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2026 Design Miami Seoul Part 2 ‘26 Design Miami Seoul: Artworks Sep 9, 2026
Branding Campaign Exhibition
Poster for the 2026 Design Miami exhibition, showcasing concept products and future design to build anticipation.

What stays with us is not function alone, but the humanistic warmth it carries. A familiar touch, a moment that lingers, the quiet rituals of everyday life. What remains in our memories is never technology itself, but the warmth of people and the traces of life they leave behind.

This project is an invitation to see technology not through the lens of functionality, but through the lens of human emotion and experience.
We believe that, at its core, “Design is an act of love”. It begins with understanding people, observing the way they live, and caring deeply about the moments that shape their everyday lives. Great design starts with that intention.

This is also how Samsung approaches AI. Artificial Intelligence is not here to replace people. It is a tool that amplifies Emotional Intelligence (EI) and Human Imagination (HI). Empathy, cultural understanding, intuition, and creativity are what give AI its direction. Ultimately, what makes AI-generated outcomes original and meaningful is our humanity.

This exhibition presents 14 artworks born from that belief.
Each of the 14 Korean artists expresses their own act of love through a unique creative voice. While every work begins with the artist's own sensibility and imagination, AI becomes a collaborator that expands those ideas into richer and more expressive forms.

The S95H allows viewers to experience the artwork in a way that reflects the artist’s original expression—unobstructed by reflection, uncompromised by distortion. Through its display, the artist's every intention unfolds: the subtle textures, the careful choice of color, and yes, even the weight of a single shade of black. The technology becomes invisible; only the human vision remains.
At the same time, S95H goes beyond the screen to shape the space around it. While carrying forward the minimalist evolution of TV design, its “Float Layer Design” transforms the TV into an expressive design object that naturally inhabits the space.

Within this project, analog and digital, intuition and algorithms, art and technology do not replace one another. Instead, they connect, influence one another, and create new experiences together.

Innovation does not begin with better technology alone.
It begins with a deeper understanding of people and a warmer care for their lives. Through this exhibition, Samsung invites us to consider the possibility that innovation, too, can be “an act of love.”

*Images in this content are for illustrative purposes only and may differ from the actual product. Product specifications and model names may vary by country, region, model, and carrier. 595H is the global model name; the model is available as SH95 in Korea.

Visitors viewing digital artworks at Samsung Design’s “Design is an act of love” exhibition at DDP Seoul.

Design is
an act of love

AI + (EI + HI) - 2026 Samsung Design Artist Collaboration

Inside a glossy bright blue frame is the Galaxy Z Fold8, a foldable smartphone that opens like a book. A blue balloon, a steaming teapot-shaped ornament, hands pressing the screen and holding an apple, and a teapot and chessboard below humorously depict technology and communication.
Inside a black frame that steps inward in several layers, a black Music Studio 5 speaker with a round visible speaker grille sits at the center. Concentric circles, wave-like lines, dots, and musical notes spread across neon pink and green, depicting sound connecting people.
Inside a frame covered in long pale pink fur stands an ivory Bespoke AI Family Hub refrigerator with several doors and a vertical screen. Fluffy pink, yellow, and light blue flowers surround it, while snow, small flowers, and a glowing sky create a warm late-winter scene.
Inside a frame surrounded by white columns of different heights, the Galaxy Watch9 and Galaxy Watch Ultra2—digital watches worn on the wrist—overlap. A pink round watch face, colorful bands, small letters, and geometric shapes vividly represent records of health and everyday life.
Inside a translucent mint-colored glass frame, The Frame Pro, a thin horizontal screen, sits at the center of a tall spring landscape. A forest path and cherry blossoms appear on the screen, while two people holding hands walk below among softly drifting petals.
Inside a dark blue frame with repeating small square grids is the Infinite AI Air Purifier, a large blue air purifier with vertical slats across its front. Two people and a dog rest on a mat above it, while a willow tree, parasol, and bicycle create a peaceful early-summer scene.
Inside a vintage silver frame carved with vines and leaves, the Galaxy Buds4 Pro sits at the center of a pale pink flower shaped like an ear. Petals, water drops, and curved lines resembling sound waves spread around the silver wireless earbud, which has a rounded body and a short stem.
Inside a dark wooden frame with hand-carved-looking grain, the Galaxy Book6 Pro, a slim laptop with a screen and keyboard, is open. Beyond its screen, several people walk along a leafy summer path with long blue shadows.
Inside a red metal frame with gently curved top and bottom edges is a quilt made of brightly colored stitched fabric pieces. Rounded fabric objects in multiple colors represent the Bespoke AI Steam Ultra, a low, round robot vacuum that moves across the floor.
Inside a black frame with repeating small square openings, overlapping rectangular screens suggest the S95H OLED TV, a thin flat-screen TV. Dense clusters of small yellow, green, red, and blue dots and circles represent records of everyday family life.
Inside a frame made of light blue and ivory blocks, a figure wears the Galaxy XR headset, with a wide lens covering the eyes and nose. A silver dragon covered with moss and rocks rises above the figure’s head, while starry clothing and mountains represent nature, space, and technology together.
Inside a rust-brown frame patterned with repeating semicircles and circles, three white layered structures suggest The Serif, a slim flat-screen TV. Orange, pink, and pale purple semicircular pieces at the center and soft curves in the background represent time and memories building in layers.
Inside a frame resembling rough gray concrete, the Bespoke AI Combo, a single appliance that washes and dries clothes, is drawn in black-and-white linework. A bird and motorcycle stand before its large round door, surrounded by gears and pipes in a dense industrial scene.
Inside a dark blue frame made of repeating small square glass tiles stands The Movingstyle, a slim vertical screen that can be moved using its handle. A pine tree grows among the screen’s golden canyon and blue mountains, expressing hope and new beginnings.
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EVERYTHING, SO FAR…

Aihyung Jo

Rather than presenting a chronological history of technological progress, the work uses metaphor and humor to explore the human desire to connect with someone. Galaxy Z Fold8 appears as a device of civilization, powered by steam from the Utah Teapot as it continuously generates and unfolds new worlds. Various metaphors of human progress, placed inside and outside the folded interface, illustrate how technology has expanded human capabilities and brought countless possibilities.

Inside a glossy bright blue frame is the Galaxy Z Fold8, a foldable smartphone that opens like a book. A blue balloon, a steaming teapot-shaped ornament, hands pressing the screen and holding an apple, and a teapot and chessboard below humorously depict technology and communication.
Inside a glossy bright blue frame is the Galaxy Z Fold8, a foldable smartphone that opens like a book. A blue balloon, a steaming teapot-shaped ornament, hands pressing the screen and holding an apple, and a teapot and chessboard below humorously depict technology and communication.

Aihyung Jo

Instagram - @hyungajo

Aihyung Jo is a visual artist who uses digital media to playfully visualize imaginative ideas that are difficult to realize in the physical world. Through the HEAVYMETALKOREAN project, the artist experiments with a wide range of media, from short fiction to three-dimensional installations, presenting a distinctive artistic universe.

Aihyung Jo artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

The Shape of Sound

Evreyday Practice

This work reinterprets Samsung’s design philosophy, “Design is an Act of Love,” as an act of connecting people. Inspired by Music Studio5, it visualizes sound not simply as something to be heard, but as an experience that brings people together. Waves radiating from the center and expanding layers represent the way a single sound fills a space, connecting the senses and experiences of the people within it.

Inside a black frame that steps inward in several layers, a black Music Studio 5 speaker with a round visible speaker grille sits at the center. Concentric circles, wave-like lines, dots, and musical notes spread across neon pink and green, depicting sound connecting people.
Inside a black frame that steps inward in several layers, a black Music Studio 5 speaker with a round visible speaker grille sits at the center. Concentric circles, wave-like lines, dots, and musical notes spread across neon pink and green, depicting sound connecting people.

Everyday Practice

Instagram - @hello_ep

Everyday Practice is a Seoul-based graphic design studio. Based on graphic design, studio works across a wide range of fields, including identity, publishing, exhibitions, and digital media, exploring and creating visual languages that connect contemporary society with people.

Everyday Practice artist introduction video thumbnail showing two artists seated side by side against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Gitdeun

kkamangdol

This work reimagines the Bespoke AI Refrigerator Family Hub as an art piece where a family’s tastes and memories accumulate over time, capturing an everyday act of love. Inspired by the warmth found in familiar things encountered each day, the work depicts a moment in February, between winter and spring, when warmth and anticipation quietly begin to bloom.

Inside a frame covered in long pale pink fur stands an ivory Bespoke AI Family Hub refrigerator with several doors and a vertical screen. Fluffy pink, yellow, and light blue flowers surround it, while snow, small flowers, and a glowing sky create a warm late-winter scene.
Inside a frame covered in long pale pink fur stands an ivory Bespoke AI Family Hub refrigerator with several doors and a vertical screen. Fluffy pink, yellow, and light blue flowers surround it, while snow, small flowers, and a glowing sky create a warm late-winter scene.

kkamangdol

Instagram - @kkamang.dol

Visual artist “kkamangdol” explores the intersection of reality and the unreal, where the tactile sensibility of the hand overlaps with digital imagery. Using generative AI, the artist reconstructs everyday objects and familiar images in unexpected ways.

kkamangdol artist introduction video thumbnail featuring a female artist against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Axis of Time, Terrain of Memory

Byungrok Chae

Based on Samsung’s “Design is an act of love” philosophy, this work presents the Galaxy Watch9 and Galaxy Watch Ultra2 as companions in everyday life. Signals of health, movement, goals, and recovery are visualized through layered typography, color, and pixelated forms, blending Korean aesthetics with generative graphics.

Inside a frame surrounded by white columns of different heights, the Galaxy Watch9 and Galaxy Watch Ultra2—digital watches worn on the wrist—overlap. A pink round watch face, colorful bands, small letters, and geometric shapes vividly represent records of health and everyday life.
Inside a frame surrounded by white columns of different heights, the Galaxy Watch9 and Galaxy Watch Ultra2—digital watches worn on the wrist—overlap. A pink round watch face, colorful bands, small letters, and geometric shapes vividly represent records of health and everyday life.

Byungrok Chae

Instagram - @chae_byungrok

Byungrok Chae is a graphic designer whose practice is rooted in the ideas of accumulation and layering, discovering contemporary aesthetics within traditional imagery and reinterpreting them through graphics and typography. The work transforms experiences and memories into forms and textures, exploring visual structures in which these elements overlap.

Byungrok Chae artist introduction video thumbnail showing two people seated side by side against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Spring Carries Love

Guimi You

This work captures a small everyday act of love through drifting flower petals and the warmth of a spring landscape. Treating the digital display as a painterly space, it blurs the boundary between painting and display. The Frame Pro becomes more than a display, serving as a bridge between the viewer and the world within the artwork.

Inside a translucent mint-colored glass frame, The Frame Pro, a thin horizontal screen, sits at the center of a tall spring landscape. A forest path and cherry blossoms appear on the screen, while two people holding hands walk below among softly drifting petals.
Inside a translucent mint-colored glass frame, The Frame Pro, a thin horizontal screen, sits at the center of a tall spring landscape. A forest path and cherry blossoms appear on the screen, while two people holding hands walk below among softly drifting petals.

Guimi You

Instagram - @guimi you

Through vivid yet poetic colors, Guimi You creates a distinctive atmosphere where observation meets imagination, exploring the emotions of landscapes, spaces, and stillness. Drawing from both East Asian and Western painting traditions, the work combines the delicacy and fluidity of ink with the depth and materiality of oil painting.

Guimi You artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Picnic of May

Kiljong Arcade

Inspired by the clear atmosphere of early summer and the Infinite AI Air Purifier, this work expresses an “act of Love” through a peaceful moment shared with loved ones beneath willow trees. It reflects the hope that small, everyday actions can help make clean air accessible to everyone. Layers of paper, felt, and leather add texture and depth to the landscape.

Inside a dark blue frame with repeating small square grids is the Infinite AI Air Purifier, a large blue air purifier with vertical slats across its front. Two people and a dog rest on a mat above it, while a willow tree, parasol, and bicycle create a peaceful early-summer scene.
Inside a dark blue frame with repeating small square grids is the Infinite AI Air Purifier, a large blue air purifier with vertical slats across its front. Two people and a dog rest on a mat above it, while a willow tree, parasol, and bicycle create a peaceful early-summer scene.

Kiljong Arcade

Instagram - @kiljongarcade

Kiljong Arcade transforms diverse experiences and ideas into physical objects, furniture, and spaces. Beyond conceptualizing and designing, the artist directly fabricates and installs each work, using art and design to create things that are practical, meaningful, and useful in everyday life.

Kiljong Arcade artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

The Aural Sensation

Sukeee

Based on “Design is an act of love,” this work connects the immersive sound of the Galaxy Buds4 Pro with the vitality of nature, expressing how technology gently embraces the user’s senses and emotions. Galaxy Buds4 Pro sit at the center of an ear-like, organic flower, surrounded by sound waves and drifting petals that evoke a sense of movement and life.

Inside a vintage silver frame carved with vines and leaves, the Galaxy Buds4 Pro sits at the center of a pale pink flower shaped like an ear. Petals, water drops, and curved lines resembling sound waves spread around the silver wireless earbud, which has a rounded body and a short stem.
Inside a vintage silver frame carved with vines and leaves, the Galaxy Buds4 Pro sits at the center of a pale pink flower shaped like an ear. Petals, water drops, and curved lines resembling sound waves spread around the silver wireless earbud, which has a rounded body and a short stem.

Sukeee

Instagram - @saysukeee

Sukeee is a visual artist who combines AI technology with a distinctive aesthetic across fashion, entertainment, and exhibitions. By curating a clear artistic direction from vast amounts of data, the artist creates visually compelling narratives with depth and sensitivity.

Sukeee (Jungsu Kim) artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

The Ramble

Kyutae Lee

This work reinterprets ‘acts of love’ as love found in ordinary moments, portraying a family enjoying a midsummer walk beyond the Galaxy Book6 Pro. Warm sunlight, dense foliage, touches of purple in the greenery, and long blue shadows evoke the vivid light and atmosphere of summer.

Inside a dark wooden frame with hand-carved-looking grain, the Galaxy Book6 Pro, a slim laptop with a screen and keyboard, is open. Beyond its screen, several people walk along a leafy summer path with long blue shadows.
Inside a dark wooden frame with hand-carved-looking grain, the Galaxy Book6 Pro, a slim laptop with a screen and keyboard, is open. Beyond its screen, several people walk along a leafy summer path with long blue shadows.

Kyutae Lee

Instagram - @kokooma_

Kyutae Lee explores unfamiliar perspectives on natural landscapes through animation, comics, and illustration. By closely observing objects and spaces, the artist uses simple materials such as colored pencils and pens to express a distinctive visual perspective.

Kyutae Lee artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Routine

Artist Proof

Centered on the Bespoke AI Steam Ultra, this work reinterprets ‘acts of love’ through small changes found within everyday routines. Records of the daily routines are transformed into fabric patterns through silkscreen, hand stitching, embroidery, and sewing, then organically connected to create unexpected sculptural forms.

Inside a red metal frame with gently curved top and bottom edges is a quilt made of brightly colored stitched fabric pieces. Rounded fabric objects in multiple colors represent the Bespoke AI Steam Ultra, a low, round robot vacuum that moves across the floor.
Inside a red metal frame with gently curved top and bottom edges is a quilt made of brightly colored stitched fabric pieces. Rounded fabric objects in multiple colors represent the Bespoke AI Steam Ultra, a low, round robot vacuum that moves across the floor.

Artist Proof

Instagram - @artistproof_studio

A Seoul-based printing label by artist Choi Kyungjoo explores the layered structures of the inner self through overlapping colors and refined visual symbols. The label works across textiles and a wide range of design and art projects.

Artist Proof artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Frames of Parallel Years

Seohyo

Centered on the OLED S95H , this work visualizes everyday actions in front of the screen as imagined data. Small gestures of love — such as lowering the volume for someone asleep or leaving the TV on while waiting for someone to return — accumulate over a year to form a unique portrait of each family, inviting viewers to discover the stories within these traces.

Inside a black frame with repeating small square openings, overlapping rectangular screens suggest the S95H OLED TV, a thin flat-screen TV. Dense clusters of small yellow, green, red, and blue dots and circles represent records of everyday family life.
Inside a black frame with repeating small square openings, overlapping rectangular screens suggest the S95H OLED TV, a thin flat-screen TV. Dense clusters of small yellow, green, red, and blue dots and circles represent records of everyday family life.

Seohyo

Instagram - @seohyo

Seohyo, a code-based generative artist, creates rule-driven moving images inspired by nature and mathematical principles. The artist reimagines urban public screens as expanded architectural elements that interact with their surrounding environments.

Seohyo (Hyojung Seo) artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Bust of Galaxy XR

Gwon Osang

This work reinterprets ‘acts of love’ as care for the world and environment we inhabit, using natural landscapes and the cosmos to reflect on the value of our place within them. Through Galaxy XR, a mythical world centered on the story of a dragon brings technology and nature together in a new immersive experience.

Inside a frame made of light blue and ivory blocks, a figure wears the Galaxy XR headset, with a wide lens covering the eyes and nose. A silver dragon covered with moss and rocks rises above the figure’s head, while starry clothing and mountains represent nature, space, and technology together.
Inside a frame made of light blue and ivory blocks, a figure wears the Galaxy XR headset, with a wide lens covering the eyes and nose. A silver dragon covered with moss and rocks rises above the figure’s head, while starry clothing and mountains represent nature, space, and technology together.

Gwon Osang

Instagram - @gwonosang

Gwon Osang is an artist who explores human history and diverse narratives to create works that reflect the contemporary world. Pioneering the genre of “photo sculpture,” the artist uses photography as a material for sculptural works, developing a distinctive artistic universe.

Gwon Osang artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Moon’s Profile

Sparks Edition

This work expresses ‘acts of love’ through the warmth accumulated over time. The Serif is reimagined as a frame that holds time, with layered phases of the Moon representing the passage of time. Each memory carries the shared moments, landscapes, and emotions that have quietly built up over time.

Inside a rust-brown frame patterned with repeating semicircles and circles, three white layered structures suggest The Serif, a slim flat-screen TV. Orange, pink, and pale purple semicircular pieces at the center and soft curves in the background represent time and memories building in layers.
Inside a rust-brown frame patterned with repeating semicircles and circles, three white layered structures suggest The Serif, a slim flat-screen TV. Orange, pink, and pale purple semicircular pieces at the center and soft curves in the background represent time and memories building in layers.

Sparks Edition

Instagram - @sparksedition

A design studio co-founded by sculptor Jang Joon-oh and A Ji-hye, whose practice focuses on communication design and painting. Centered on visual identity, the studio works across a wide range of visual design and art projects.

Sparks Edition artist introduction video thumbnail showing two people seated side by side against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Purification Machine – Front Elevation

Minho Kwon

Inspired by an old ‘Computer Laundry’ signage, this work explores a landscape shaped by layers of technology and memory. Bespoke AI Laundry Combo is reimagined as industrial architecture, combining traditional Korean hanok structures with modern machinery to reveal the hidden systems behind everyday convenience and the thoughtful care—an ‘act of love’.

Inside a frame resembling rough gray concrete, the Bespoke AI Combo, a single appliance that washes and dries clothes, is drawn in black-and-white linework. A bird and motorcycle stand before its large round door, surrounded by gears and pipes in a dense industrial scene.
Inside a frame resembling rough gray concrete, the Bespoke AI Combo, a single appliance that washes and dries clothes, is drawn in black-and-white linework. A bird and motorcycle stand before its large round door, surrounded by gears and pipes in a dense industrial scene.

Minho Kwon

Instagram - @minho_kwon

Minho Kwon is a visual artist who explores urban and industrial structures through drawing, video, and installation. Drawing on the visual language of architecture, the artist reconstructs industrial heritage and cityscapes, visualizing layers of time where different eras and technologies overlap.

Minho Kwon artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

Evergreen

Uljiro Kim

This work expresses ‘acts of love’ as a message of encouragement and new beginnings for everyone who has made it through the year. The Movingstyle is reimagined as a window toward a brighter tomorrow, while a resilient pine tree symbolizes hope and the strength to keep growing.

Inside a dark blue frame made of repeating small square glass tiles stands The Movingstyle, a slim vertical screen that can be moved using its handle. A pine tree grows among the screen’s golden canyon and blue mountains, expressing hope and new beginnings.
Inside a dark blue frame made of repeating small square glass tiles stands The Movingstyle, a slim vertical screen that can be moved using its handle. A pine tree grows among the screen’s golden canyon and blue mountains, expressing hope and new beginnings.

Uljiro Kim

Instagram - @uljiro

Kim Uljiro is a media artist exploring the possibilities of 3D graphic and the connectivity between plants and life. Using 3D rendering and animation, the artist creates and observes unseen landscapes and plants, allowing them to grow in imagined ways beyond what the eye can perceive.

Uljiro Kim artist introduction video thumbnail showing the artist facing the camera against a light background.

*The bezel designs created for the 14 artworks displayed
in this exhibition are conceptual designs and are
not products sold by Samsung.

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