At the Cannes Lions International Festival of Creativity, which is the global award ceremony for advertisers held every year in June, the two campaigns “Galaxy Core Advance” and “Food Showcase” of Samsung Electronics were honored with the Product Design Lions award.
This year a record-breaking number of 37,427 advertisements from 97 countries were submitted to Cannes in 17 different categories, and it was the first year in which the Product Design awards category was introduced. This new category not only evaluates the features of the product design, but also the key values of its branding - in other words, it assesses how the product design reflects customer behavior and social issues.
Aside from the Galaxy Core Advance and Food Showcase, 6 pieces in total including Gear Fit, WW9000 Washing Machine, Curved UHD TV HU9000, and Ultra High Definition TV S9, made the shortlist. The Galaxy Core Advance was awarded for the inclusive smartphone features allowing easy access for all regardless of age and disability. The Food Showcase was acknowledged for providing a new direction for refrigerators, reflecting the essence of spatial innovation and efficiency of the product, which is optimized for the user. These two products were highly recognized for benefitting the user’s lives and the society as a whole, offering a new direction for future inspirations. This falls in line with the essence of Samsung’s design philosophy.
Meanwhile, the Grand Prix was given to the G-Star Raw brand for its brand story ‘Raw for the Oceans’ for reflecting the issue of environment protection as a social issue.
For more detail on the product design stories awarded with the Product Designs Lions as well as the others that made the shortlist, please refer to the website: www.design.samsung.com
This year a record-breaking number of 37,427 advertisements from 97 countries were submitted to Cannes in 17 different categories, and it was the first year in which the Product Design awards category was introduced. This new category not only evaluates the features of the product design, but also the key values of its branding - in other words, it assesses how the product design reflects customer behavior and social issues.
Aside from the Galaxy Core Advance and Food Showcase, 6 pieces in total including Gear Fit, WW9000 Washing Machine, Curved UHD TV HU9000, and Ultra High Definition TV S9, made the shortlist. The Galaxy Core Advance was awarded for the inclusive smartphone features allowing easy access for all regardless of age and disability. The Food Showcase was acknowledged for providing a new direction for refrigerators, reflecting the essence of spatial innovation and efficiency of the product, which is optimized for the user. These two products were highly recognized for benefitting the user’s lives and the society as a whole, offering a new direction for future inspirations. This falls in line with the essence of Samsung’s design philosophy.
Meanwhile, the Grand Prix was given to the G-Star Raw brand for its brand story ‘Raw for the Oceans’ for reflecting the issue of environment protection as a social issue.
For more detail on the product design stories awarded with the Product Designs Lions as well as the others that made the shortlist, please refer to the website: www.design.samsung.com