The Art
from a Detail
Artist Collaboration : Samsung X DFT
Detail Found in Brevity
Countless intersections of lines, combinations of colors, and arrangements of
planes are involved in the process of completing a design. This process is a continuous
build-up of compositions, but ironically, the message held in a design becomes
most coherent and its details most radiant when it is in its simplest form. Our newest
artist collaboration was born out of this very idea. In order to encounter detail, we chose
to become the most concise. We compressed the overall form of objects you see on
a day-to-day basis, namely the Gear Sport smartwatch and the POWERstick PRO
stick vacuum, into a single line as an effort to express detail in the product.
Collaboration
with DFT
Our collaboration this time around is with DFT(Differently), an artist duo
who illustrates their artistic universe in the form of line-drawing. DFT’s line
of works is drawn entirely with a single and concise line. This method
transforms an otherwise complex subject into a simple two-dimensional
line, capturing the identity and detail of the image in the process.
The Cheerful Watch
Gear Sport
Also known as a ‘universe on your wrist,’ a wristwatch and the
hundreds of gears that make up its contents are the culmination
of technology and the symbol of exquisite flawlessness. Gear
Sport inherited these sentiments that are contained in the details
of a wristwatch. The Gear Sport’s wide collection of watch faces,
immaculate form that is reinforced with an edge, and its twenty-
three straps that can accompany any lifestyle ensure an unrestraint
everyday life for its users. We took the various expressions of this
immaculate smartwatch and reimagined it as an artwork that uses
patterns drawn with one-line drawing. The patterns are composed
in flexible angles to assemble into more than 3,600 different styles
that each embodies a stylish value of the Gear Sport.
We deconstruct our subjects into two-dimensional
minimalist line art to focus on what creates
a subject’s unique identity.
DFT Interview
Portraying Design Balance
of the Gear Sport
The very first step of our work process is drawing several
realistic pencil sketches of the subject. We must go through
the sketch process to accurate survey the subject matter,
and understand its unique properties. We closely examined
the Gear Sport over a long period of time and discovered
that the Gear Sport’s identity is in its ‘perfect balance
maintained between simplicity and flawlessness.’ We then
used a pattern design to capture Gear Sport’s design balance
that is overlaid throughout the product.
Detail in Curvature that Instills
‘Smartness’ to a ‘Watch’
We were deeply inspired by the seamless transition between
the Gear Sport’s external body design and its GUI design. This
natural transition exhibits the major characteristics of the
Gear Sport’s dual nature as both a wristwatch and a wearable
smart device. We based our ideas on this specific property and
strived to illustrate the detailed changeover that takes place
in the form of a round curvature between the watch’s external
body and the watch face.
The Dynamic Vacuum
POWERstick PRO
A stick vacuum cleaner is built from many different parts that vary
in size and form. The main design challenge here is to create a product
that has a singular and complete shape and form even though it is
composed of different parts with unique physical properties, such as
the handle that must cater to the shape of a hand, the elongated pipe,
and the cylinder-shaped brush. The POWERstick PRO unravels this
challenge with ingenuity. Its ergonomic design features a harmonious
combination of straight lines and curves, giving the product a balanced
and simple look.
Minimalism requests
a certain level of perfection.
DFT Interview
Telling the Tale of
Joyful Cleaning
Our encounter with the POWERstick PRO and the many
faces it takes depending on the angle was a cheerful and
enjoyable process. Its lightweight body and meticulous
detail gave us the impression of a lively and energetic product.
In order to capture the POWERstick PRO’s characteristic
identity, we drew a vivacious curve that follows the stick
vacuum’s path to illustrate joyfulness in cleaning.
Futuristic Design
in the Intersection of Lines
We believe Samsung is a company that serves as a symbol
and pioneer of innovative design. We viscerally felt Samsung’s
future-oriented design from the POWERstick PRO. Its
technological essence and thorough design were especially
apparent in the flex handle and the detail in the filter tank.
We then sketched out the POWERstick PRO’s ergonomic
design with a delicate intersection of lines.
Bringing
a Product’s Detail
into the Crux
of our Lives
The first task of our artist collaboration with DFT was exploring
the details in a product that is situated in our near vicinity. We
wanted this collaborative artwork to not only remain as an art
piece, but to also return back into actual lives. That is why we
infused the artwork into everyday objects. Among them was the
shopping bag at the Samsung d’light*, which we designed so that
users can have a special experience of meeting the details in the
artwork firsthand. We believe that the opportunity to encounter
Samsung Electronics products in another distinct perspective
will present a whole new joyful experience to our users.
*Samsung d’light : an exhibition space of Samsung products and technologies
“God is in the details.”
- Ludwig Mies van der Rohe, German Architect -
The power that transforms something ordinary into extraordinary is
in the details. We realize this power when we experience the careful ‘considerations’
that go into the smallest aspects of a product. Our heartfelt consideration for
our users is now reimagined in the art of detail. We hope that the wonderful surprise
embedded in the details of Samsung Electronics products permeates into
our users’ spaces and lives to shine brilliantly, time and time again.