The reasons for selecting a product have become as diverse as our lifestyles. We believe design is more than just simple aesthetics, rather it provides new meaning and value in our lives.

Using the idea ‘Make It Meaningful’ as inspiration, we wanted to create a platform to present influential design stories and solutions to be shared around the world. Samsung Electronics’ introduces the meaningful stories behind the design of their products as they strive to create the culture of tomorrow.

From Samsung designers pursuing sustainable value, to the ideas behind the eyes of outside creators, Samsung Design Site wants to deliver a design story that enriches the lives of users.