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An image shows the sketch of the works won at the Samsung Electronics QLED TV Stand Competition.
An image shows Samsung QLED TV model.

R E T H I N K
L I F E S T Y L E   T V

Samsung and Dezeen’s QLED TV Stand Design Competition

You only get one chance to live your life the way you want,
and this notion of ownership for one’s life directly influences
the aesthetics of design. The Samsung Electronics TV standardized
the TV stand mount structure to reflect various environments and
lifestyles of users, and then provided an open platform
through which anyone can design their own TV stand. A new approach to design
in the perspective of lifestyle rather than product design has begun in
collaboration with designers from all around the world.

Shifting the Concept of the TV
through Stand Design.

The Samsung QLED TV opened a new era of ‘Lifestyle TV’. This TV of the new era can be installed
anywhere without spatial limitations, and elevates the quality of life through enhancing aesthetic
sensibility. The TV stand that has been standardized by Samsung Electronics not only supports
the product’s function, but is also able to expand its design according to a user’s environment or lifestyle.
We were curious how far a TV stand design can go while maintaining practicality and aesthetics. In June of 2017, Samsung Electronics held a ‘QLED TV Stand Design Competition’ open to the whole world.
The competition was carried out in partnership with a UK design magazine known as Dezeen, and nearly
1,200 creative pieces were submitted from 83 different countries worldwide. Through fair evaluation,
15 entries were selected as the shortlist for the top prize, and among them, five pieces were again
selected to compete for the final top prize. With a proud heart, we introduce the final winners of
the QLED TV Stand Design Competition that will change the paradigm of TV space.

  • Winner

    An image shows <RoR> work which won the Samsung Electronics QLED TV Stand Competition contest. view detail

    RØR

    Fulden Dehneli / Turkey

  • Finalist

    An image shows <Personality> work which was selected as the finalist in the competition contest of Samsung Electronics QLED TV stand. view detail

    Personality

    James Melia / England
  • An image shows <PlantLife> work which was selected as the finalist in the competition contest of Samsung Electronics QLED TV stand. view detail

    PlantLife

    Martina Krastev / Greece
  • An image shows <Butterfly> work which was selected as the finalist in the competition contest of Samsung Electronics QLED TV stand. view detail

    Butterfly

    Rene Walk / Australia
  • An image shows <Flamingo> work which was selected as the finalist in the competition contest of Samsung Electronics QLED TV stand. view detail

    Flamingo

    Manuel Fermandez Rubio / Spain

Shortlist

  • Stratos
    Sonny Lim / Germany
    An image shows < Stratos > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
  • AY!EH! (At Your Eye Height)
    Hyunjeong Kim / Germany
    An image shows <AY! EH!> work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
  • Growth
    Santiago Bautista / Spain
    An image shows < Growth > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
  • Fly
    Björn Blisse / Germany
    An image shows < Fly > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
  • Shift
    Juozas Brundza / Lithuania
    An image shows < Shift > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
  • Catch the Wave
    Anthony Chieh / USA
    An image shows < Catch the Wave > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
  • V Up
    Petar Ćosić / Serbia
    An image shows < V Up > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
  • Optical Suspension
    Marcelo Dantas / Portugal
    An image shows < Optical Suspension > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
  • Ppalli Ppalli Palitos
    Xose Manuel Figueroa / Mexico
    An image shows < Ppalli Ppalli Palitos > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.
  • Sail
    Alden Koh / Singapore
    An image shows < Sail > work which was selected as the shortlist in the competition contest of Samsung Electronics QLED TV stand.

There are times when the space I am standing on defines me.
This is the same for objects. Through the QLED TV Stand Design Competition,
the TV existed in numerous forms and occupied diverse spaces.
The TV no longer is explained solely by technological terms.
The innovative perspective of young designers led the TV into a space
that was decorated with the tranquility of nature, the beauty
created by light and material, and the heartfelt gaze toward life itself.
Through the creations of designers who are on their way to be
the focal point of a new era, we are given the great gift of
rethinking the TV as a way of life.

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