SKIP NAVIGATION
January 23, 2025 Galaxy Aesthetics, Refined by Essence The Completion of Bold Identity, The Galaxy S25 Series
Sculptural graphics of smartphones, each with a different but similar blue color. Three pieces are aligned diagonally from front to back. Their common curved edges create a sense of unity. The frontmost graphic is the back of the Galaxy S25 Ultra, with the signature look of three circular cameras aligned vertically.
Sculptural graphics of smartphones, each with a different but similar blue color. Three pieces are aligned diagonally from front to back. Their common curved edges create a sense of unity. The frontmost graphic is the back of the Galaxy S25 Ultra, with the signature look of three circular cameras aligned vertically.

In this rapidly evolving era, we’re in constant pursuit of novelty. Yet in our world of perpetual change, essential values remain firm and unshaken. The Galaxy S Series has consistently evolved to reach the essence of what users expect from a smartphone. Now, the Galaxy S25 Series enhances usability and strengthens the Galaxy S Series design identity, all with a clearer sense of impression. Explore the Galaxy S25 Series, evolved to uphold unwavering values without change for the sake of change.

Content images simulated for illustrative purposes only and may differ from the actual product. Product specification may vary by country, region, model, and carrier.

Click the image below.

Holistic Aesthetic
Identity Sleek, Slim
and Modern Float Beyond Linear Luminous Shades Illuminate
Infinite Horizons
Holistic
Aesthetic Identity Back of two products in the Galaxy S25 series. The upper right corner is enlarged. The front is an ultra-blue Galaxy S25 Ultra and the back is a green S25.
Holistic
Aesthetic
Identity
Image of the rounded corners of the Galaxy S25 Ultra's front, showing the bezel in the upper left corner. Sleek, Slim and Modern
Sleek,
Slim and
Modern
Float Beyond Linear A side view of the Galaxy S25 Ultra showing off the three cameras that fall in a straight line.
Float
Beyond
Linear
Luminous Shades On either side are the Galaxy S25 navy and blue colors of the Galaxy S25. In the middle is the Titanium Blue color of the Galaxy S25 Ultra, with all three products zoomed in on the bottom left corner.
Luminous
Shades
Illuminate Infinite Horizons It is slightly zoomed in toward the bottom-left corner of the Galaxy S25 Ultra. The screen displays a wallpaper featuring an S-shaped gray gradient.
Illuminate
Infinite
Horizons
Galaxy series products are layered diagonally from back to front The back of the Galaxy S25 Ultra in titanium blue, the front of the S25 Plus in silver shadow, and the back of the S25 in green. The Galaxy Pen is leaning at an angle to the left of the Ultra.

Galaxy S25 Ultra presents a new shape with a flat display and rounded corners, improving grip and usability even further. What’s more, all three models come in a uniform shape creating an organic flow between models and strengthening the identity of the Galaxy S Series. Also, the One-mass design connects the display and body as one form, further enhancing the product’s distinctive identity. This sense of unity completes the Galaxy S Series’ powerful yet graceful signature look.

Galaxy S25 Ultra presents a new shape with a flat display and rounded corners, improving grip and usability even further. What’s more, all three models come in a uniform shape creating an organic flow between models and strengthening the identity of the Galaxy S Series. Also, the One-mass design connects the display and body as one form, further enhancing the product’s distinctive identity. This sense of unity completes the Galaxy S Series’ powerful yet graceful signature look.

Front view of the Galaxy S25 Ultra. The top right corner bezel thickness is shown along with the grid lines. Front view of the Galaxy S25 Ultra. The top right corner bezel thickness is shown along with the grid lines. Front view of the Galaxy S25 Ultra. The top right corner bezel thickness is shown along with the grid lines. Front view of the Galaxy S25 Ultra. The top right corner bezel thickness is shown along with the grid lines. This is followed by a side view of the Galaxy S25 Ultra on the right.

The product body is thinner than ever before, thanks to more sophisticated, advanced technology. The Ultra model’s front display bezel is now 1.32mm, 13.2% thinner than the previous model, to maximize screen immersion. This emphasizes the visual cohesion and structural completeness created by straight lines and balanced details, while the smooth, unadorned sculpture captures the smartphone’s true capabilities. Galaxy S24 Ultra Bezel: 1.52mm

The product body is thinner than ever before, thanks to more sophisticated, advanced technology. The Ultra model’s front display bezel is now 1.32mm, 13.2% thinner than the previous model, to maximize screen immersion. This emphasizes the visual cohesion and structural completeness created by straight lines and balanced details, while the smooth, unadorned sculpture captures the smartphone’s true capabilities. Galaxy S24 Ultra Bezel: 1.52mm

The Galaxy S Series’ unique design identity of the linear camera layout has been reimagined with a fresh take. Evolved from the existing camera design, the Elevated Floating design makes the cameras appear to float above the body. The thinner body and powerful camera create structural balance, highlighting the Galaxy S Series’ distinct identity.

The Galaxy S Series’ unique design identity of the linear camera layout has been reimagined with a fresh take. Evolved from the existing camera design, the Elevated Floating design makes the cameras appear to float above the body. The thinner body and powerful camera create structural balance, highlighting the Galaxy S Series’ distinct identity.

Side view of the Galaxy S25 Ultra lying down with the camera facing up. A sketchy line marks the gap between the body and camera, then disappears. A sketchy line marks the gap between the body and camera, then disappears.
The Galaxy S25 series comes in a variety of colors. There's the Ultra in titanium black, titanium silver, titanium blue, titanium gray, and titanium black, and the S series in silver shadow, navy, blue, and green. The Galaxy S25 series comes in a variety of colors. There's the Ultra in titanium black, titanium silver, titanium blue, titanium gray, and titanium black, and the S series in silver shadow, navy, blue, and green. From right to left, the Galaxy Pen in titanium blue is flanked by the Galaxy S25 Ultra, and the navy and blue colors of the S25.

The Galaxy S25 Series colors, inspired by a sundry of light spectrums, symbolize the positive future of innovation that users will experience. These colors, embodying limitless possibilities and hope, enhance the emotional connection between the product and the user. Shade of Blue The new blue tone in particular signifies the cutting-edge technology of the AI era and the trust it inspires. Products in this cool, crisp blue tone embody the color spectrum of Galaxy AI, conveying both technological innovation and aesthetic depth.

The Galaxy S25 Series colors, inspired by a sundry of light spectrums, symbolize the positive future of innovation that users will experience. These colors, embodying limitless possibilities and hope, enhance the emotional connection between the product and the user. Shade of Blue The new blue tone in particular signifies the cutting-edge technology of the AI era and the trust it inspires. Products in this cool, crisp blue tone embody the color spectrum of Galaxy AI, conveying both technological innovation and aesthetic depth.

The wallpaper fills the screen and zooms out to reveal the entire wallpaper. Light follows the curve of the S-graphic on the wallpaper.
The wallpaper fills the screen and zooms out to reveal the entire wallpaper. Light follows the curve of the S-graphic on the wallpaper.

The Galaxy S Series accompanies the user throughout their day, showcasing this value through light-driven motion. Gently curving light represents the flow of dawn to dusk. The refined curve in the center symbolizes the Galaxy S Series while demonstrating the infinite possibilities brought to life by the product.

The Galaxy S Series accompanies the user throughout their day, showcasing this value through light-driven motion. Gently curving light represents the flow of dawn to dusk. The refined curve in the center symbolizes the Galaxy S Series while demonstrating the infinite possibilities brought to life by the product.

samsung.com
닫기