Letters from
Samsung
Designers

Modern day practices like working
from home, online meetings,
contactless payments have been
modified in new ways while the shift
to digital accelerated.

Eunbi Kim | Corporate Design Center

Life plans, travel, mass consumerism,
the economy, even at one stage
carbon emissions seemed to pause.
It was also an opportunity to
understand what was essential
and what messages I needed to
convey as a designer.

Sian Philippa Ware | SDE

We had to renew the foundation
for all tasks and redefine our goals
because of the rapidly changing
market environment, services,
and consumers.

Hyori Park | Corporate Design Center

We must be patient! I’ve restrained
myself from exhibitions, performances,
and gatherings. I instead gained
a lot of second-hand experience by
browsing through design books
and magazines online.

Youngwha Oh | Mobile Communications Business

Everything’s tough now,
but it’s an opportunity to have
an ideal dream with expectations
for a new world.

Hyeryoung Lee | Corporate Design Center

It was impressive to see how each
country grasped the nature of the
problem and quickly
solutions to cope with the crisis.
The design process works quite
similarly this way.

Haegang Jeong | C-Lab

It was a year when the simple
greeting ‘see you next time’ felt
renewed. It made me rethink
the intrinsic value of human
interaction.

Myungwoo Nam | Mobile Communications Business

Staying at home because of COVID-19
has forced me to learn a lot of
household tasks that helped my self-
improvement. I found more time to
invest in personal growth, and as a
designer I have been expanding my
design domain by learning new skills.

Sushant Rajendra Darake | SDD

The social environment was
unpleasant, but I was able to see the
warm-hearted side of my colleagues
which really moved me during these
challenging times.

Yonggu Lee | Mobile Communications Business

I reinstated not long ago,
and it was a bit saddening to have to
greet my colleagues with masks on.
I hope the day we can greet each other
face-to-face comes soon.

Sunhye Lee | Digital Appliances Business

I originally like spending time at home,
but my time at home has increased
even more. It was an opportunity
to seriously contemplate on the house,
space, and my home life.

Sangchul Yi | Corporate Design Center

Because of COVID-19, I was at home
with the kids all day during my
paternity leave. It was challenging,
but I was able to become closer
to my family.

Heejae Choi | Corporate Design Center

I am breaking belief systems and
learning alternative healing methods
like Bach Flower Remedies and
Meridians Fundamentals. A designer
can be a healer too – after all,
the purpose of design is to enrich lives.

Vikas Chopra | SDD

Consideration was the most important
keyword for both work and daily life.
I’ve always been in a rush while living
a busy life but was finally able to
set things down and relax.

Seokyoung Kang | Corporate Design Center

This year pushed us to reflect about
care in both an inward and an outward
perspective. It invited us to rethink
our self-care, physically and mentally,
and also forced us to discuss how
we should be taking care of others.

Andre Felipe Tanaka | SDLA

No one could have predicted the
current situation a year ago,
and everything is up in the air.
I decided to focus more on the essence
of human desires rather than trends
that come and go.

Masaya Kato | SDJ

I realized more than ever that people
all over the world are on the same boat.
The philosophy of ‘Altruism’,
which pursues happiness and welfare
for both individuals and the collective
society, has become more significant.

Jongwook Choi | Corporate Design Center

Offline education has been replaced
by online. For effective communication
and education, we developed a program
and performed several tests to
increase the level of completion.

Chanhee Han | Corporate Design Center

Flexibility is needed everywhere.
It has asked me to go with the flow
instead of against it and be more
mindful, which is the same with
design ideas.

Ceverine Girard | SDE

I joined the company in 2000 and this
year marks the 20th anniversary.
The number 20 is quite meaningful
for me.

Sangsoo Lee | Mobile Communications Business

A new user experience requires
an agile sense of trends.
I want to be able to understand,
analyze, and calculate the
minds of various users.

Seunghyun Seo | Mobile Communications Business

Please never forget to ‘be yourself’
while working as a designer
or within the many different roles
in your daily life.

Joonhye Baek | Corporate Design Center

It’s a time when novel ideas, wild
imagination, and creativity are needed.
Wild imagination can sometimes
produce new thrills and values.

Hyesun Paeng | Mobile Communications Business

I desire to have an eye for classics.
I hope to create designs that do not
change in value over time.

Jiyoung Jeon | Corporate Design Center

We need to accept this new life style
candidly to create the next design.

Masato Suzuki | SDJ

I want to achieve a design
that makes people feel human
warmth and connection.

Ayumu Nakamura | SDJ

I often make mistakes or repeat
the same task while working.
I wish to be much more detailed
in the new year.

Gowoon Kim | Networks Business

No matter how good your skills are,
you can’t impress anyone without
any consideration. I want the user
to feel comfortable and considered
when using a product.

Hyunmi Park | Mobile Communications Business

Due to unpredicted situations,
impulsive decision making is a key
aspect that makes all the difference.
Last-minute decisions can sometimes
create surprising results.

Katta Krishna Kumar | SDD

The ability to clearly summarize
complex concepts. I often need to
clarify complicated issues and
various subjects in the designing
process, and any wrong interpretation
can the disrupt the entire message.

Giulia Redi | SDE

I want to design a service
that allows anyone to share
a pleasant experience with their
favorite people in private spaces
such as a home or a car.

Donghee Kang | Corporate Design Center

I want to work in an office
environment with people.
It's not only about ME,
it is also about WE.

Harsh Vardhan Upadhyay | SDD

Sustainability has become the most
important topic of design and
everyday life. From a long-term
perspective, we plan to practice
sustainability by devising measures
to save time and resources.

Suyin Li | SDC

These days, products are exposed by
the media or various channels even
before their launch. In the process,
we’d like to amplify customer
expectations through design and have
them feel the excitement of using a
product after purchase.

Juwon Cho | Visual Display Business

In order to overcome difficult situations
effectively, you need to be full of energy.
The power of positivity is reflected
in the results of design.

Eunhye Choi | Corporate Design Center

There’s a sense of accomplishment
when you expand the boundary
of learning. I wish to deliver
satisfaction and fulfillment by
expanding the user’s experience
through design.

Kaei Kim | Corporate Design Center

Build empathy on a scale where
translation of pain points to desirable
ideas resonate truly with the end
user's goal. Design with an instinct
to celebrate the beauty of human life
and this amazing world around us.

Prantik Banerjee | SDD

I want to deliver not only technology
and performance specifications,
but also humanistic and design values
through products.

Joonpyo Kim | Visual Display Business

After shaking off the hardships
I’ve faced in the year 2020, I hope to
boldly overcome any difficulties
with a strong and positive mentality
in the new year.

Ilmo Ahn | Corporate Design Center

I tend to miss small details when
I’m in a rush. I believe I can produce
better results when I work leisurely.

Kwanjun Ryu | Corporate Design Center