MYKC

Two conflicting values come together to form Samsung Electronic’s
design values, likewise we overlapped all the letters at the same focal
point thereby conceptually showing this unity of ideas but also
showing the formal beauty of Hangul.

mykc is Kimoon Kim and Yongchan Kim. Two Kims running a graphic design studio with a
slight emphasis on culture and art. Deeply based in traditional print, the studio seeks to
find connections with other mediums and outlets.

MR. JONES ASSOCIATION

Dots into lines, lines into planes, a simple trichotomy was the
driving concept for this typographic poster. Ultimately conveying
the idea that Samsung Electronics builds their products from the
ground up with the users.

Jisuk Kim, Junguk Won, Taeguhm Song are co-principles of Mr. Jones Association, a communication
agency, branding company, marketing consultancy, space design, and everything in between.
They develop holistic communication strategies that involve all the above areas to a number of clients.

SPARKS EDITION

Emphasizing balance and unity for us meant that the design values
of Samsung Electronics could be expressed with physics. In this
case the delicate balance of a hanging mobile was the motif for
this typographic placement.

Sparks Edition is sculptor Junoh Jang, and communication designer Ah Jihe. The collaborative vibe
of analogue and digital is what drives this unique studio. In like manner, they also started an artist
group, Spectrum Objects with other fellow artists to see how far the envelope can be pushed.