The 11th Seoul Digital Forum (SDF) was held on May 21-22nd at the Dongdaemun Design Plaza (DDP) under the theme ‘Innovative Wisdom? Technology for the Common Good.’ Held since 2004, SDF is an annual international conference about innovation and inspiration in the context of the digital age, bringing together business leaders to discuss different agendas and collaborate in shaping solutions for our future. This year Yongil An, Vice President of Samsung Electronics, Corporate Design Center, also took part in the forum, giving a lecture titled "Paving the Way for Innovation: The Search for Resonance for Each Individual."
What kind of future do people dream about? V.P. An introduced ‘Resonance’ as the most important methodology used in building the future. Designers usually get inspiration from personal experiences or insights. If ‘insight’ is a one-directional inspiration delivered to the designer from the source, An believes that ‘resonance’ is two-directional, delivering inspiration to designers, but also sharing that experience as collective creativity. The concept of ‘resonance’ reflects Samsung’s Design philosophy ‘Inspired by humans, creating the future’. This language is not only the culmination of the design philosophy, but also the collective creativity of some 1,000 Samsung designers.
The concept of resonance not only applies to Samsung’s design team, but it also implies that design must resonate with customers as they use Samsung products and services. Samsung thinks five years ahead as it designs its customer’s dreams, and considers 3 years ahead in converging technology and innovation, offering customers with realistic, marketable designs. In a nutshell, V.P. An emphasized that Samsung Corporate Design Center’s “resonance” was to design and realize each and every customer’s dream.
V.P. An concluded his lecture by saying, “The ‘resonance’ of our time is about transforming one individual’s creativity into a collective creativity, a methodology to envision the future, and the core of Samsung’s design management.”
What kind of future do people dream about? V.P. An introduced ‘Resonance’ as the most important methodology used in building the future. Designers usually get inspiration from personal experiences or insights. If ‘insight’ is a one-directional inspiration delivered to the designer from the source, An believes that ‘resonance’ is two-directional, delivering inspiration to designers, but also sharing that experience as collective creativity. The concept of ‘resonance’ reflects Samsung’s Design philosophy ‘Inspired by humans, creating the future’. This language is not only the culmination of the design philosophy, but also the collective creativity of some 1,000 Samsung designers.
The concept of resonance not only applies to Samsung’s design team, but it also implies that design must resonate with customers as they use Samsung products and services. Samsung thinks five years ahead as it designs its customer’s dreams, and considers 3 years ahead in converging technology and innovation, offering customers with realistic, marketable designs. In a nutshell, V.P. An emphasized that Samsung Corporate Design Center’s “resonance” was to design and realize each and every customer’s dream.
V.P. An concluded his lecture by saying, “The ‘resonance’ of our time is about transforming one individual’s creativity into a collective creativity, a methodology to envision the future, and the core of Samsung’s design management.”