Samsung Electronics participated in the the 2025 Design Korea exhibition, held from November 12 to 16 at at COEX in Samseong-dong, Seoul, showcasing a screen-led experience that reimagines how emotion brings humanity into technology.

Under this year’s theme, “New Orders Drawn by Design,” Samsung created a space that invited Samsung’s screen experience, thoughtfully shaped within effectively communicated Samsung’s unique screen experience, set within a broader exhibition structure built on a metal-angle framework.

Featuring five products - Spatial Signage, The Movingstyle, The Premiere 5, Micro RGB, and The Frame ? the exhibition was designed to demonstrate how screen-driven experiences can enrich everyday life. The space highlighted how emotional resonance can expand our daily moments into more meaningful an immersive experiences.

▲ Spatial Signange, a display that merges 2D high-resolution imagery with 3D spatial depth to create a realistic, immersive experience

▲ A visitor experiencing Spatial Signage

▲ (Left) The Frame: The screen that enhances your space with beautiful art, bringing art gallery into your homes, (Right) Micro RGB: World's First Mico RGB, a 115-inch display featuring micro-sized RGB LED backlighting, delivering cinema-quality experience at home with perfect color, bringing every scene to life with accurate color expression

▲ The Premiere 5, a compact, ultra-short throw projector equipped with advanced triple laser technology as well as touch interaction, that transforms anywhere into an entertainment stage

▲ The Movingstyle, a portable screen with built-in-battery and touchscreen experience, perfect for carrying your experience in style, anywhere

▲ The Scenery of the Exhibition

▲ The Scenery of the Exhibition