef Collection
#This video contains background-music. Sensing House Samsung 2014 Seoul Living Design Fair The Chef Collection logo is viewed on a wall, The shot zooms in on the Metallic outside of the Sensing House, A steel banner explains the concept of the Chef Collection and Sensing House, As the camera enters Sensing House, it passes by the distinct metal wire wall, Dramatic lights combine with futuristic metal wires. People examine the Samsung Chef Collection, The shot shows the premium hairline pattern on the refrigerator, A Blue light menu created by hidden technology turns on, A visitor touches an oven, An overview of the Premium designs of the Chef Collection, People experience the products of the Chef Collection, After the refrigerator is closed, The last scene shows the entire Chef Collection.
Samsung's Chef Collection is a suite of premium professional chef-level appliances for those who want to be the best chef for their loved ones. Renowned chefs from around the world helped develop finely crafted kitchen appliances - a refrigerator, dishwasher, oven, and over the range. The usability of the analogue touch interface and the product's cutting-edge hidden technology maximizes human sensibility.
- Space Design
- Kim ChiHo
- Media Artist
- Ha SeokJun
'La Curva Perfetta (The Perfect Curve)' was an exhibition that showcased the beautiful rhythm of soft curves while demonstrating '4200R', the innovative technology behind Samsung Curved UHD TV – U9000. A slope of 4200R, or the curve of a circle with a 4.2 meter radius, provides the most immersive experience for a user watching TV from a natural distance of 3-4 meters.
In order to reflect the curvature of the TV, the entire exhibition space was designed as a circular form with a radius of 4,200mm. The curved TVs fit perfectly flush against the centralized curved walls that are connected to mirrored walls, providing a mysterious an immersive experience for viewers as they enter the space. Using beautiful visuals, the exhibition existed as an interactive multimedia installation rather than a direct showcase of the product. Interactive Visualizing was used to invite audiences to interact with the product's immersive screen, creating visual representations using lines and dots that displayed in real-time and offered true audience engagement.
The interactive exhibition space is based on '4200R', a scientific formula used in the design of the Samsung Curved UHD TV – U9000
#This video contains background-music. La Curva Perfetta Samsung at 2014 Seoul Living Design Fair A shot of the curved line of the Samsung Curved UHD TV – U9000, The product’s keywords are shown against a black wall: 4200R, Aesthetics in Curve, Curve of Immersion, The centralized curved walls are connected to mirrored walls, A Samsung Curved UHD TV – U9000 logo hung at the top of the exhibition space, The entire exhibition space was designed to be a circular form with a radius of 4,200mm, Visitors are experiencing Interactive Visualizing with the Samsung Curved UHD TV – U9000s, People are stepping into the "La Curva Perfetta" space, Various visitors who are enjoying the Interactive Visualizing, The last scene shows the entire space of the La Curva Perfetta Exhibition.
In 2014, Samsung TV's evolved to embrace a revolutionary curved shape, allowing the user to be fully immersed a breathtaking viewing experience. The design allows for comfortable viewing experiences that are free of distortion from any angle. In addition, the curved surface accentuates the new Aero Stand, a metal stand that maximizes the immersive viewing experience by creating the illusion of a floating screen.
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