The curved design gives an equal viewing experience from every angle
of the screen. Without any image distortion, the curvature conveys the
feeling of a gentle, comfortable hug. The matching curve of the display,
together with the curved stand adds a dynamic to the look of the
product itself. AeroStand, the uniquely shaped metallic stand
creates the illusion of the screen floating in mid air, drawing
the focus to the screen. In line with Samsung’s design
approach to create the highest value for our users,
the design of the TV itself demands another
glance, even when it is turned off.

The ergonomically designed Gear VR, combines with
the high-resolution Galaxy Note 4 for an experience that
transcends time, space even your wildest imagination.
Upon connecting the device with your touch pad controls
and content accessibility are simple and intuitive.
The 96° viewing angle offers an overwhelming
sense of immersion, while the foam cushion ensures
the device is comfortable and snug for as long as you
have them on. The main head band that keeps the Gear
VR in place, as well as the top band are all made of Lycra
allowing an unobtrusive, ideal fit for anyone. The Gear VR
is also equipped to accommodate users of varying eyesight.

A wearable form-factor device that functions like a necklace,
complete with a magnetic clasp mechanism for your stylish
freedom. The housing’s touch method and magnetic clasp
help users control the device intuitively to receive phone
calls or play music. The Gear Circle also receives voice
commands, providing an integrated seamless experience
and a smart freedom lifestyle. The mix and match of the
rubber and the metallic housing provide a comfortable,
yet high-end appearance.

This LED lamp adjusts its tilt and swivel to illuminate specific areas of the house.
The home owner can adjust the position of this spot light lamp to point at virtually
anywhere in the home. The lamp is designed with a ball hinge insert allowing a
360° rotation for a focal point stage like atmosphere, or a more calm, relaxed
indirect setting. The Swivel PAR38 is an eco-friendly lamp that hints at the idea
of high-tech through a streamlined, minimal, slim layout.

The smallest A3 black & white and color photocopier of its kind,
a high-performance office essential for daily print, copy, and fax
needs. For those accustomed to the mobile
environment, the 10.1" touch LCD panel offers easy-access
capabilities for its diverse range of functions. The design of the
MX4 series is based on the ideal that "form follows function" or
how we like to put it, the "split design concept": the two major
components of the MX4 are clearly distinguished by color,
shape and position — the upper part interacts with the user and
receives commands while the lower storage components
house the engine and feeds the paper. The contrasting tones of
the machine blend well in the office environment not only offer-
ing a distinctive functional edge but retaining a sense of ele-
gance unseen in a copy machine of its kind.

A communication toolkit for the crystal blue door washing machine, the
WW9000. The toolkit is comprised of storybook, short concept video, and
images for communicating the unique design strategy and value of an
otherwise mundane, but necessary, household appliance. This Design Story
Toolkit was sent out to all the Samsung global offices to be effectively used
for offline media such as catalogues, exhibitions, and advertisements, as well
as online media including web sources and social networking services to
convey a consistent yet wholly unique brand presence for the WW9000
washing machine.

A bended surface mobile device with the display slipping
over the edge offers endless interface possibilities for a
unique and innovative communication experience. Users
can access functions through the shortcut menu displayed
on the screen edge, bended to about 70° for optimal viewing.
The real innovation is that the device itself does not need to
be unlocked to access this shortcut menu, both the main and
edge screens are interconnected allowing quick and easy
access to your call or content. The bended surface eliminates
the home button, which also eliminates the top or bottom
configuration of the device itself providing ambidextrous
usability for left and right-handed users. The streamlined
shape makes the phone easier to pick up from even smooth
surfaces and gives a comfortable grip.