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January 23, 2025 Essence Takes the Lead The New Paradigm of Mobile Experiences, Galaxy AI
A circular shape stretches out horizontally, forming a bar-like structure with semi-circular ends on both sides. The outline is accentuated by a gradient glow, completing the graphic animation.
A circular shape stretches out horizontally, forming a bar-like structure with semi-circular ends on both sides. The outline is accentuated by a gradient glow, completing the graphic animation.

Over the last year, Galaxy AI has evolved to help users move in the direction they desire. This time, its role expands beyond technology, with a uniform experience and convenience, as a platform that awakens individual initiative and creativity. Galaxy AI has been refined to make AI one step closer, easier, and more comfortable in our daily lives. Discover Galaxy AI, the new paradigm of the AI era.

Content images simulated for illustrative purposes only and may differ from the actual product. Product specification may vary by country, region, model, and carrier.

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Natural Guiding
Lights Unified Color
Palette Unlocking Galaxy AI Empower
the Day Ahead
Natural Guiding Lights A soft sky-blue hue gathers at the center, radiating outward with a blue glow along the outer edges.
Natural
Guiding
Lights
Unified Color
Palette A blue circle is followed by a semi-transparent rounded rectangle, then a greenish circle blending blue and yellow hues, and finally an emerald-toned circle. This vertical arrangement represents the iconic design of the Galaxy S25 Now bar.
Unified Color
Palette
Unlocking Galaxy AI An illustration of A figure in a black suit, bow tie, and mustache is stitching the case of the Galaxy Z Flip Six, stitch by stitch. Maison Margiela's signature stitches are visible.
Unlocking
Galaxy AI
Empower the Day Ahead A rectangular sculpture with rounded corners on either side of the top. To the right is a white icon in the shape of a cloud.
Empower
the Day
Ahead
A circular beam of light, resembling a flashlight, illuminates from below and moves upward. The motion repeats in a cycle, like the rising and setting of the sun.
A circular beam of light, resembling a flashlight, illuminates from below and moves upward. The motion repeats in a cycle, like the rising and setting of the sun.

Like a light that illuminates a path in the dark, natural lighting motion across the screen means the Galaxy AI process can be felt intuitively. The soft, faint flow of light is more than just a visual effect—it clearly conveys system progress and helps users more easily recognize and trust Galaxy AI. In this way, the visual feedback embedded across the entire screen makes it more comfortable to focus on using Galaxy AI. Images are simulated for illustration purposes only, actual UX/UI will be different.

Like a light that illuminates a path in the dark, natural lighting motion across the screen means the Galaxy AI process can be felt intuitively. The soft, faint flow of light is more than just a visual effect—it clearly conveys system progress and helps users more easily recognize and trust Galaxy AI. In this way, the visual feedback embedded across the entire screen makes it more comfortable to focus on using Galaxy AI. Images are simulated for illustration purposes only, actual UX/UI will be different.

Each stage presents a distinct color palette. The 'Result' stage features shades of blue, sky blue, and a greenish hue blending sky blue and yellow. In the 'Input' stage, a deep blue shade is added to the 'Result' palette. The 'Processing' stage further expands the palette by introducing deep orange and yellow. Finally, the 'Entry' s the same l palette seen in the 'Result' stage. Each stage presents a distinct color palette. The 'Result' stage features shades of blue, sky blue, and a greenish hue blending sky blue and yellow. In the 'Input' stage, a deep blue shade is added to the 'Result' palette. The 'Processing' stage further expands the palette by introducing deep orange and yellow. Finally, the 'Entry' s the same l palette seen in the 'Result' stage. Each stage presents a distinct color palette. The 'Result' stage features shades of blue, sky blue, and a greenish hue blending sky blue and yellow. In the 'Input' stage, a deep blue shade is added to the 'Result' palette. The 'Processing' stage further expands the palette by introducing deep orange and yellow. Finally, the 'Entry' s the same l palette seen in the 'Result' stage. Each stage presents a distinct color palette. The 'Result' stage features shades of blue, sky blue, and a greenish hue blending sky blue and yellow. In the 'Input' stage, a deep blue shade is added to the 'Result' palette. The 'Processing' stage further expands the palette by introducing deep orange and yellow. Finally, the 'Entry' s the same l palette seen in the 'Result' stage.

Galaxy AI is divided into steps, with color palettes built around each step. Each palette’s tone and range are enriched with deeper colors and gradients conveying the current status across the entire screen with a clear and rich visual. Images are simulated for illustration purposes only, actual UX/UI will be different.

Galaxy AI is divided into steps, with color palettes built around each step. Each palette’s tone and range are enriched with deeper colors and gradients conveying the current status across the entire screen with a clear and rich visual. Images are simulated for illustration purposes only, actual UX/UI will be different.

An illustration of A figure in a black suit, bow tie, and mustache is stitching the case of the Galaxy Z Flip Six, stitch by stitch. Maison Margiela's signature stitches are visible.
An illustration of A figure in a black suit, bow tie, and mustache is stitching the case of the Galaxy Z Flip Six, stitch by stitch. Maison Margiela's signature stitches are visible.

To make Galaxy AI even more accessible, Now Bar has been added to the lock screen. A capsule component at the bottom of the screen, Now Bar provides useful or needed information in real-time, like checking the progress of the user’s current workout, real-time sports scores, media controls, and ongoing device activities. It’s possible to instantly access needed information and handle tasks without moving from the lock screen, upgrading the AI experience to a higher dimension.Images are simulated for illustration purposes only, actual UX/UI will be different.

To make Galaxy AI even more accessible, Now Bar has been added to the lock screen. A capsule component at the bottom of the screen, Now Bar provides useful or needed information in real-time, like checking the progress of the user’s current workout, real-time sports scores, media controls, and ongoing device activities. It’s possible to instantly access needed information and handle tasks without moving from the lock screen, upgrading the AI experience to a higher dimension.Images are simulated for illustration purposes only, actual UX/UI will be different.

The message Good morning is at the top with the words Start Your Day With This Briefing. Below that, you'll see a series of images that recommend news about the weather, your schedule, and topics you're interested in.

Useful tips are curated for the user on the Now Brief page, accessible through the Now Bar. In the morning after waking, check your Energy Score and condition, get news updates on your frequently searched topics, and start the day energized. In the evening, look over the photos taken throughout the day, check to see if you’ve achieved the goals you’re managing with Samsung Health, and end the long day calmly with meditative content. Images are simulated for illustration purposes only, actual UX/UI will be different.

Useful tips are curated for the user on the Now Brief page, accessible through the Now Bar. In the morning after waking, check your Energy Score and condition, get news updates on your frequently searched topics, and start the day energized. In the evening, look over the photos taken throughout the day, check to see if you’ve achieved the goals you’re managing with Samsung Health, and end the long day calmly with meditative content. Images are simulated for illustration purposes only, actual UX/UI will be different.

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