April 16, 2024
‘24 Milan: Newfound Equilibrium
Samsung Electronics at 2024 Milan Design Week: A Visionary Design Exhibition
Milan Design Week 2024 Part 2![Abstract digital artwork with surreal colors and shapes, featuring a large opaque reflective orb, a floating rock with a jagged surface, and spheres with a soft texture arranged in a barren desert-like landscape.](img/2024-milan-kv.png)
![Abstract digital artwork with surreal colors and shapes, featuring a large opaque reflective orb, a floating rock with a jagged surface, and spheres with a soft texture arranged in a barren desert-like landscape.](img/2024-milan-kv-m.png)
Intro: Samsung Electronics' design exhibition at Le Cavalerize at the Leonardo da Vinci National Museum of Science and Technology in Milan, Italy
![A panoramic picture of Le Cavallerizze, the exhibition site of Design Samsung Milan](img/2024-milan-intro-1-m.jpg)
![A panoramic picture of Le Cavallerizze, the exhibition site of Design Samsung Milan](img/2024-milan-intro-1.jpg)
Section 1: 'Essential' - The beginning of Samsung Electronics' design exhibition at Milan Design Week 2024
Essential
The First Step of a New Journey![Transparent curtains create a hallway and the colorful light behind it is the image of a diameter inside a cube](img/2024-milan-sec-1-kv.jpg)
![Transparent curtains create a hallway and the colorful light behind it is the image of a diameter inside a cube](img/2024-milan-sec-1-kv-m.jpg)
![Looking closer to the previous image, columns with changing colors of light are installed in the room with brick walls and arched windows.](img/2024-milan-sec-1-kv-cover.jpg)
![Looking closer to the previous image, columns with changing colors of light are installed in the room with brick walls and arched windows.](img/2024-milan-sec-1-kv-cover-m.jpg)
The Foundation of
a Collaborative Future
Section 2: 'Innovative' - Human and technology interact at Samsung's design exhibition at 24th Milan Design Week.
![An image of a retro-inspired purple donut on a pink background, with the text "Innovative - Delving into New Realms of Discovery" in English](img/2024-milan-sec-2-cover.jpg)
![An image of a retro-inspired purple donut on a pink background, with the text "Innovative - Delving into New Realms of Discovery" in English](img/2024-milan-sec-2-cover-m.jpg)
Innovative
Delving into New Realms of Discovery![Visitors walking through an art exhibit featuring large, freestanding panels displaying vibrant abstract imagery, with arched windows in a room with exposed brick walls](img/2024-milan-sec-2-kv.jpg)
![Visitors walking through an art exhibit featuring large, freestanding panels displaying vibrant abstract imagery, with arched windows in a room with exposed brick walls](img/2024-milan-sec-2-kv-m.jpg)
Unearthing Potential
to Shape Tomorrow
![glowing art installation that displays vibrant colors.](img/2024-milan-sec-2-img-2.jpg)
![glowing art installation that displays vibrant colors.](img/2024-milan-sec-2-img-2-m.jpg)
Section 3: 'Harmonious' - A world where people and technology coexist at Samsung Electronics Design Exhibition
![An image of a translucent sphere floating on a calm water surface illuminated by dusk, with a red texture, and the text](img/2024-milan-sec-3-cover.png)
![An image of a translucent sphere floating on a calm water surface illuminated by dusk, with a red texture, and the text](img/2024-milan-sec-3-cover-m.jpg)
Harmonious
Expand into an Enchanting New Existence![a view of the surreal scenery behind three arched windows](img/2024-milan-sec-3-kv.jpg)
![a view of the surreal scenery behind three arched windows](img/2024-milan-sec-3-kv-m.jpg)
Coexistence
in a Serene Landscape
![](img/2024-milan-sec-3-img-1-m.jpg)
![](img/2024-milan-sec-3-obj-1.png)
![](img/2024-milan-sec-3-obj-2.png)
![](img/2024-milan-sec-3-obj-3.png)
![](img/2024-milan-sec-3-img-1.jpg)
![](img/2024-milan-sec-3-img-1-m.jpg)
![](img/2024-milan-sec-3-img-2.jpg)
![](img/2024-milan-sec-3-img-3.jpg)
![](img/2024-milan-sec-3-img-2-m.jpg)
![](img/2024-milan-sec-3-img-3-m.jpg)
Section 4: 'Infinite Dreram' - Samsung's surreal world of endless possibilities
![There is a door on a huge yellow wall, and purple light is leaking out. A young woman is walking toward the door.](img/2024-milan-sec-4-cover.jpg)
![There is a door on a huge yellow wall, and purple light is leaking out. A young woman is walking toward the door.](img/2024-milan-sec-4-cover-m.jpg)
Infinite Dream
Submerge into an Enchanted Universe![A person stands observing a large-scale, immersive art installation with surreal landscapes projected on walls and panels, creating an otherworldly atmosphere](img/2024-milan-sec-4-kv.jpg)
![A person stands observing a large-scale, immersive art installation with surreal landscapes projected on walls and panels, creating an otherworldly atmosphere](img/2024-milan-sec-4-kv-m.jpg)
![A person stands observing a large-scale, immersive art installation with surreal landscapes projected on walls and panels, creating an otherworldly atmosphere](img/2024-milan-sec-4-kv.jpg)
![A person stands observing a large-scale, immersive art installation with surreal landscapes projected on walls and panels, creating an otherworldly atmosphere](img/2024-milan-sec-4-kv-m.jpg)
Where Reality and Fantasy
Become One
![](img/2024-milan-sec-4-img-1-m.jpg)
![Serene and dreamy image with a vertical oval-shaped object gleaming with reflected light at the center, surrounded by pink flora and gentle sand dunes in an imaginative landscape.](img/2024-milan-sec-4-bg.png)
![Serene and dreamy image with a vertical oval-shaped object gleaming with reflected light at the center, surrounded by pink flora and gentle sand dunes in an imaginative landscape.](img/2024-milan-sec-4-bg.png)
Section 5: 'New Dawning' - a showcase of Samsung's collaboration with European artisans
![Bespoke of the same material as the pillar is placed inside the huge pillar sculpture, and two young men and women are walking between the pillars, respectively](img/2024-milan-sec-5-cover.jpg)
![Bespoke of the same material as the pillar is placed inside the huge pillar sculpture, and two young men and women are walking between the pillars, respectively](img/2024-milan-sec-5-cover-m.jpg)
New Dawning
Picturing Beyond the PresentAwakening Balance
in the Real World
![A white woman sits on a stool and observes a Bespoke sculpture in an understated color](img/2024-milan-sec-5-img-1.jpg)
![A white woman sits on a stool and observes a Bespoke sculpture in an understated color](img/2024-milan-sec-5-img-1-m.jpg)
![Close-up of a hand with slender fingers opening a black, modern cabinet door, with a textured white wall in the background casting a soft shadow](img/2024-milan-sec-5-img-2.jpg)
![Close-up of an open palm gesture where a hand in black sleeves posed to close a textured dark gray Bespoke door.](img/2024-milan-sec-5-img-3.jpg)