PURISM

Purism means more than just being simple.

It is the removal of the decorative and cosmetic while bringing
out the essence — by refining the vital elements to reveal the
authenticity of the design, Purism.

To understand how purism invigorates a product, two design
approaches first need to be defined.

• 

  Toward a Complete Design

  An all-encompassing complete design should be
  exquisitely refined from every angle. It coalesces
  with a variety of consumer lifestyles, yet remains a
  sophisticated and modern statement of innovation.
  Not a single consumer need is overlooked; every
  angle and facet is examined in perfecting this
  design approach. Hence, 360 design.

• 

  Only the Essence

  We have stripped away all needless elements in order for you
  to focus on the essence of TV. Simply put, you can view your
  content when and where you want with as little distraction as
  possible. When you see our TVs, at first glance what seems
  overtly simple becomes highly detailed and refined upon
  closer examination. Existing simultaneously as both an enter-
  tainment system in the highest regard but also as a center-
  piece of beauty, the loop continues infinitely.

• 

  It’s an eloquent
  tension of geometry

• 

  Ultimate immersion in
  a minimalist living space

Complete Design, What It Means

The TVs you’ve just been introduced to hold more than a mere minimalist aesthetic approach. Such an
approach, it can be said, is the outcome of our efforts here at Samsung Electronics to imbue our sense of
values as well as the best possible viewing experience from our products. We’ ve combined design with technol-
ogy to discard any minute detail that hinders this experience, thereby creating a synergy of enjoyment between
you and the experience of engaging with your TV. That combination of design and technology amplified into
your viewing experience is what we pride ourselves in, attention to detail, to design, to craftsmanship.

Complete Design is about 100% satisfaction not only from the designer but also, of course, from the consumer.
It is with no exaggeration or embellishment that we at Samsung Electronics strive to achieve the most mean-
ingful of products, it has always been our spirit and it will continue to drive us into this year and beyond.

PDF Download