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The Power Is
in Your Hands

How the Samsung Galaxy Note10
Interprets the Design of Today

This is a video of Samsung Galaxy Note10 Aura Glow standing upright and shining.

Boundaries are disappearing. What was once without glimmer is now brightly shining. Cause and belief are now more important than ever. These changes happening in the world are not unrelated to you or the Galaxy Note10. It’s because the Galaxy Note10 is dedicated to you that encourages you to be bold in all your endeavors.

The image shown is for illustration purpose only and may differ from the actual product. Product specifications may vary by country, region, model, and carrier.

This is a hand image holding S Pen.

Trend Stories

A Borderless World

The world is breaking out of its mold. Uneventfully carrying out a single role in the world is a value of the past. Today’s world embraces equality for all and encompasses diversity of the individual.

This is an image of a Millennial man staring up.
It's an image of a clear sky.

Everyone’s World

Long-withstanding boundaries of various territories are crumbling down by the hands of the new generation. It has become increasingly irrelevant to distinguish between concepts and notions that were once striking opposites of each other, such as male and female, occupation and hobby, or digital and analog. It is now a norm to not discriminate or define an individual based on gender, profession, or age. Colorful and unique individuals are now filling in the diverse spaces of this borderless world. For Millennials, true style is about expressing their principles to a wide audience and creating new possibilities by tearing down conventional formalities. Behind the recent trends of the utility look lies the idea of ‘appreciating the lives of those who wear these clothes rather than focusing on the outer beauty of the clothing itself.’ The genderless trend is another apt example. We now live in an age where men wearing extravagant clothes and women donning oversized coats are welcomed on the runway.

Like clothing, occupation is also no longer used to define an individual. There are more and more people who have multiple professions and even those who exhibit a greater expertise in their hobbies than their jobs. The world is gradually moving away from a dichotomous perspective.

This is an image of a Millennial man walking on the water.
This is an image of a Millennial man staring up.

Overlapping and Combining

When different worlds cross their confines and overlap, a completely new world may emerge. The relationship between the fine sensitivities of analog and the remarkable efficiency of digital is a prime example. When regarding Instagram, a massively popular social media among Millennials, some would say there is a fundamentally analog nature at its core. “From the blurred images to the saturated filters, randomly placed shots, and even the practice of sharing your images online in social networks, the vernacular of modern smartphone photography (especially Instagram) is almost a textbook adoption of Lomography's ten principles.”1 When we transcend between different worlds and take what’s best from each realm, a familiar yet brand-new possibility unravels.

1 The Revenge of Analog: Real Things and Why They Matter, David Sax, Hachette UK
Trend Stories

A Borderless World

This is an image of a Millennial man staring up.

The world is breaking out of its mold. Uneventfully carrying out a single role in the world is a value of the past. Today’s world embraces equality for all and encompasses diversity of the individual.

This is an image of a Millennial man staring up.
It's an image of a clear sky.

Everyone’s World

Long-withstanding boundaries of various territories are crumbling down by the hands of the new generation. It has become increasingly irrelevant to distinguish between concepts and notions that were once striking opposites of each other, such as male and female,

occupation and hobby, or digital and analog. It is now a norm to not discriminate or define an individual based on gender, profession, or age. Colorful and unique individuals are now filling in the diverse spaces of this borderless world.
For Millennials, true style is about expressing their principles to a wide audience and creating new possibilities by tearing down conventional formalities. Behind the recent trends of the utility look lies the idea of ‘appreciating the lives of those who wear these clothes rather than focusing on the outer beauty of the clothing itself.’ The genderless trend is another apt example. We now live in an age where men wearing extravagant clothes and women donning oversized coats are welcomed on the runway.

This is an image of a Millennial man walking on the water.

Like clothing, occupation is also no longer used to define an individual. There are more and more people who have multiple professions and even those who exhibit a greater expertise in their hobbies than their jobs. The world is gradually moving away from a dichotomous perspective.

This is an image of a Millennial man walking on the water.

Overlapping and Combining

When different worlds cross their confines and overlap, a completely new world may emerge. The relationship between the fine sensitivities of analog and the remarkable efficiency of digital is a prime example. When regarding Instagram, a massively popular social media among Millennials, some would say there is a fundamentally analog nature at its core.

“From the blurred images to the saturated filters, randomly placed shots, and even the practice of sharing your images online in social networks, the vernacular of modern smartphone photography (especially Instagram) is almost a textbook adoption of Lomography's ten principles.”1 When we transcend between different worlds and take what’s best from each realm, a familiar yet brand-new possibility unravels.

1 The Revenge of Analog: Real Things and Why They Matter, David Sax, Hachette UK

Clear Boundaries and Write Your Potential

Clear Boundaries and Write Your Potential

This is an image of the Galaxy Note10 with a straight-line shape and an organic form of wallpaper.

A New Energy

Just as an indiscriminating canvas provides the perfect space for potential, the Galaxy Note10’s uncomplicated form beckons new energy. The linear, unified shape that looks as if it was smoothly pulled out in a single stroke serves as the perfect body for the display, bringing completion to a new design language. The S Pen that is unified with the body eliminates any unnecessary elements to boast a sleek unibody. This is the power of the Galaxy Note10 that enables you to perform tasks that only you can accomplish.

An Ever-expanding World

The Galaxy Note10’s display is not considered a simple component of the device. The brilliantly illuminating glimmer of the Galaxy Note10 seamlessly flows into the wallpaper on the screen. Freely transcending between body and display creates a world filled with colorful, organic, and kaleidoscopic possibilities.

The image shown for brush stroke of Galaxy Note 10 S-pen
This is an image of the back of the Galaxy Note10 Aura Glow, which is shining brightly.

Light of the Future

Unique materiality interacts with countless waves and light to give life to remarkable shades that are exclusive to the material. The Galaxy Note10’s Aura Glow embraces innumerable colors on a single surface, as if it understands the truth that the power of embracing diversity is the force that brightens the future.

This image shows an example of using Favorite Pen application.

Efficiency and Sensitivity

The S Pen embodies the analog joy of carrying your favorite pen wherever you go. You can save your preferred color and style as a Favorite Pen in the Samsung Note, then load it with a touch of a button to write and draw to your heart’s content.

Although the soothing sound of a scribble belongs to the analog world, you can experience that same sentimentality when using the S Pen. It recreates the unique sounds made by different pens when writing or drawing, and even makes that slight clicking sound of the cap when put back in the device.

The image shown for brush stroke of Galaxy Note 10 S-pen
Trend Stories

Speak up for Yourself

The world today puts focus on the individual. Those who boldly express themselves can raise awareness for issues that were once kept in the dark, and can even become a form of media that draw people in.

It is an image of a woman standing next to a wall.
It is an image of imposing Millennial women.

Everyone Becomes Media

They feel a sense of intimacy with those who engage in a candid form of two-way communication that touches on relatable everyday matters. These individual storytellers, now being called ‘influencers’ based on the remarkable influence they have on others, are having more and more of a stronger impact each day. They can make products become sold-out in a blink of an eye with their recommendations and spread goodness in societies with positive messages.
Makrae Park (Korea Grandma), who became a social media sensation at the age of 72, is living proof that ‘opportunities in life can come unexpectedly’ and her example has sent a powerful message to the world. The Korea Grandma channel, which shares snippets of Makrae Park’s everyday life, has more than 900,000 subscribers. The CEOs of YouTube and Google picked her channel as the ‘most inspirational channel’ and even requested to meet her.

Makrae Park has since published an autobiography, and recently shared her thoughts on life in an interview. “Don’t try to make a model of yourself—you can follow trends in fashion or you can do it your own way, like an alien.” 2

2 YouTube Sensation “Korea Grandma” on Why She’s Loved Shopping Since the Day She Was Born, Vogue
It is an image of an active, challenging woman.
It is an image of a woman standing next to a wall.

A Life of Brilliant Self-expression

We are living in an era in which our actions define our identities. Keeping account of your life is more important than ever to maintain a personal branding of who you are and what you do.
Nowadays, people constantly record and disclose their everyday inspirations, personal works, and opinions regarding their fields of interest. The realm of hobbies is not an exception either. People post messages and photos on social media to express their unique life styles and preferences. When the number of followers you have signifies the level of attention you gather from the world and becomes a source of influence and competitive power, having distinctive taste can serve as an attraction that gathers people.
The new generation has to roll up their sleeves and make the effort to convey their individuality, and to do so, must explore and establish their own working method. Your opportunity to shine must be made by the sweat of your own hands.

Trend Stories

Speak up for Yourself

It is an image of a woman standing next to a wall.

The world today puts focus on the individual. Those who boldly express themselves can raise awareness for issues that were once kept in the dark, and can even become a form of media that draw people in.

It is an image of a woman standing next to a wall.
It is an image of imposing Millennial women.

Everyone Becomes Media

People these days tend to pay greater attention to an individual’s story rather than traditional media. They feel a sense of intimacy with those who engage in a candid form of two-way communication that touches on relatable everyday matters. These individual

It is an image of imposing Millennial women.

storytellers, now being called ‘influencers’ based on the remarkable influence they have on others, are having more and more of a stronger impact each day. They can make products become sold-out in a blink of an eye with their recommendations and spread goodness in societies with positive messages. Makrae Park (Korea Grandma), who became a social media sensation at the age of 72, is living proof that ‘opportunities in life can come unexpectedly’ and her example has sent a powerful message to the world. The Korea Grandma channel, which shares snippets of Makrae Park’s everyday life, has more than 900,000 subscribers. The CEOs of YouTube and Google picked her channel as the ‘most inspirational channel’ and even requested to meet her.

Makrae Park has since published an autobiography, and recently shared her thoughts on life in an interview. “Don’t try to make a model of yourself—you can follow trends in fashion or you can do it your own way, like an alien.” 2

2 YouTube Sensation “Korea Grandma” on Why She’s Loved Shopping Since the Day She Was Born, Vogue
It is an image of an active, challenging woman.

A Life of Brilliant Self-expression

We are living in an era in which our actions define our identities. Keeping account of your life is more important than ever to maintain a personal branding of who you are and what you do.
Nowadays, people constantly record and disclose their everyday inspirations, personal works, and opinions regarding their fields of interest. The realm of hobbies is not an exception either. People post messages and photos on social media to express their unique life styles and preferences. When the number of followers you have signifies the level of attention you gather from the world and becomes a source of influence and competitive power, having distinctive taste can serve as an attraction that gathers people.

The new generation has to roll up their sleeves and make the effort to convey their individuality, and to do so, must explore and establish their own working method. Your opportunity to shine must be made by the sweat of your own hands.

Let Yourself Shine and Your Voice Be Heard

Let Yourself Shine and Your Voice Be Heard

  • Product image of the Galaxy Noe10 Aura Glow and Blue.
  • Product image of the Galaxy Noe10 Aura Red and White.
  • Product image of the Galaxy Noe10 Black and Pink.

The Most Personal Note

The radiant colors of the Galaxy Note10 that resemble the sparkling facets of assorted gemstones each reflects the many pursuits of life. The embrace of diversity in Aura Glow, immutable exquisiteness in Black and White, the definitive power of true color in Blue and Red, and the androgynous appeal of Pink will express their vivid luster in the palm of your hands.

For the first time, the Galaxy Note10 will be available in two sizes; a basic size similar to the previous series and an additional smaller size. Anyone can now comfortably grasp the Galaxy Note in their hands and those who unfortunately had to forgo the S Pen due to the large size can finally experience the joy of handwriting and drawing. Whether small or big, the size of potential within remains the same.

It is a collection of covers of the Galaxy Note10.
It is a collection of covers of the Galaxy Note10.

Fully Embraced

Expressing your personal tastes through the cover is another source of fun. Choose the Clear View if you want to stay practical, or the Leather Cover if you want exquisite appeal. These finely crafted covers will wholly caress the Galaxy Note10 without any bumps along the way, regardless of material.

This is an image drawn with S Pen on the calendar of the Galaxy Note10.
This is an image drawn with S Pen on the calendar of the Galaxy Note10.
This is an image drawn with S Pen on the calendar of the Galaxy Note10.

Drawing Your Day-to-day

A calendar can act as a medium that holds everyday life. The Galaxy Note10’s calendar lets you freely write and draw on it, so that anyone can effortlessly illustrate every picturesque moment of their day-to-day lives.

This image shows an example of using Tags application.
This image shows an example of using Tags application.
This image shows an example of using Tags application.

A Cabinet in Your Phone

Whether you’re capturing your screen, taking a photo, or downloading from the web, collecting images has become a daily task. The Galaxy Note10’s Tags sorts and categorizes your images based on your own rules, helping you search and locate them easily.

You can add tags for screenshots through the recommended tag prompt after capturing. However, for photos or downloaded images, you must add tags through the image’s details tab.

This video shows an example of using Video editor application.

The Finishing Touch

You no longer need to download a new app to edit a great video. As long as you captured your favorite moments, you can use the Video Editor to create spectacular contents. You can load several different clips, edit them together, add some background music to produce a brilliant collection of your treasured moments.

The image shown is for illustration purpose only and differ from the actual product.

This video shows an example of using AR Doodle application.

Real-life Scribbles

If you drew two-dimensional doodles on photos or videos before, you can now experience three-dimensional drawings with the AR Doodle. You can sketch out AR drawings wherever you like in your camera frame, and then record a video to create a unique story of your everyday life filled with novel fun.

The image shown is for illustration purpose only and differ from the actual product.

Trend Stories

In Praise of Do-gooders

The growing trend of placing value in meaningful causes is prevalent throughout, regardless of field or area of interest. The long-standing proposition to protect the environment has never been more important than it is now. The world of today is constantly moving onward to a better place.

An image of a woman dressed in organic clothes.
It is an image that shows various texture similar to the sea.

The World as a Greater Cause

Based on a recent study, CNN speculates that there will be more plastic than fish in the oceans of our world by 20503. Millennials, who have a strong desire to change the world, feel responsible for this issue. Environmental problems are no longer a particular person’s ‘ideology.’ It has emerged as a serious problem that can drastically affect our ‘future,’ and is gradually becoming a voluntary aspect of the lifestyles of people who cohabit this planet. The most noticeable change is in our consumer patterns. There are more and more consumers who prefer products that represent sustainable values rather than simple aesthetics or competitive pricing.

3 The amount of plastic in the ocean is a lot worse than we thought, study says, CNN

One clothing brand in the United States proactively publicized their use of environment-friendly materials and ethical manufacturing processes, gaining massive support from Millennials. Cosmetic brands that are persistent about using vegetable-based raw materials and restaurants that exclusively use ethically grown ingredients are part of this movement as well.

It is an image showing the sky and bridge.
An image of a woman dressed in organic clothes.

Daily life patterns are not an exception either. People regularly participate in activities for the environment. Every year on the last Saturday of March, a worldwide movement known as Earth Hour is held to encourage communities and businesses to turn off non-essential electric lights for an hour. Plogging, which is a combination of ‘jogging’ and ‘picking up’ litter along the way, is spreading to countless countries in the world. In today’s world, we value meaning over convenience and the sustainability of the world over our personal profit.

Trend Stories

In Praise of Do-gooders

An image of a woman dressed in organic clothes.

The growing trend of placing value in meaningful causes is prevalent throughout, regardless of field or area of interest. The long-standing proposition to protect the environment has never been more important than it is now. The world of today is constantly moving onward to a better place.

An image of a woman dressed in organic clothes.
It is an image that shows various texture similar to the sea.

The World as a Greater Cause

Based on a recent study, CNN speculates that there will be more plastic than fish in the oceans of our world by 20503. Millennials, who have a strong desire to change the world, feel responsible for this issue. Environmental problems are no longer a particular person’s ‘ideology.’

3 The amount of plastic in the ocean is a lot worse than we thought, study says, CNN

It has emerged as a serious problem that can drastically affect our ‘future,’ and is gradually becoming a voluntary aspect of the lifestyles of people who cohabit this planet.
The most noticeable change is in our consumer patterns. There are more and more consumers who prefer products that represent sustainable values rather than simple aesthetics or competitive pricing. One clothing brand in the United States proactively publicized their use of environment-friendly materials and ethical manufacturing processes, gaining massive support from Millennials. Cosmetic brands that are persistent about using vegetable-based raw materials and restaurants that exclusively use ethically grown ingredients are part of this movement as well.

It is an image showing the sky and bridge.
It is an image showing the sky and bridge.

Daily life patterns are not an exception either. People regularly participate in activities for the environment. Every year on the last Saturday of March, a worldwide movement known as Earth Hour is held to encourage communities and businesses to turn off non-essential electric lights for an hour. Plogging, which is a combination of ‘jogging’ and ‘picking up’ litter along the way, is spreading to countless countries in the world. In today’s world, we value meaning over convenience and the sustainability of the world over our personal profit.

Heed to the Great Cause of the World

Heed to the Great Cause of the World

This is an image of the Galaxy Note10 package unboxing process.

A Package Dedicated to the Earth

‘Simplicity’ is an important way of thought when it comes to being environment-friendly, applicable to both the visible form and the invisible essentials. The movement to ‘Reduce’ resources, ‘Remove’ unnecessary elements, and ‘Replace’ materials results in decreasing environmental effects related to energy and greenhouse gases in all processes from purchasing, product development, production, transportation, usage, to disposal. The Galaxy Note10 adheres to the great cause of the Galaxy’s proclamation to have a ‘100% plastic free package.’

The genuine consideration to be eco-friendly is applied to various aspects of the package. The package structure has changed to save resources and is built using an environmentally friendly molded pulp that boasts an admirable sturdiness. The charger and earphone’s raw materials are recycled plastic and the band that holds the earphone and cables is derived from harmless paper. The instruction manual, made from recycled paper and printed with soy-based ink, somehow seems to have a kinder and gentler presence.

‘Simplicity’ is an important way of thought when it comes to being environment-friendly, applicable to both the visible form and the invisible essentials. The movement to ‘Reduce’ resources, ‘Remove’ unnecessary elements, and ‘Replace’ materials results in decreasing environmental effects related to energy and greenhouse gases in all processes from purchasing, product development, production, transportation, usage, to disposal.

The Galaxy Note10 adheres to the great cause of the Galaxy’s proclamation to have a ‘100% plastic free package.’ The genuine consideration to be eco-friendly is applied to various aspects of the package. The package structure has changed to save resources and is built using an environmentally friendly molded pulp that boasts an admirable sturdiness. The charger and earphone’s raw materials are recycled plastic and the band that holds the earphone and cables is derived from harmless paper. The instruction manual, made from recycled paper and printed with soy-based ink, somehow seems to have a kinder and gentler presence.

It is a collection of various Galaxy mobile products.
It is a collection of various Galaxy mobile products.
It is a collection of various Galaxy mobile products.
It is a collection of various Galaxy mobile products.
It is a collection of various Galaxy mobile products.
It is a collection of various Galaxy mobile products.
It is a collection of various Galaxy mobile products.

The Power of a Virtuous Cycle

When a smartphone has finished its life cycle and is being discarded, it’s usually headed to the incinerating facility. Samsung Electronics utilizes these resources that would have normally been disposed of by either maintaining the original form of the smartphone or connecting it with other devices. Samsung Electronics is establishing a precedent of upcycling that resolves various issues related to health, education, and more, creating the Galaxy as a resource that goes beyond recycling to achieve sustainable advancement.

A variety of the Galaxy Note10 products, combined with photos showing colors and materials.

You are the liberator that tears down the outer confines. You are the illuminator that sheds light on the darkness. You are the keeper of faith for the great cause. The power of change lies in your hands. The Galaxy Note10 is only there to support you along the way.

Go to samsung.com

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