Complete
Immersion
Perfecting Samsung Neo QLED 8KThrough Elimination
Invisible Confidence
Leaving
only
the essential
content.
Experience of One
Re-examining
surrounding space
and placement.
Finding answers
through
new forms.
What Samsung Designers Want to Leave or Remove
- Jangho Kim The Infinity One Design is created with the value of ‘completeness’ rather than ‘thinness’, and removed every element but the screen to maximize immersion. It clearly expresses the authenticity of Samsung designers and indicates the direction which TVs should essentially move towards. I wanted to inherit the unique identity of Samsung QLED 8K as it is and develop it with a better understanding of users and their spaces. I assumed that harmonizing peak technology with the consideration of consumers will bring special experiences and empathy to various users.
- Jigwang Kim While every process of refining the design is not easy, the process of developing the Attachable Slim One Connect design was the most challenging. We wanted to implement the ‘connecting’ functionality in a typical TV stand, which included many obstacles to overcome in the initial development process. Jangho Kim Although its usability has never existed before, I wanted to maintain its beauty and formative perfection. This required a completely new size and shape design, away from the existing One Connect form. To find the best size and form factor, all relevant departments cooperated and spent countless hours on implementation.
- Sangyoung Lee TV space is becoming more diversified than in the past. As time spent at home increases, the desire for space that reflects one’s taste becomes greater. To fit today’s lifestyle, we analyzed the user experience in a more micro way and considered even the minimal aspects. If the simple yet restrained appearance of the TV is the main factor for the essence of ‘maximizing immersion’, then the Attachable Slim One Connect design was produced in consideration of users and their spaces. I wanted to provide the most reasonable and simple usability.
- Jinsu Park I hope stories that are positively discussed in our daily lives are contained in Samsung’s design. The meaning of design is broad and diverse. It gives significant meaning like ‘innovation’, but also conveys ‘simply joy’. I want to practice design that permeates an everyday life with these values.
Important values remain steadfast in the face of change.
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