Samsung Galaxy S5 Design Story
![The back of Samsung Galaxy S5 is shown.](img/p1_img.png)
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Verve, vogue and virtuosity have combined to create a new face for Samsung’s
iconic GALAXY series. The Samsung GALAXY S5 is the embodiment of a passionate lifestyle.
![Design sketches of Samsung Galaxy S5.](img/p2_bg.jpg)
Using the concept "Modern Flash", the GALAXY S5’s reinterpreted design applies modern colors to the Galaxy Series to express the individuality of consumers. Its modern contour is the precise combination of straight lines and elegant curves. The polished frame emphasizes the GALAXY S5’s outline while providing a comfortable grip that guards against external shocks.
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- A detail image of a black leather jacket will transform into the Charcoal Back Samsung Galaxy S5 during mouse-over.mouse over
- A detail image of a white leather bag will transform into the Shimmery White Samsung Galaxy S5 during mouse-over.
- A detail image of a blue leather jacket will transform into the Electric Blue Samsung Galaxy S5 during mouse-over.
- A detail image of a gold leather shoe will transform into the Copper Gold Samsung Galaxy S5 during mouse-over.
The leather-like finish of the GALAXY Note 3 became a signature motif of the GALAXY series. Now, the S5 has evolved along with the changing demands of the discerning consumer to produce four metallic colored finishes: Charcoal Black, Shimmery White, Electric Blue and Copper Gold. The S5’s faint glossy finish and sheepskin feel exude the glittering energy of the city. Exquisite details complete the design of each phone. The white models have a white face, the gold phones are accentuated by a golden frame, and the black devices add depth to their dark exteriors by adding hints of dark grey.
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A delicate perforated pattern is applied to the back panel and attached to the elegant frame. The small holes on the panel follow a visual rhythm, providing tactile pleasure to the fingertips when users touch the back of the phone. The S5’s unique cushioning materials deliver a reassuring give when held in the user’s hands. Combined with the perforated exterior and a material soft as sheepskin, the S5 provides a truly optimal grip.
Playful Experience, Popping colors.
![An interactive Bubble effect appears on the screen of Samsung Galaxy S5.](img/p5_bg.jpg)
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The Galaxy S5 experience revolves around its "Brilliant" cut, which draws on the geometry and colors of a sparkling diamond to create a memorable beauty. GALAXY series has marked the first time in using graphic artwork as its default wallpaper, and S5 applied turquoise and emerald blue geometric shapes to deliver a vibrant, rich impact via its AMOLED screen.
An interactive bubble effect begins with the touch of a fingertip, transmitting a frisson of fun from the colorful touch screen to the user. The simple and intuitive interface features circular silhouettes applied to application icons and function buttons, giving it an approachable and intuitive feel.
![Circular function buttons appear on the screen of Samsung Galaxy S5.](img/p7_bg.jpg)
![The front of Samsung Galaxy S5 is shown.](img/p7_img.png)
Using our exhaustive research of the user experience, Samsung’s design is continuously evolving to reflect changes in our lifestyles. The new GALAXY S5 reflects the pinnacle of urban design, bringing new levels of comfort and passion to the GALAXY story.
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